Shane Parkins
Performance Director
Most technical SEO consultants will regurgitate what SEO tools are telling them, we're a different breed - we get right under the code of your site and be as in-depth as required. Above all else, we can effectively communicate technical aspects to clients in a way they understand, highlighting the potential impact of fixes and simplifying what can be done to fix issues. We're not just defensive on tech SEO, we'll proactively support businesses through key projects, such as re-platforming, migrations, domain handling and also specific coding challenges.
At Climb & Conquer, our technical SEO approach sets us apart as we delve deep into the intricacies of your website’s architecture. Rather than relying solely on automated tools, we conduct manual SEO technical audits to uncover hidden issues, applying our advanced knowledge to address the most complex technical SEO challenges. From resolving coding inconsistencies to ensuring efficient re-platforming, our team pinpoints exactly where your site’s performance can be strengthened. Our dedication to clear communication means we’ll not only highlight each technical fix’s impact but also provide actionable steps to optimise and maintain site health. Whether you’re looking to elevate your search rankings through an advanced technical SEO strategy or ensure a seamless website technical audit for peace of mind, Climb & Conquer’s technical SEO consultants are ready to support your growth.
Performance Director
SEO Performance Manager
Technical SEO Executive
SEO Campaign Lead
SEO Executive
SEO Content Executive
SEO Executive
We have a dedicated technical SEO team, which include Shane, Victor and Oliver - with the wider team possessing a solid technical understanding as SEO executives. Shane and Victor have over 15 years combined experience within technical search - there isn't much we haven't seen.
Technical SEO is the foundation that allows your website to perform at its best in search engine rankings by optimising elements behind the scenes. At Climb & Conquer, technical SEO goes beyond the basics. We offer a hands-on approach, starting with an in-depth audit and a full-scale analysis that uncovers hidden obstacles to your website’s performance. By refining the way search engines like Google interact with your site—whether through site speed improvements, structured data, or streamlined code—we help your business maximise its online visibility and user experience. The result is a site that not only ranks well but delivers a seamless, efficient experience for every visitor, ultimately enhancing your online presence and giving you a competitive edge.
Investing in technical SEO is an investment in the future success of your online presence. A robust technical foundation enables smoother navigation, faster load times, and secure browsing, all of which are crucial ranking factors that Google considers. Beyond immediate improvements, effective technical SEO paves the way for future SEO strategies, making it easier to implement new content and on-page SEO without encountering performance bottlenecks. By investing in technical SEO now, you’re setting your website up for scalable growth, allowing future SEO efforts to build seamlessly upon a solid foundation. Climb & Conquer’s technical SEO service ensures that your site not only meets today’s standards but is well-prepared to adapt to the evolving digital landscape.
Getting Google to crawl your website efficiently involves more than just ensuring access; it’s about optimising how Google uses its resources when indexing your pages. According to our experts, the key lies in effective crawl management. At Climb & Conquer, we start by prioritising high-value pages and removing unnecessary or duplicate URLs to prevent Google from wasting crawl bandwidth. We also ensure clear site structure and add XML sitemaps to guide Google’s bots directly to the most relevant content. By enhancing your website’s internal linking, and eliminating dead ends or slow-loading pages, we improve crawl efficiency—helping Google see and understand your site as quickly and accurately as possible. This approach not only ensures comprehensive indexing but also preserves crawl bandwidth, which can positively influence future crawl rates and improve visibility.
Yes, we offer comprehensive technical SEO audits as part of our specialised service. At Climb & Conquer, our technical SEO audits go beyond the basics provided by standard tools. We conduct a manual SEO technical audit, where we meticulously assess your website’s structure, code, and performance to identify areas for improvement. This includes evaluating site speed, crawl efficiency, mobile optimisation, and other factors that influence search rankings. Our audits are tailored to uncover hidden technical issues that might be holding your site back, with detailed recommendations that help your site perform better for both users and search engines. Whether you need a one-time audit or ongoing support, our goal is to empower your website with a strong technical foundation.
In technical SEO, both on-page and off-page elements are crucial to ensuring your site performs at its peak and remains secure against external threats. Our on-page technical SEO focuses on optimising your site’s core structure, addressing factors like page speed, mobile-friendliness, and metadata optimisation. We conduct detailed audits to resolve broken links, improve internal linking, and ensure your site structure is as clean and efficient as possible, enhancing user experience and search engine ranking.
Off-page technical SEO requires equal attention, as external elements can impact your site’s performance. We proactively monitor and manage potential risks, such as spammy backlinks, unnecessary URL parameters from search queries, and broken links from external sites, all of which can harm your SEO if left unchecked. Our team takes steps to block harmful bots, manage spam, and clean up toxic backlinks, ensuring your website’s integrity and ranking stability. By addressing these technical aspects both on and off your site, Climb & Conquer safeguards your website’s performance, helping it to attract quality traffic and resist external SEO threats effectively.
Technical SEO for eCommerce sites requires a unique approach to handle the scale and complexity of online product catalogues, search filters, and transaction security. At Climb & Conquer, we specialise in optimising eCommerce platforms by addressing key technical challenges like crawl efficiency, duplicate content, and page speed. We work on refining site architecture to ensure smooth navigation and help search engines efficiently crawl and index high-priority pages without getting bogged down by product filters or unnecessary URL parameters. With expertise across platforms like Shopify, WooCommerce, and Magento, we ensure that every technical SEO adjustment supports a seamless user experience and drives organic traffic to your product pages.
For lead generation websites, technical SEO is about optimising pathways to conversions. Our team at Climb & Conquer focuses on creating a fast, secure, and mobile-friendly user experience to ensure potential clients can easily navigate your site and connect with you. We conduct in-depth audits to eliminate broken links, improve site speed, and ensure effective internal linking to direct visitors to key conversion points. With our technical SEO expertise, we reduce any friction in the user journey, ensuring that your site not only attracts quality traffic but also guides visitors towards taking meaningful action.
With extensive experience across all major content management systems (CMS), Climb & Conquer adapts technical SEO solutions to match each client’s specific CMS environment. Our team has particular expertise in platforms like WordPress, WooCommerce, Shopify, BigCommerce, and Magento 2, as well as bespoke CMS solutions. We understand the technical quirks and optimisation opportunities unique to each platform, from optimising page load speeds in WordPress to managing URL structures in Shopify and Magento. By leveraging our deep CMS knowledge, we ensure that every aspect of your technical SEO is fully aligned with the strengths of your chosen platform, helping your site achieve optimal search visibility and performance.
We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.
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Read Case StudyReady to take your website’s performance to the next level? Our technical SEO experts are here to help. Whether you’re looking to optimise for speed, enhance user experience, or strengthen your site’s technical foundation, we’ll work closely with you to develop a strategy that delivers real results. Fill out the form, and let’s start a conversation about how we can drive your online growth together.
We're an agency that takes action, but sometimes we like to do the talking as well. Here you'll find some team intros, updates about the company or some industry news we think is worthy to shout about.
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Read PostWe are delighted to announce that Climb & Conquer has been named one of Prolific North’s “Independent Agencies to Watch” for 2024! This annual list highlights the fastest-growing and ambitious Indie agencies from across the North of England and Scotland, and it’s an absolute honour to be included among 15 agencies this year. Our inclusion […]
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