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SEO Agency for Solar & Renewable Energy

Harness the Power of SEO & Generate a Sustainable Lead Source

The solar energy industry is booming, but with rising demand comes increased competition. Whether you’re a local solar installer or a national solar provider, ranking at the top of Google is critical for attracting high-intent leads and driving conversions.

Expert SEO Agency For the Solar Sector

At Climb & Conquer, we specialise in SEO for solar businesses, crafting data-driven strategies that boost visibility, drive high-quality leads, and maximise ROI. Our expertise has helped solar companies double their organic leads every three months, using targeted, long-term SEO strategies that create sustainable growth.

What makes SEO so powerful is its lasting impact – it continuously delivers value, ensuring your business appears when customers are searching for solar solutions. With Google placing increasing emphasis on expertise, trustworthiness, and authority (E-E-A-T), a well-optimised website isn’t just an advantage—it’s essential for ranking well and staying ahead of the competition.

Shane Parkins shares the highlights and lessons from 2024 for Climb & Conquer

Why Solar Companies Can’t Afford to Ignore SEO

The solar industry is one of the most competitive markets online, with companies fighting for top positions on Google to capture high-intent leads. Without a strong SEO strategy, even the best solar providers risk losing customers to better-optimised competitors. Here’s why SEO is essential for solar businesses:

  • High Competition in Solar Search Results

    High Competition in Solar Search Results

    Whether you’re a local solar installer or a national renewable energy provider, ranking on page one is crucial. With more consumers researching solar panel installations and financing options online, companies that fail to invest in SEO are losing business to competitors who do.

  • Capturing High-Intent Traffic

    Capturing High-Intent Traffic

    Solar-related searches often indicate strong buying intent, with users searching for terms like "solar panel installation near me" or "best solar energy provider in [city]". By optimising for these high-converting keywords, we ensure your business is positioned in front of potential buyers at the right moment.

  • Longer Customer Decision-Making Cycle

    Longer Customer Decision-Making Cycle

    Solar panel investments are big-ticket purchases, meaning customers take time to research, compare, and educate themselves before making a decision. By ranking for informational searches like "are solar panels worth it" or "solar panel financing options", we place your business in front of potential buyers early in their journey, giving you an edge over competitors.

  • Google’s E-E-A-T Standards & YMYL Pages

    Google’s E-E-A-T Standards & YMYL Pages

    Google holds solar-related websites to a higher standard of credibility due to its "Your Money, Your Life" (YMYL) guidelines. These pages require strong trust signals, authoritative content, and factual accuracy to rank well. Our SEO strategies ensure your website meets these strict standards, boosting both visibility and consumer trust.

  • SEO Provides Sustainable Lead Generation

    SEO Provides Sustainable Lead Generation

    SEO is a long-term investment that continuously delivers qualified leads, compounding over time to reduce customer acquisition costs and maximise return on investment. By improving your organic search rankings, we help you create a reliable, cost-effective lead generation system that fuels business growth.

Brands we are proud to work with...

Make My House Green

Competing in the highly competitive solar energy space, Make My House Green needed to improve national search rankings and drive more high-intent leads for their solar savings calculator and installation services. We implemented a data-driven content strategy and focused on high-value keyword opportunities to improve rankings. The Results? Significant increases in organic search visibility, keyword rankings, and a 2580% increase in organic leads after 12 months.

P4 Solar

As a growing solar provider, P4 Solar needed a highly competitive SEO strategy to build brand authority and drive lead generation in a saturated market. We focused on on-page SEO, technical SEO and seo content development to maximise lead conversions. The Results? 161% growth in organic traffic after 4 months and a significant increase in high-intent leads from organic search.

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Want to See Similar Results for Your Solar Business?

Start with a free SEO audit today and discover how our expert SEO services can help you generate more leads and grow your online presence.

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Our Proven SEO Strategy for Solar Businesses

A successful solar SEO strategy isn’t just about increasing rankings—it’s about generating high-quality leads that drive real business growth. At Climb & Conquer, we take a structured, data-driven approach to maximise visibility, capture high-intent traffic, and increase conversions.

Technical SEO: Laying a Strong Foundation

Before we scale your rankings, we ensure your website is technically sound and fully optimised for search engines. Our technical SEO services focus on:

  • Crawl Efficiency & Indexing Fixes – Ensuring Google can access and rank your most valuable pages.
  • Site Speed & Mobile SEO – A fast-loading, mobile-friendly website improves both rankings and user experience.
  • Schema Markup & Structured Data – Implementing rich results that enhance how your site appears in Google search.
  • Internal Linking Optimisation – Creating strategic pathways that strengthen site structure and pass over SEO equity efficiently.
Google mobile first indexing

Keyword Research & Content Strategy

We identify and prioritise high-intent keywords that drive valuable leads, including:

