Most technical SEO consultants will regurgitate what SEO tools are telling them, we're a different breed - we get right under the code of your site and be as in-depth as required. Above all else, we can effectively communicate technical aspects to clients in a way they understand, highlighting the potential impact of fixes and simplifying what can be done to fix issues.
Finding technical SEO issues on your site is only one third of the process, identifying what to fix and how to fix it, for the highest commercial impact, is where we add significant value.
Technical SEO is a fundamental, often overlooked, part of Search Engine Optimisation. If done correctly, it’ll help enhance your organic visibility site-wide. Technical SEO is a core part of our SEO service, ensuring it amplifies the wider work we are doing on client sites. We also work with some clients specifically to address technical SEO issues.
When it comes to technical SEO, there are many moving parts. Did you know that working on tech SEO can help other areas of your business, such as Google Ads? Often the elements fixed within tech can help improve wider user experience, loading speed and site bottlenecks – we’re a cohesive search agency and look at the bigger picture and overarching business goals.
A lot of clients will only get in touch when there is a problem – frantically searching for terms like “Does changing hosting impact SEO” or “Website ranking loss audit” – when the damage is probably done and needs a claw-back plan – being proactive with technical SEO is probably one of the best things you can do to pay dividends to your online visibility in search.
Speaking from experience, typical professional SEO audits cover everything that can influence your organic visibility in Google. As long as we can gain access to the correct tools (such as Google Search Console and Google Analytics 4), we'll be able to carry out a full deep dive into your site. There are often three component parts to our audits.
This covers everything from index-ability of your website, fundamentals holding visibility back and also opportunistic changes. It’ll likely be driven through a combination of crawls, deep dive into software and also CMS specific issues.
Often stepping outside of the traditional technical audit of SEO – this section covers manual auditing, this will identify tailored issues and opportunities for your website, CMS and will also likely enhance UX.
Finding issues with the website is easy part, there is actually underpinning tasks we carry out which really add value for our clients.
Many SEO experts will provide recommendations over the full site without considering if the page is actually viable (or if it’s worth spending time, effort or money on). we have bespoke auditing tools like Page Impact reports, clustering and also content audits.
We’ll then box all these recommendations up into a simple document which prioritises fixes and simplifies remedial work. With everything we do, we tether back to commercial impact and the cost to get the change implemented onto the website. We’re also utilising technical SEO as part of a wider search campaign and not just in isolation.
Technical SEO is the foundation that allows your website to perform at its best in search engine rankings by optimising elements behind the scenes. At Climb & Conquer, technical SEO goes beyond the basics. We offer a hands-on approach, starting with an in-depth audit and a full-scale analysis that uncovers hidden obstacles to your website’s performance. By refining the way search engines like Google interact with your site—whether through site speed improvements, structured data, or streamlined code—we help your business maximise its online visibility and user experience. The result is a site that not only ranks well but delivers a seamless, efficient experience for every visitor, ultimately enhancing your online presence and giving you a competitive edge.
Getting Google to crawl your website efficiently involves more than just ensuring access; it’s about optimising how Google uses its resources when indexing your pages. According to our experts, the key lies in effective crawl management. At Climb & Conquer, we start by prioritising high-value pages and removing unnecessary or duplicate URLs to prevent Google from wasting crawl bandwidth. We also ensure clear site structure and add XML sitemaps to guide Google’s bots directly to the most relevant content. By enhancing your website’s internal linking, and eliminating dead ends or slow-loading pages, we improve crawl efficiency—helping Google see and understand your site as quickly and accurately as possible. This approach not only ensures comprehensive indexing but also preserves crawl bandwidth, which can positively influence future crawl rates and improve visibility.
Technical SEO for eCommerce sites requires a unique approach to handle the scale and complexity of online product catalogues, search filters, and transaction security. At Climb & Conquer, we specialise in optimising eCommerce platforms by addressing key technical challenges like crawl efficiency, duplicate content, and page speed. We work on refining site architecture to ensure smooth navigation and help search engines efficiently crawl and index high-priority pages without getting bogged down by product filters or unnecessary URL parameters. With expertise across platforms like Shopify, WooCommerce, and Magento, we ensure that every technical SEO adjustment supports a seamless user experience and drives organic traffic to your product pages.
For lead generation websites, technical SEO is about optimising pathways to conversions. Our team at Climb & Conquer focuses on creating a fast, secure, and mobile-friendly user experience to ensure potential clients can easily navigate your site and connect with you. We conduct in-depth audits to eliminate broken links, improve site speed, and ensure effective internal linking to direct visitors to key conversion points. With our technical SEO expertise, we reduce any friction in the user journey, ensuring that your site not only attracts quality traffic but also guides visitors towards taking meaningful action.
With extensive experience across all major content management systems (CMS), Climb & Conquer adapts technical SEO solutions to match each client’s specific CMS environment. Our team has particular expertise in platforms like WordPress, WooCommerce, Shopify, BigCommerce, and Magento 2, as well as bespoke CMS solutions. We understand the technical quirks and optimisation opportunities unique to each platform, from optimising page load speeds in WordPress to managing URL structures in Shopify and Magento. By leveraging our deep CMS knowledge, we ensure that every aspect of your technical SEO is fully aligned with the strengths of your chosen platform, helping your site achieve optimal search visibility and performance.
We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.
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Mallet London is a British brand that has been transforming the footwear industry with its innovative designs and dedication to craftsmanship since 2015. Inspired by unattainable market prices and driven by evolving trends, the brand was founded on the principles of creating luxury footwear at accessible price points. The brand’s evolution mirrors its humble North […]
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MotorEasy is an industry leader when it comes to Car Warranty and Gap Insurance – they have over 1m members and operate in quite a competitive industry, insurance. Climb & Conquer were originally brought in to handle the companies SEO efforts but shortly into the campaign due to the campaign success, we were able to […]
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We have a dedicated technical SEO team, which include Shane, Victor and Oliver - with the wider team possessing a solid technical understanding as SEO executives. Shane and Victor have over 15 years combined experience within technical search - there isn't much we haven't seen.
Ready to take your website’s performance to the next level? Our technical SEO experts are here to help. Whether you’re looking to optimise for speed, enhance user experience, or strengthen your site’s technical foundation, we’ll work closely with you to develop a strategy that delivers real results. Fill out the form, and let’s start a conversation about how we can drive your online growth together.
We’ve asked our technical SEO experts to compile their answers for dealing with the most commonly faced technical SEO issues, below you’ll find each error and a direct link into one of our experts talking about how they find them, what they do to fix them and any additional thoughts.