What Is Technical SEO? And Why Is It Important For Your Business?
Technical SEO is the foundation that allows your website to perform at its best in search engine rankings by optimising elements behind the scenes, and if done correctly, it’ll help enhance your organic visibility site-wide whilst also protecting you from nasty post-algorithm surprises.
It focuses on ensuring that search engines can easily find, crawl and index your sites pages. Without a strong technical foundation, all of your content/products, no matter how brilliant they are, won’t have their time in the limelight.
Technical SEO also encompasses behind the scene work that helps improve wider performance metrics like site load speed, which improves user experience, reduces bounce rates and contributes to several smaller ranking factors. It also ensures correct site maintenance and prevents any negative site quality signals being sent to Google – for example, having a large number of 404s may signal a poorly maintained site, which may deter Google from ranking your site higher for your target terms.