See How We Increased Willow & Hall’s Non-Branded Clicks for Flagship Keywords by 114%
Led by:
114%
Read case studyIncrease in non-branded clicks for flagship keywords.
Expert SEO migration services
Migrate your website successfully
A website migration can pose significant risks to your SEO, potentially wiping out organic revenue if not handled correctly. We specialise in SEO website migration services designed to safeguard and enhance your search rankings and traffic.
What is an SEO website migration?
Simply put, a website migration is any significant change/move made to your website. It’s a high-risk process that, if mismanaged, can erase years of SEO progress & revenue overnight. Without expert oversight, businesses risk severe ranking drops, lost organic traffic and revenue disruptions.
A migration can take many forms, including:
- Domain changes – Moving to a new URL
- Platform migrations – Switching CMS (e.g., Shopify to Magento)
- Site redesigns – Structural/UI updates that alter URLs & content
- Server moves – Hosting/location changes
Why do you need us for your website migration?
For most businesses migrating their websites, SEO is often treated as an afterthought, only addressed after rankings have tanked. But without proper planning, issues like broken redirects, lost backlinks and indexation errors can cripple your search performance.
That’s why SEO must be factored in from day one. We’ve successfully managed SEO migrations for businesses of all sizes. Preserving rankings, protecting traffic and ensuring a seamless transition on all our projects. Whether you’re rebranding, changing platforms or launching a new site, we make sure your migration is a growth opportunity – not a setback.
The risks of not considering SEO when migrating
Overlooking SEO during a website migration can have severe repercussions on your organic traffic and revenue from search. Key risks include:
- Loss of search rankings: Without proper SEO considerations, a migration can result in the loss of established search engine rankings.
- Drop in organic traffic: SEO oversights during migration often lead to a substantial decrease in organic traffic, as search engines struggle to locate and index new pages.
- Deterioration of user experience: Broken links and changes in site structure without SEO guidance can lead to a poor user experience, increasing bounce rates and reducing conversion opportunities.
- Compromised domain authority: Failing to manage SEO effectively during a migration, especially a domain migration, can weaken your site’s authority and trustworthiness in the eyes of search engines.
- To help illustrate just how bad the consequences can be, we’ve included a search console chart of a client who came to us after suffering a botched website migration.Their organic traffic dropped by 57.4%.
What a good site migration should look like
A successful and properly managed migration usually results in only a slight, temporary decrease in traffic – about 5-10% – which typically recovers quickly. Additionally, the migration process offers the opportunity to significantly increase your traffic post-migration by enhancing the quality and helpfulness of your content site-wide with our SEO content services.
Again, this may be hard to visualise so we’ve included a search console screenshot of what a successful migration looks like. This client migration their site towards the start of the chart, experienced no movement for a week after and then the site began growing substantially. Three months later, their organic traffic increased by 56% compared to pre-migration levels.
Recognised & leading tech SEO agency
Why choose Us?
As a SEO website migration agency, we bring a unique blend of expertise, dedication and a client-first approach to every SEO website migration. Here’s why you should consider partnering with us for your SEO site migration needs:
Experience with high-risk migrations
From small business websites to enterprise-level platforms, we’ve successfully managed complex migrations across various industries. Whether you’re moving to a new CMS, merging domains, or rebranding, we ensure zero ranking loss and uninterrupted traffic.
Expertise and Innovation
Our team is deeply experienced in handling complex migrations across a variety of platforms including Shopify, WordPress, BigCommerce and Webflow. We use advanced automation to efficiently manage URL mappings and redirects, reducing the risk of errors and saving time and cost.
Comprehensive service
From technical SEO support to detailed post-migration checks, we handle every aspect of your migration. Our approach ensures minimal disruption and maintains, if not improves, your organic search performance.
Client-centric approach
We genuinely care about the results we deliver. Our agency operates on short contracts that let our results speak for themselves, allowing you the flexibility to continue based on satisfaction.
Educational and supportive
We believe in empowering our clients. Not only do we take the time to understand your industry and specific business needs, but we also offer continuous learning and improvement opportunities throughout our collaboration.
What our CLIENTS say
Are you post migration already?
Already experienced a problematic migration, it's not too late - reach out to us for expert post migration SEO services.
