Technical SEO is like the foundation of your home, if it’s not sturdy, you won’t have much to stand on. Don’t let your website subside, learn more about how partnering with a leading technical SEO agency can help you build a strong foundation for your business’s website.
Technical SEO is the foundation that allows your website to perform at its best in search engine rankings by optimising elements behind the scenes, and if done correctly, it’ll help enhance your organic visibility site-wide whilst also protecting you from nasty post-algorithm surprises.
It focuses on ensuring that search engines can easily find, crawl and index your sites pages. Without a strong technical foundation, all of your content/products, no matter how brilliant they are, won’t have their time in the limelight.
Technical SEO also encompasses behind the scene work that helps improve wider performance metrics like site load speed, which improves user experience, reduces bounce rates and contributes to several smaller ranking factors. It also ensures correct site maintenance and prevents any negative site quality signals being sent to Google – for example, having a large number of 404s may signal a poorly maintained site, which may deter Google from ranking your site higher for your target terms.
“Finding technical SEO issues on your site is only one third of the process, identifying what to fix and how to fix it, for the highest commercial impact, is where we add significant value. Most technical SEO experts will regurgitate what SEO tools are telling them, we’re a different breed – we get right under the code of your site and be as in-depth as required. Above all else, we can effectively communicate technical aspects to clients in a way they understand, highlighting the potential impact of fixes and simplifying what can be done to fix issues.”
Shane Parkins, SEO Tech Expert & MD
At Climb & Conquer, we offer a hands-on approach, starting with an in-depth technical SEO audit and a full-scale analysis that uncovers hidden obstacles to your website’s performance. By refining the way search engines like Google interact with your site—whether through site speed improvements, structured data, or streamlined code—we help your business maximise its online visibility and user experience.
The result is a site that not only ranks well but delivers a seamless, efficient experience for every visitor, ultimately enhancing your online presence and giving you a competitive edge.
We’re a cohesive search agency and look at the bigger picture and overarching business goals when providing our clients with technical seo services. We’re aware of how our work may positively impact other channels outside of SEO. For example, did you know that working on technical SEO can help other areas of your business, such as Google Ads? Often the tech fixes we implement can help improve wider user experience, loading speed and site bottlenecks, helping you achieve higher ad scores.
Technical SEO is a core part of our SEO Service, ensuring it amplifies the wider work we are doing on client sites. We also work with some clients specifically to address technical SEO issues.
A lot of clients will only get in touch when there is a problem – frantically searching for terms like “Does changing hosting impact SEO” or “Website ranking loss audit” – when the damage is probably done and needs a claw-back plan – being proactive with technical SEO will pay dividends to your online visibility in search.
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This foundational step evaluates everything from the indexability of your website to fundamental issues holding back its visibility. Our audit identifies both critical errors and opportunistic changes that can enhance performance. It’s powered by a combination of in-depth crawls, advanced SEO software, and an analysis of CMS-specific issues to ensure no detail is overlooked. The full list of checks is as below:
Often stepping outside of the traditional technical audit of SEO – an observational manual audit will identify unique issues and opportunities for your website/CMS and will also likely enhance user experience (UX).
Finding issues is the easy part—knowing how to address them in a commercially viable way is where we add real value. Many SEO experts will provide recommendations over the full site without considering if the page is actually viable (or if it’s worth spending time, effort or money on).
Using tools like page impact reports, clustering, and content audits, we create a prioritised document that simplifies remedial work while focusing on fixes with the highest commercial impact. We also tether every recommendation to the cost and benefit of implementation, ensuring you get maximum return on investment.
Additionally, depending on our findings, we may recommend incorporating complementary services like SEO content development to address issues such as content duplication.
Once the strategy is finalised, we get to work deploying it. We prioritise our workload based on the impact it will have on your website and business.
We manage seamless site migrations, safeguarding your rankings and visibility during platform changes, domain moves, or major redesigns. Our precise planning and execution ensure minimal disruption and long-term gains.
SEO Migration ServicesOptimising your site for mobile-first indexing, we address speed, usability, and responsiveness to improve performance on all devices, ensuring your site thrives in today’s mobile-first search landscape.
