Shane Parkins

Results-Driven Google Ads Management

Expert Google Ads Agency

At Climb & Conquer, we are a Google Ads expert agency focused on maximising ROI and reducing wasted ad spend. As a Google Ads management agency, we design and optimise campaigns that drive high-quality leads, eCommerce sales, and scalable growth. With advanced bidding strategies, audience targeting, and continuous optimisation, we ensure your ads perform efficiently. Whether you need a full-service Google PPC agency or specialist campaign management, we create data-driven strategies that deliver measurable results.

A Google Ads Expert Agency That Delivers Real Results Climb & Conquer Ads Management

We are a results-driven Google Ads management agency that focuses on profitable growth and efficiency, ensuring every campaign delivers maximum return on ad spend. With a team of specialists managing high performance search, shopping, and display campaigns, we go beyond ad setup by actively optimising, refining, and scaling your ads to drive real business impact.

Unlike many agencies, we do not lock clients into contracts. Our approach is transparent, data-led, and focused on continuous improvement, whether it is through search campaigns, shopping management, or performance-driven feed optimisation. As a Gold Google CSS partner (with Productcaster), we also help businesses reduce costs and gain a competitive edge.

We’re for brands looking for a comprehensive strategy, we align SEO and Google Ads to create a full-funnel approach that captures demand at every stage.

Shane Parkins

Google Ads Aligned With Your Business Goals Transparent Reporting & Data-Driven Strategy

We believe in complete transparency, which is why we provide custom reporting tailored to your business goals. Our reports go beyond standard metrics, giving you a clear view of performance while identifying opportunities to push results further.

As a trusted Google Ads management agency, we take the time to understand the bigger picture. Whether it is aligning campaigns with gross profit targets, considering EBITDA, or refining ad spend efficiency, we ensure your strategy supports long-term business growth.

Being a search expert agency, we also look at how SEO and Google Ads can work together to maximise visibility, traffic, and conversions. By unifying both channels, we create a smarter, more efficient strategy that delivers sustainable success.

Climb & Conquer Leadership Team

Google Ads Specialists Across the UK Local, National & International PPC Expertise

We are a UK-wide Google Ads agency managing campaigns for businesses at local, national, and international levels. Our team works across multiple industries, delivering high-performance PPC strategies tailored to each client’s goals.

Founded by Shane Parkins, Climb & Conquer has grown into a specialist agency with a dedicated team across the UK. A core group, including Shane, is based in the North East, where we continue to support businesses with expert Google Ads management in Newcastle and beyond. Whether you are looking to scale locally or expand internationally, our team has the expertise to drive measurable results at every level.

Shane & Cam Newcastle United

Proud to wear these badges

Northern Digital Awards Winner
Prolific North Independent Agencies to watch award
Climb & Conquer has secured Living Wage Accreditation - November 2024
Carma Partnership

Major International Workwear Brand Boosting Their ROAS Fast

Veltuff, a leading UK and European workwear brand, provides uniforms, PPE, and essential workwear to businesses worldwide. They partnered with us to take their Google Ads performance to the next level, improving efficiency and driving stronger returns.

  • 35% increase in ROAS within six weeks
  • 42% reduction in wasted spend by optimising their product feed and refining campaign structure
  • Enhanced ad performance through better bidding strategies and audience targeting

By optimising their feed, refining campaign management, and leveraging CSS effectively, we helped Veltuff achieve immediate improvements in both profitability and scale—proving that the right strategy can unlock significant growth.

View all case studies

Veltuff Workwear

Pet Food Retailer Growth Driving Parrot Food Sky High

Northern Parrots, one of the UK’s largest parrot supply stores, is passionate about delivering top-quality products and service. They needed a Google Ads agency to refine their campaigns, reduce wasted spend, and scale their growth effectively.

  • 35% reduction in CPA within a month
  • 13% lower CPC in just five weeks
  • 74% increase in conversions through smarter targeting and bidding strategies

By optimising their campaign structure, refining ad spend, and improving audience targeting, we helped Northern Parrots achieve greater efficiency and profitability, proving that the right strategy makes all the difference.

Read more here

Northern Parrots
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Get in touch with Climb & Conquer

  • We optimise every campaign for maximum ROI, reducing wasted spend and scaling your ads efficiently to deliver real business growth.

  • Our custom reports give you full visibility of performance, and with no long-term commitments, we let results speak for themselves.

  • With a team across the UK, including specialists in the North East, we manage Google Ads for businesses at local, national, and international levels.

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A full service search agency

Focusing on Google & Bing Ads

Meet the PPC Team

Blanaid

Blanaid May

Head of PPC & Klaviyo

Shane Parkins

Shane Parkins

Performance Director

Matt Beresford

PPC Executive

Ross Mclawrence

Ross Mclawrence

PPC Executive

Jack Coleman

Jack Coleman

PPC Executive

Alex Jennings

Alex Jennings

UX Manager

Photograph of Climb & Conquer's new head of growth, Cameron Keegan-Wood

Cameron Keegan-Wood

Head of Growth

Why Climb & Conquer?

Clear Insights & Full Transparency Custom Reporting With Real-Time Access

We believe in complete transparency, which is why all our work is managed through a third-party project management tool that clients can access at any time. This means you can see exactly what we are working on, when tasks are due, and how your campaigns are progressing.

Some clients like to check in and review updates regularly, while others prefer the confidence of knowing the information is available whenever they need it. Above all else, our focus is on delivering results that matter—giving you both visibility and peace of mind.

