The financial sector is one of the most competitive industries online, with firms constantly battling for top positions in search results. Whether you're a fintech startup, an established bank, or an insurance provider, a strong SEO strategy is essential for gaining visibility, attracting high-intent leads, and maximising revenue.
At Climb & Conquer, we specialise in SEO for financial services, helping businesses across fintech, banking, insurance, investment firms, and crypto/blockchain improve their search rankings, drive highly qualified traffic, and generate long-term growth. With extensive experience in financial SEO, we understand the unique challenges that come with competing in a high-regulation, high-competition industry – from navigating Google’s YMYL (Your Money, Your Life) guidelines to ensuring content builds trust, authority, and credibility in the eyes of both search engines and potential clients.
Our data-driven SEO strategies are designed to deliver maximum ROI, reducing customer acquisition costs while positioning your business in front of high-intent decision-makers at the exact moment they’re searching for financial solutions.
How did we calculate the below data? We based it off all applicable clients who have been with us for 12+ months and triple checked it because even we were shocked at how good the figures were.
97.46% of our clients stay with us - our results keep your business, not long term contracts.
On average, our clients have seen their organic traffic more than double in their first year.
What about revenue? We see a similar trend based on our live portfolio, more than double organic revenue in their first year.
7/10 successful businesses invest in SEO. Are you?*
* 69% of businesses invest in SEO: source
Here’s why SEO is crucial for financial firms looking to expand their market share:
The financial services space is saturated with well-established brands. SEO helps smaller firms and fintech startups compete with dominant players by ranking alongside them in search results.
Organic search is a high-intent channel - users searching for financial services are actively looking to engage. Ranking for the right keywords leads to higher conversion rates and increased revenue.
SEO drives exponential organic traffic growth, increasing month by month while keeping costs steady. As your visibility expands, your cost per acquisition (CPA) naturally decreases, making SEO a highly cost-effective strategy for long-term, sustainable lead generation.
A well-executed SEO strategy can help financial businesses expand into new markets, whether locally, nationally, or internationally.
Google prioritises trust, expertise, and authority in financial services SEO due to its Your Money, Your Life (YMYL) guidelines. SEO ensures your brand builds credibility in search rankings.
In the competitive financial sector, a one-size-fits-all approach to SEO won’t cut it. At Climb & Conquer, we take a highly tailored, data-driven approach to financial services SEO, ensuring maximum ROI and sustained organic growth. Here’s what sets us apart:
Our SEO agency has experience working with fintech firms, insurance providers, accountants, banking institutions, and crypto/blockchain companies. We understand the nuances of compliance-heavy industries, ensuring your SEO strategy meets both Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards and industry regulations.
We create custom strategies built around your business model, audience, and growth goals. Whether you’re a fintech startup looking for cost-effective startup SEO services or an established financial institution wanting to dominate organic search, we adapt our approach to your budget, timeline, and key performance metrics. We don’t just focus on traffic – we align our SEO efforts with lead generation, conversions, and revenue growth to ensure a strong return on investment.
Ranking well on Google is only part of the equation. Our financial SEO services don’t just drive traffic – we ensure that traffic converts into paying clients. We take a holistic approach that combines:
SEO is an investment, and you deserve full visibility on how it’s performing. That’s why we offer:
We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.
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We help financial businesses scale, dominate their market, and drive sustainable growth with proven, data-backed SEO strategies. Work with an SEO agency for financial services that understands your industry and delivers measurable, long-term results.
Chat to Our TeamBefore scaling your rankings, we address any technical seo barriers that could be holding your site back. This includes fixing indexing issues, optimising crawlability, and enhancing site architecture to ensure search engines can navigate your website efficiently. We also improve page speed, mobile usability, and structured data (schema markup) to boost both rankings and user experience.
Learn more about technical seoA successful financial services SEO campaign starts with thorough keyword research. We identify high-intent, industry-specific search terms that drive qualified leads and align with your business goals. Our approach goes beyond search volume - we focus on keywords that reflect user intent, targeting prospects at different stages of the buyer journey. Whether it’s commercial, informational, or transactional keywords, we craft a strategic keyword map to ensure your website ranks for the most valuable terms in your sector.
We create expert-led, compliant, and insightful content that positions your business as a leader in its field. From in-depth financial guides and service pages to thought leadership articles and case studies, our content strategy is designed to educate, engage, and convert. We also focus on internal linking and content structuring, ensuring your pages work together to strengthen topical authority and enhance user experience.
Learn more about SEO contentOptimising your website’s on-page elements ensures that every page is structured for both search engines and potential clients. We refine meta tags, headers, structured data, and internal linking, ensuring your site is fully optimised for search. More importantly, we enhance landing pages and service pages with conversion-driven SEO, focusing on clear calls to action (CTAs) and persuasive copy that guides users toward inquiries, sign-ups, or purchases.
Learn more about on-page SEOFor businesses offering location-based financial services, local SEO is crucial. We optimise your Google My Business (GMB) profile, ensuring you appear in local search results and map packs. We also build location-specific landing pages to capture relevant traffic from users searching in their area. Through local citation building, and geo-targeted keyword strategies, we ensure your firm ranks at the top when potential clients search for financial services near them.
Learn more about local SEOBuilding trust and authority is a key element of financial SEO. Our off-page SEO strategy focuses on earning high-quality backlinks from reputable finance and business websites. By enhancing domain authority through strategic partnerships, guest content, and link-worthy assets, we position your brand as a credible leader in the financial space. Unlike outdated link-building tactics, our approach ensures that every backlink contributes to long-term rankings and sustained organic growth.
If you’re rebranding, merging websites, or transitioning to a new platform, a poorly executed migration can damage your search rankings and organic traffic. Our SEO experts manage the entire migration process, from redirect mapping and content preservation to technical SEO checks and post-launch monitoring.
Website migration servicesWe offer comprehensive, fully managed SEO campaigns, handling everything from strategy and execution to ongoing performance analysis. Whether you require technical improvements, content development, keyword targeting, or off-page authority building, our team ensures every element of your SEO campaign is optimised for maximum impact and ROI. Our approach is tailored to your business model, whether you’re a financial advisor, fintech startup, banking institution, or insurance provider.
Learn more about managed SEO campaigns
Request a £500 free SEO audit & strategy instead. Let our team show you how we’d grow your traffic and revenue through SEO.
SEO is a long-term strategy, with meaningful results typically appearing in 3-6 months. The timeline depends on your website’s current SEO health, competition, and your budget. We focus on quick wins while building sustainable growth.
Google’s YMYL (Your Money, Your Life) guidelines hold financial websites to a higher standard. Expert-led content, authority-building, and compliance are essential for ranking. Our strategies ensure credibility, trust, and long-term visibility in this competitive space.
Yes! Even without domain authority, a structured SEO strategy can build visibility. We focus on technical SEO, expert-led content, and authority-building to help startups establish credibility and rank faster.
We offer international SEO services, optimising for multiple regions, languages, and search markets. From geo-targeted keyword research to hreflang implementation, we ensure your brand ranks effectively worldwide.
Yes – SEO compounds over time, lowering customer acquisition costs and increasing long-term ROI. Unlike paid ads, organic traffic continues to grow, delivering sustainable, cost-effective lead generation.
On average, our clients experience 303.05% organic growth in 6 months
We believe in results, not restrictions - all our SEO services operate on flexible monthly contracts.
Track progress with real-time dashboards and reports tied directly to business revenue.
Whether you’re a fintech startup or an established financial firm, our proven SEO strategies will help you dominate search results and grow your market share. Fill out the form below, and let’s discuss how we can grow your business.