Mobile SEO ServicesFor businesses targeting global audiences, we implement hreflang tags, optimise for region-specific search engines, and develop strategies that cater to multilingual and multi-regional audiences.
If your site has been penalised, we identify the root cause, implement corrective actions, and help rebuild your site's authority and rankings to regain Google’s trust.
Take the first step toward optimising your website with a free technical SEO audit. This complimentary audit offers a glimpse into the depth and value of our full technical SEO services, uncovering key insights to help shape your final strategy. Let us identify opportunities and challenges, setting the foundation for a tailored plan that drives real results.
Free Technical SEO AuditTechnical SEO for eCommerce sites requires a unique approach to handle the scale and complexity of online product catalogues, search filters, and transaction security. At Climb & Conquer, we specialise in optimising eCommerce platforms by addressing key technical challenges like crawl efficiency, duplicate content, and page speed. We work on refining site architecture to ensure smooth navigation and help search engines efficiently crawl and index high-priority pages without getting bogged down by product filters or unnecessary URL parameters. With expertise across platforms like Shopify, WooCommerce, and Magento, we ensure that every technical SEO adjustment supports a seamless user experience and drives organic traffic to your product pages.
For lead generation websites, technical SEO is about optimising pathways to conversions. Our team at Climb & Conquer focuses on creating a fast, secure, and mobile-friendly user experience to ensure potential clients can easily navigate your site and connect with you. We conduct in-depth audits to eliminate broken links, improve site speed, and ensure effective internal linking to direct visitors to key conversion points. With our technical SEO expertise, we reduce any friction in the user journey, ensuring that your site not only attracts quality traffic but also guides visitors towards taking meaningful action.
We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.
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Mallet London is a British brand that has been transforming the footwear industry with its innovative designs and dedication to craftsmanship since 2015. Inspired by unattainable market prices and driven by evolving trends, the brand was founded on the principles of creating luxury footwear at accessible price points. The brand’s evolution mirrors its humble North […]
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MotorEasy is an industry leader when it comes to Car Warranty and Gap Insurance – they have over 1m members and operate in quite a competitive industry, insurance. Climb & Conquer were originally brought in to handle the companies SEO efforts but shortly into the campaign due to the campaign success, we were able to […]
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Trainee SEO Executive
We have a dedicated technical SEO team, which include Shane, Victor and Oliver - with the wider team possessing a solid technical understanding as SEO executives. Shane and Victor have over 15 years combined experience within technical search - there isn't much we haven't seen.
Getting Google to crawl your website efficiently involves more than just ensuring access; it’s about optimising how Google uses its resources when indexing your pages. According to our experts, the key lies in effective crawl management. At Climb & Conquer, we start by prioritising high-value pages and removing unnecessary or duplicate URLs to prevent Google from wasting crawl bandwidth. We also ensure clear site structure and add XML sitemaps to guide Google’s bots directly to the most relevant content.
By enhancing your website’s internal linking, and eliminating dead ends or slow-loading pages, we improve crawl efficiency—helping Google see and understand your site as quickly and accurately as possible. This approach not only ensures comprehensive indexing but also preserves crawl bandwidth, which can positively influence future crawl rates and improve visibility.
With extensive experience across all major content management systems (CMS), Climb & Conquer adapts technical SEO solutions to match each client’s specific CMS environment. Our team has particular expertise in platforms like WordPress, WooCommerce, Shopify, BigCommerce, and Magento 2, as well as bespoke CMS solutions. We understand the technical quirks and optimisation opportunities unique to each platform, from optimising page load speeds in WordPress to managing URL structures in Shopify and Magento. By leveraging our deep CMS knowledge, we ensure that every aspect of your technical SEO is fully aligned with the strengths of your chosen platform, helping your site achieve optimal search visibility and performance.
Ready to take your website’s performance to the next level? Our technical SEO experts are here to help. Whether you’re looking to optimise for speed, enhance user experience, or strengthen your site’s technical foundation, we’ll work closely with you to develop a strategy that delivers real results. Fill out the form, and let’s start a conversation about how we can drive your online growth together.
We’ve asked our technical SEO experts to compile their answers for dealing with the most commonly faced technical SEO issues, below you’ll find each error and a direct link into one of our experts talking about how they find them, what they do to fix them and any additional thoughts.