Clients we've supported with migrations
Read the See How We Increased Willow & Hall’s Non-Branded Clicks for Flagship Keywords by 114% case study 
Read the Make My House Green’s SEO Traffic Grew by 115% Every Three Months for Nine Months case study 
Make My House Green’s SEO Traffic Grew by 115% Every Three Months for Nine Months
Led by:115%Read case studyGrowth in SEO traffic every 3 months for 9 months.
Read the Karen Betts Attracts 105% More Leads for Core Services Through Search case study 
Karen Betts Attracts 105% More Leads for Core Services Through Search
Led by:105%Read case studyGrowth in leads into the business for core services through search.
Our approach to SEO website migrations
Minimise Risk
Our SEO migration service is designed to minimise risk and maximise the benefits of your website’s transition. We start with comprehensive data benchmarking using Google Analytics and Search Console to establish a clear performance baseline.
Data Benchmarking
We start by capturing baseline data for key metrics using Google Analytics and Search Console to measure impact accurately.
URL Mapping
Systematically map old URLs to their new equivalents, ensuring no high-value pages are lost.
301 Redirects Setup
Implement 301 redirects for all changed URLs to maintain link equity and redirect traffic to the appropriate pages.
Consolidating or deleting legacy URLs
Review and either consolidate or remove outdated or unnecessary URLs to streamline site structure and prevent 404s on the new site.
Updating Internal links
Ensure all internal links point to the correct URLs post-migration to avoid broken links.
Updating canonical tags and metadata
Adjust canonical tags and update metadata to reflect the new site structure and ensure consistency across the site.
Schema update
If applicable, update or implement schema markup to enhance SEO and improve search engine’s understanding of page content.
Search console configuration
Reconfigure Google Search Console settings for the new domain (if applicable) to ensure Google continues to crawl the site without any hiccups.
Sitemap update
Generate and submit new XML sitemaps to search engines to aid in faster indexation of the new site structure.
Pre-live testing
Conduct thorough testing in a staging site to identify and fix any potential issues before going live.
Post-live testing
After going live, closely monitor the site for any issues and ensure all SEO adjustments are functioning as expected.
Meet the SEO Team
Victor Stasiak
Head of SEO
Shane Parkins
Founder
Becca McNeilly
Senior SEO Campaign Lead
Chloe Milne
Senior SEO Campaign Lead
Steph Blick
Senior SEO Campaign Lead
Website migrations are complicated, you must have some questions...
Whether you're interested in our SEO migration services, want to find out more about our offerings or have a question about your migration, drop us a line - our SEO experts are happy to help.
FAQs answered by an expert SEO migration agency
How long does a typical website migration take?
Website migrations vary significantly in duration depending on several factors. The size of your site, the SEO health of your existing setup and the complexity of the move all play crucial roles. Additionally, the number of teams involved – such as developers and graphic designers – can also impact the timeline. Generally, a migration could take anywhere from a few weeks to several months.
Can you migrate websites to/from any platform?
Yes, we are proficient in migrating websites across all popular platforms, including WordPress, Shopify and WooCommerce. Our team also has extensive experience with custom solutions, ensuring a smooth transition regardless of the technology or platform your site currently uses.
What happens if we see a drop in traffic post-migration?
It’s normal to experience a temporary drop in traffic, typically around 5-10%, following a migration. This happens as search engines need time to re-crawl and reassess your site after significant changes. Although this drop is usually temporary, traffic levels should normalise and potentially exceed previous levels within a few weeks as Google and other search engines like Bing or Yahoo update their understanding of your site.
A site migration sounds risky, is it worth it?
The decision to migrate a site should consider various factors beyond SEO. While from an SEO standpoint alone it might seem risky, migrations often bring substantial benefits in terms of brand visibility, user experience and conversion rates. If you are unsure about the value of a planned migration, consulting with our team can provide clarity and help weigh the benefits against potential risks. A migration can be incredibly diverse and yield a lot of problems without expert advice, errors ranging from page title errors, through to canonical tags, using an expert to create a clear map of pre, during and post migration will help mitigate a lot of this risk.
Can I do a site migration myself?
While it’s possible to undertake a site migration on your own, the complexity and detailed nature of the process make it advisable to work with experts. Proper handling of technical SEO elements and minute details is crucial to avoid long-term negative impacts on your site’s SEO health. Partnering with an expert SEO agency, especially one that specialises in SEO website migration services, can help ensure a successful transition.