Shane Parkins
Performance Director
We stay in our lane, search is what we're amazing at - in fact, we're one of the best in the industry. We're a UK-based team who supports over 50 brands, locally, nationally and internationally.
What does it mean to be a leading UK SEO agency? We believe Climb & Conquer is leading the industry in several ways around search – we don’t use fixed term contracts for starters, clients stay with us because of the results and can leave at any time. We get a major buzz from growing businesses with SEO, we’re incredible at it and 95% of our clients stay with us to see how far we can take them.
We’re not just transactional; we’re structured way different than what you may be used to. You speak directly with the person doing the work on your website, they aren’t burdened with loads of other accounts – instead they are invested in your business success and are constantly thinking about ways to develop it. Staff stay with us due to our working environment which provides countless benefits to our clients.
Log into your project dashboard and see our team working on your project in real time. We work with our clients to be fluid in our approach and create the highest impact SEO strategy, within our project boards you can:
We don’t have account managers, so the person you speak to is the person working on your website! It all lives by results; you can track ranking improvements, traffic improvements and revenue uplifts from our bespoke-built reporting.
It’s our job to worry about page loading speed, robots.txt files, sitemaps, indexing, competitor analysis, keyword maps, Google Search Console, crawl errors, tags and structural data, H1 tags, meta descriptions, keyword cannibalisation, intersect analysis, backlinks, and the hundreds of other tiny details that impact on your SEO.
You need an expert to come in, build a strategy, and deliver results.
So that’s what we’ll do. This isn’t an easy feat to achieve, we’ve spent hundreds of hours training our staff, creating a highly-effective framework and providing our staff with mentoring and campaign support from industry veterans.
We’re not here to bombard you with reports filled with jargon – but we fully understand you need confidence in our work.
We’ll work hard to create a clear reporting framework where you can see progression. We’ll likely reframe some of the data in new ways for you – non-branded, new customer recruitment, funnel segmentation and themed keyword positions.
We’re an agency that won’t sleep well if your sales are down, unlike many others – we really want to help you thrive in SEO.
We don’t learn a lot about your business when you’re at our offices; that’s why we try and get on-site whenever we possibly can. We've got a genuine passion for learning our clients business because it makes us much more effective.
Traditionally, SEO agencies will stop their reporting at the point of impressions, clicks and Google Analytics - we go further, looking at CRM reporting through to lifetime value, giving you full search commercial visibility.
We're probably one of the few agencies that understand what GP, margin and EBITDA is, we look at the bigger picture - looking at areas like Ads and SEO cohesion, which products to push and also operations supporting campaigns.
We provide a professional and personable service, to the point you would think you're working with a SEO freelancer. We're also super effective at what we do - putting in the work and the hours.
Discover the specific ways we can support your SEO efforts with our technical expertise.
Technical SEOResults are what matters and how much it cost to achieve it, read more about our wins.
Recent WorkPerformance Director
SEO Performance Manager
Head of Growth
SEO Campaign Lead
SEO Executive
SEO Executive
SEO Content Executive
Technical SEO Executive
We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.
View ResultsMallet London is a British brand that has been transforming the footwear industry with its innovative designs and dedication to craftsmanship since 2015. Inspired by unattainable market prices and driven by evolving trends, the brand was founded on the principles of creating luxury footwear at accessible price points. The brand’s evolution mirrors its humble North […]
Read Case StudyWorking on this site is a real challenge, the cakes look (and taste) absolutely beautiful. Nothing fills us up with fire to do well than having a client who completely champions their craft and just need taking to market. Crumbs & Doilies have commissioned us to carry out SEO optimisation for them. A Shopify platform […]
Read Case StudyWe work with clients from all industries and backgrounds but we do often see common themes within their questions. Below are some of the most frequent.
Climb and Conquer, before it was an agency, was actually a freelancer business. Our Performance Director, Shane Parkins, was one of the UK’s leading SEO / Ads freelancers – so we’ve got a wealth of experience around this question.
Freelancers are presumed to be cheaper, provide a more personable service or specific channel experts. We’re seeing a surge in freelancer demand and this has driven a lot of their fees up, to the point of being similar to most agencies. Also freelancers, unfortunately, have a disadvantage if they use networks like Upwork or People Per Hour – it erodes their profitability and may require charging even more.
We typically find a lot of prospects who are looking for freelancers tend to do so on the back of a bad agency relationship. Something has perhaps gone wrong previously and we’d encourage you to get in touch with our team and read more about the refreshing way we work with clients.
Speak to the team today about our professional SEO services, how we could potentially help your business and to talk more about your industry and objectives. We're really passionate about growing businesses with SEO and welcome anyone to have a chat with us.