Example Google Ads Strategy Planning Board

Beyond Vanity Metrics – Real Business Impact Google Ads That Drive Profit, Not Just Clicks

We go beyond surface level metrics like clicks and impressions, focusing on what truly matters: profitability, customer growth, and operational efficiency. Our approach includes evaluating gross profit where applicable, reducing wasted spend and working with your business to acquire high value customers at volume.

One of the biggest advantages of working with us is the direct relationship with your Google Ads expert. Because we do not overload our team with too many accounts, your specialist gains a deep understanding of your business, allowing for smarter, more effective strategy adjustments over time.

Google Ads GP Table

Flexible Reporting and Clear Communication Custom Reports and Direct Access to Your Specialist

Every business has different reporting needs, which is why we offer custom-built reports tailored to your requirements. While we have core reporting templates, we know they don’t suit everyone. That’s why we can integrate with third-party tools like PowerBI and Lookers, ensuring your Google Ads data flows seamlessly into your preferred style of reporting.

Beyond reporting, we provide direct access to your account specialist, offering weekly, biweekly, or monthly calls based on the stage of your account and your business needs. Whether you prefer regular strategy sessions or occasional check-ins, we ensure you have full visibility and the support you need to drive ongoing success.

Google Ads Custom Reports

No Contracts, Just Performance-Driven Results We Earn Your Trust Through Results, Not Contracts

We believe in keeping clients through performance, not paperwork. That is why we do not lock businesses into long-term contracts. Instead, we charge upfront each month, giving you full flexibility while ensuring our focus remains on delivering high-performing Google Ads campaigns.

With a 90%+ client retention rate, businesses stay with us because we consistently drive results. The only reason you will continue working with us is because your campaigns are profitable, scalable, and delivering real growth—not because of a mandatory contract.

Breakdown of Shopify Sales for Ads

Major Uplift for Rigging Supplier Industrial Success Case Study

Rigging UK, specialists in high-quality rigging equipment, needed a Google Ads agency to take their campaigns to the next level. With a focus on optimising ad performance and improving efficiency, we helped them achieve outstanding results.

  • Record ROAS achieved within three months of managing the account
  • Enhanced ad performance through feed optimisation and Shopping improvements
  • Over 500% ROAS delivered through strategic bidding and campaign refinement

As part of a larger parent group, the success of Rigging UK’s account led to expanding our management across multiple sites, proving the impact of a well-executed Google Ads strategy.

Rigging UK
Helping Businesses Maximise Their Google Ads Potential

Six Ways We Support Businesses With Google Ads

Whether you are launching Google Ads for the first time, need expert support for an in-house team, or want to revive a struggling account, we have the expertise to help. From full-service management to strategic consultancy, we work with businesses at every stage to increase performance, improve efficiency, and drive better results.

  • Starting Google Ads for the First Time

    If you are new to Google Ads, we ensure a smooth and strategic launch by setting up your account, campaigns, and tracking correctly. Our team builds a foundation for profitable and scalable growth, avoiding common mistakes that can waste budget early on.

  • Supporting In-House Teams

    For businesses with internal marketing teams, we provide specialist support to fill skill gaps or reduce workload. Whether you need strategic input, campaign audits, or hands-on management, we help in-house teams perform at a higher level.

  • Fixing Declining Performance

    If your Google Ads account has stopped delivering results, we diagnose the issues and implement proven strategies to turn things around. From wasted spend to poor targeting, we identify and fix critical performance blockers.

  • Expert Consultancy & Account Reviews

    Sometimes, all you need is a fresh pair of eyes. We offer Google Ads consultancy, providing in-depth account analysis, strategic advice, and actionable recommendations to help you get more from your campaigns.

  • Lead Generation That Converts

    Getting traffic is one thing, converting high-quality leads is another. We design and optimise Google Ads lead generation campaigns that attract the right customers, lower cost per lead, and drive consistent business growth.

  • Scaling Profitably & Expanding Reach

    If you are ready to grow but need to scale efficiently, we help you expand campaigns while maintaining profitability and return on ad spend. From dynamic strategies to audience expansion, we ensure you scale without wasted budget.

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Let’s Make Google Ads Work Harder for Your Business

Whether you are just starting out, need expert guidance, or want to scale profitably, our team is here to help. With data-driven strategies and transparent reporting, we focus on delivering real, measurable results that drive growth.

Contact the Experts

From the blog

We're an agency that takes action, but sometimes we like to do the talking as well. Here you'll find some team intros, updates about the company or some industry news we think is worthy to shout about.

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Google Ads Strategies for Marketing Managers of Ecommerce Businesses - Climb & Conquer

Essential Google Ads Strategies for eCommerce Sites: 3 Tips for Marketing Managers

At Climb and Conquer, we operate a shared Slack channel called ‘Results’. The purpose of this channel is to share the outcomes of the campaigns we run in real time. It’s not just a place to showcase our successes but a space to genuinely understand the impact we’re having on our client’s businesses, discuss approaches […]

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Blanaid May

Meet our PPC Performance Manager, Blanaid May

Blanaid joined the company as our very first Trainee PPC Executive and rapidly progressed through the ranks into our PPC Performance Manager. Starting from learning the ropes herself, Blanaid now manages a team of 2 trainees and looks after over £500,000/mo in media spend. Blanaid’s team have created some wonderful results for clients and constantly […]

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