  • Transactional Queries – “Solar panel installation near me,” “best solar energy provider,” and other commercial search terms.
  • Educational & Research-Based Queries – “How much do solar panels cost?” “Are solar panels worth it?” Ranking for these ensures your brand becomes a trusted resource early in the buyer’s journey.
  • Local & National Targeting – Whether you’re a local installer or a national provider, we build keyword strategies tailored to your market.
Remote Hiring at Climb & Conquer - How we Recruit

Sales-Focused Content

Our conversion-driven content strategies focus on:

  • Optimising Lead Generation Pages – Strengthening calls-to-action (CTAs) and persuasive copy to drive inquiries.
  • Refining Service Pages – Crafting content that guides users through the sales funnel and encourages them to book consultations.
  • SEO Content Writing – We create engaging, industry-leading content that educates potential customers while improving rankings.
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Local SEO for Installers & National Providers

For local solar installers, showing up in Google’s local search pack is essential. Our local SEO services focus on:

  • Google My Business (GMB) Optimisation – Ensuring your business listing is fully optimised with reviews, location details, and service descriptions.
  • Local Landing Page Optimisation – Creating city-specific pages that help you rank in multiple service areas.

Our holistic solar SEO approach ensures that whether you’re targeting local homeowners or national commercial contracts, your business is highly visible, trusted, and optimised for lead generation.

Building Authority & Trust Through Off-Page SEO

Backlinks enhance SEO but work best once your site is fully optimised and generating positive user signals. We prioritise technical SEO, content, and UX first—then strategically build high-quality links to boost credibility, rankings, and long-term authority in the solar industry. Our off-page SEO strategy focuses on:

  • Natural Link Acquisition – Securing backlinks from relevant, authoritative sites in the renewable energy and sustainability space.
  • Content-Led Outreach – Creating link-worthy content that naturally attracts inbound links.

Fully Managed SEO Campaigns

We offer fully managed SEO solutions, handling every aspect of your campaign so you can focus on running your solar business. Our done-for-you service includes everything mentioned above with as little or as much involvement from your business as you desire.

Proud to wear these badges

Northern Digital Awards Winner
Prolific North Independent Agencies to watch award
Climb & Conquer has secured Living Wage Accreditation - November 2024
Carma Partnership

SEO & PPC Integration for Maximum Lead Generation

SEO is the most sustainable way to generate leads for your solar business, offering long-term growth and compounding results over time. However, SEO takes 3-6 months to fully shine, as Google gradually recognises and rewards your site’s optimisations. For businesses looking to see quicker results, we offer Google Ads (PPC) as an optional add-on, allowing you to drive immediate traffic while SEO gains momentum.

By running SEO and PPC together, you create a powerful lead-generation machine, where both strategies complement each other to maximise efficiency and reduce costs.

How SEO & PPC Work Together for Solar Businesses

  • SEO as a Long-Term Growth Strategy – SEO builds a sustainable and scalable lead-generation channel, growing exponentially over time without ongoing ad spend.
  • PPC for Immediate Lead Generation – While SEO gains traction, PPC provides instant visibility and captures high-intent search traffic.
  • SEO Enhances PPC Efficiency – Optimised landing pages improve quality scores, reduce cost-per-click (CPC), and increase conversion rates for paid campaigns.
  • PPC Provides SEO with Data Insights – Paid search campaigns offer real-time keyword performance data, helping us refine SEO strategies for higher organic rankings.
  • Owning More Search Real Estate – Appearing in both organic and paid results boosts brand credibility and click-through rates (CTR).
  • Long-Term Cost Savings – While PPC drives instant traffic, SEO builds a stable foundation, allowing businesses to reduce ad spend over time.

Whether you’re looking for SEO alone or a combined SEO & PPC service, our expert team will develop a strategy that maximises your lead generation and return on investment.

 

Google Ads Strategies for Marketing Managers of Ecommerce Businesses - Climb & Conquer
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Free SEO Audit & Strategy Development

A strong SEO strategy starts with a clear understanding of your website’s strengths and opportunities. That’s why we offer a free, expert-led solar SEO audit—not just an automated report, but a deep dive into your site by real SEO professionals who uncover insights that software misses.

Just like how you found us on Google, we make sure your potential customers find you too. Get started with one of the most cost-effective lead generation strategies available. Claim your free solar SEO audit today!

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Solar SEO Services FAQs

We have proven experience in the solar sector, delivering measurable lead generation growth for companies like Make My House Green and P4 Solar. Our customised SEO strategies, focus on high-intent lead generation, and transparent reporting ensure you see the maximum ROI from your SEO investment.

Unlike paid ads that stop working once you stop spending, SEO is an investment that continues to grow. Over time, our SEO strategies help reduce dependency on paid ads while increasing organic traffic and inbound leads—ultimately lowering customer acquisition costs and improving profitability.

SEO is a long-term strategy, and results typically start to show within 3-6 months. However, the timeline depends on factors such as competition, your website’s current SEO health, and the campaign budget. Our team prioritises quick wins while building long-term growth, ensuring steady increases in traffic and lead generation.

Simple—request a free SEO audit & strategy consultation with our team today. We’ll assess your site, uncover opportunities, and provide a tailored roadmap to grow your traffic and leads.