Data Capture & List Growth
Build a larger, healthier database through optimised signup forms, lead magnets, pop-ups and customer acquisition strategies.
Full Service Email Marketing Agency
Everything email, under one roof
From strategy and design through to automation, reporting and deliverability, our team provides everything needed to turn email into a profitable marketing channel. As a leading UK email marketing agency, we help brands increase revenue, improve customer retention and maximise customer lifetime value through expertly managed email marketing campaigns.
Flexible Support, Built Around Your Team
Every action we take is focused on driving sustainable revenue growth through email marketing. The approach isn’t fixed. We adapt based on your in-house capabilities, where additional expertise is needed and where fresh ideas or specialist knowledge can unlock new opportunities.
We’re a fluid email marketing agency and each month can be different based on the needs of the business.
Our team shares one goal: to maximise the revenue email generates in a sustainable, profitable way. With experienced designers, CRM specialists and strategists working together, we have the depth of expertise to remove bottlenecks, improve performance and help your business grow.
We’re also experts in platforms like Mailchimp and Klaviyo but due to our extensive industry experience, there aren’t many ESPs we don’t know our way around.
Email Specialists, Not Generalists
We’re at our best when we’re focused on the work that moves the needle. That’s why we’ve built our agency around direct access to specialists, not layers of account management.
Need to discuss a new email design? You’ll speak directly with our in-house designer. Looking to improve automation? You’ll work with the strategist responsible for your flows. Need full support? We’ll provide a single point of contact to oversee and project manage. Every specialist works closely together, bringing design, CRM and strategy into one connected approach focused on growing your business.
We don’t employ sales teams either. Your first conversation is with people who understand the platforms, the opportunities and the challenges because they’re the same experts delivering the work.
If you’d like to see how we’d approach your business, arrange a free email marketing audit and meet the specialists who would be working on your account.
Email Works Better Together
Email marketing performs best when it’s connected to the rest of your marketing strategy. Our specialists work closely with our SEO, Google Ads and Meta Ads teams to build customer journeys that improve acquisition, increase conversions and maximise customer lifetime value.
Too often, email is reported in isolation. Attribution can over-credit or under-credit the channel depending on reporting windows, making it difficult to understand its true commercial impact. We take a broader view, analysing the entire customer journey to understand how each marketing channel contributes to business growth.
This joined-up approach is only possible because our team brings deep expertise across every channel. With specialists holding more than a decade of experience in SEO, paid media and CRM, we provide reporting that reflects the bigger picture, helping you make better commercial decisions rather than simply celebrating attributed revenue.
Claim free Email audit
Your account, assessed by experts.
Enter your details below and our email experts will be in touch – we don’t do hard sells (we don’t have sales staff) but we’re passionate about growing businesses, especially through email.
Complete Email Marketing Services Under One Roof
Audience Segmentation
Deliver more relevant messaging by grouping customers based on behaviour, purchase history, engagement and lifecycle stage.
Data Cleansing
Remove inactive subscribers, improve engagement rates and maintain a healthier sender reputation through regular list maintenance.
Email Design & Creative
Custom-designed campaigns built to reflect your brand, improve engagement and drive more clicks, conversions and revenue.
A/B Testing
Continuously test subject lines, content, timing and calls to action to improve campaign performance over time.
Deliverability Management
Protect your sender reputation, improve inbox placement and maximise the number of emails that reach your customers.
Compliance & Governance
Support with GDPR, CAN-SPAM and email marketing best practices to ensure your campaigns remain compliant and customer-friendly.
Automation & Trigger Flows
Create automated journeys that engage customers at the right moment, including welcome series, abandoned basket recovery and post-purchase flows.
Campaign Management
Planning, creation, deployment and optimisation of promotional, seasonal and lifecycle email campaigns.
Reporting & Attribution
Clear reporting focused on business outcomes, customer behaviour and revenue contribution rather than vanity metrics.
Suppression & Exclusions
Prevent over-mailing, reduce unsubscribes and improve customer experience through intelligent audience exclusions.
Omnichannel Integration
Connect email marketing with SEO, Google Ads, Meta Ads and retention marketing strategies to create a joined-up customer journey across every channel.
Our Management Process
Common Email Marketing Challenges We Solve
Low Open Rates
If customers aren’t opening your emails, the problem often extends beyond subject lines. We diagnose deliverability, audience quality, segmentation and content issues to improve engagement.
Poor Click Through Rates
Many email programmes generate opens but fail to generate action. We improve content structure, design, messaging and calls to action to increase clicks and conversions.
Emails Landing In Spam
Poor sender reputation, technical configuration issues and inconsistent list management can impact deliverability. We identify the causes and implement corrective actions.
Limited Revenue From Email
Many businesses underutilise email as a revenue channel. We identify opportunities across campaigns, automation and retention strategies to maximise commercial impact.
No Automation Strategy
Without automation, revenue opportunities are missed daily. We build customer journeys that work around the clock to nurture, convert and retain customers.
Time-Consuming Campaign Management
Creating effective email campaigns takes time. We become an extension of your team, handling planning, design, deployment and optimisation.
Poor Data Quality
Inaccurate or outdated customer data leads to poor targeting and weaker performance. We improve data collection, segmentation and audience management.
Lack Of Reporting Clarity
Many businesses receive reports but little insight. We focus on actionable reporting that demonstrates how email contributes to wider business growth.
Disconnected Marketing Channels
Email performs best when it works alongside SEO, Google Ads, Meta Ads and CRM activity. We help brands build joined-up strategies that maximise customer value across every touchpoint.
