Shane Parkins
Professional Google Shopping Management

Put your shopping under professional management

We’re a leading Google Ads management agency based in County Durham. By managing your Google Shopping portfolio, we’ll help you drive sales, boost profitability, and work with a team that delivers proven results.

Why Professional Google Shopping Management Matters

In today’s competitive retail landscape, having a Google Shopping strategy that’s professionally managed is more important than ever. As a business owner, you want to ensure that every penny of your ad spend works hard to deliver results. This is where partnering with an experienced Google Shopping agency like Climb and Conquer can make the difference between underperformance and sustainable growth with.

We specialise in managing Google Shopping portfolios to drive sales and profitability. Whether you’re looking to expand your reach, optimise product listings, or achieve more consistent results, our proven approach as a dedicated Google Shopping manager will help you succeed.

Proud to wear these badges

Prolific North Independent Agencies to watch award
Climb & Conquer has secured Living Wage Accreditation - November 2024
Carma Partnership

Tailored Reporting That Matters

We don’t believe in cookie-cutter reports. Instead, we build customised, meaningful reports that reflect your business goals. Whether you need weekly insights or in-depth monthly reviews, we’ll adapt to your needs. Plus, we can help level up your data capture and reporting processes, ensuring you have full visibility over your performance.

Google Ads Custom Reports

Communication That Suits Your Needs

Whether you prefer daily updates, monthly check-ins, or quarterly business reviews (QBRs), we tailor our communication around what works best for you. We keep you informed every step of the way, ensuring you understand the positive impact we’re making on your business.

Shane Parkins

Results Through Common Sense and Agility

Our approach is straightforward—no egos, just expertise and hard work. If something isn’t working as expected, we adapt quickly. We’re data-driven, allowing us to fine-tune strategies in real-time and deliver the results your business needs.

Breakdown of Shopify Sales for Ads

Some case studies

We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.

View Results
Mallet Footwear London

Mallet London

Mallet London is a British brand that has been transforming the footwear industry with its innovative designs and dedication to craftsmanship since 2015. Inspired by unattainable market prices and driven by evolving trends, the brand was founded on the principles of creating luxury footwear at accessible price points. The brand’s evolution mirrors its humble North […]

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Stair Parts Direct

Stairparts Direct

Stairparts Direct are a local business around Consett that deliver throughout the United Kingdom. They are manufacturers of spindles, handrails and key essential lines required to construct beautiful staircases. Climb & Conquer were appointed to manage the companies Google Ads account, working alongside their operations manager, director and previous shareholder that managed the Google Ads […]

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We hate being negative, we really do – but we’d like to run through some pain points people typically see with other agencies (and how we deal with them).

We understand the frustrations that come with agency staff turnover. At Climb & Conquer, our staff stay on fewer accounts and work more closely with clients, ensuring no disruption to your business. In fact, in 3 years, no one has chosen to leave the agency.

We go beyond the usual metrics like impressions and ROAS, focusing on what really matters—your business’s GP, EBITDA, and lead quality. We genuinely care about your success and work hard to target the right markets.

Experience the difference with Climb & Conquer—reach out and see what our results-driven, expert team can do for you.

There isn’t a fixed rule when it comes to results, as success metrics vary for each business. At Climb & Conquer, our team works tirelessly to drive performance from day one. While some clients see improvements like increased sales or reduced wasted spend within the first few months, others may have different goals, such as maintaining steady turnover, especially in operationally driven businesses.

We understand that some businesses need to balance efficiency with sales, and we’re a safe pair of hands to guide this process. Whether it’s increasing sales on a smaller budget or making gradual, measured improvements, our focus is always on delivering sustainable growth without negatively impacting your bottom line.

At Climb & Conquer, we manage your Google Shopping campaigns alongside other ad channels, ensuring a fully integrated approach. Since our staff handle fewer accounts, they have the time to really get to know your business and how your Google Shopping efforts can work hand-in-hand with other campaigns, such as search, display and video.

When required, we also use data from your Google Shopping campaigns to support and enhance your SEO strategy, ensuring that both paid and organic efforts are aligned. This helps to maximise visibility and drive stronger overall results across all channels. We do this even if we don’t manage both channels as we’re really trying to add value and drive growth.

With our in-depth approach, we optimise your campaigns to work together, ensuring each channel delivers the best possible return.

A common question we get asked is if we handle feed optimisation and management for Google Ads. In a simple answer, yes, a more elaborate answer would be that most accounts we work on need it. When it comes to performance we challenge everything, this includes the feed quality, functionality and lacking areas requiring optimisation. Examples of this include compliance, product imagery handling, product title and other key merchandising aspects. We can work with most feed optimisation tools or move our clients over to our own.

One of the quick wins we adopt when it comes to Google Shopping is applying a CSS. This gives us some commercial advantage when bidding against non-CSS competitors. We can work with pretty much any CSS provider if there is one in place or introduce this as part of our wider management.

We get asked a great deal if we specialise in a specific industry and it’s a fair question, someone that is looking for PPC management for footwear brands may require something radically different than someone searching for lead gen. Although the agency is diversified, our team members tend to lean into specific industries – we have staff with vast amount of experience in footwear (such as Mallet London) and others that specialise in home improvement, lead generation or SaaS industries. So even though we operate under a wide net of industries, within the agency there is building specialisms in each sector.

Meet the PPC team

Shane Parkins

Shane Parkins

Performance Director

Blanaid

Blanaid May

PPC Performance Manager

Photograph of Climb & Conquer's new head of growth, Cameron Keegan-Wood

Cameron Keegan-Wood

Head of Growth

Matt Beresford

PPC Executive

Jack Coleman

Jack Coleman

PPC Executive

Ross Mclawrence

Ross Mclawrence

PPC Executive

Let’s Get Started on Growing Your Business with Shopping

Ready to see real results from your Google Shopping campaigns? Fill out the form and one of our experienced team members will be in touch shortly. Whether you’re looking to increase sales, reduce wasted spend, or achieve more balanced growth, we’re here to help. The more detail you provide, the better we can tailor our approach to suit your business goals—so don’t hesitate to share your challenges or objectives.

Let’s start building your success today!

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From the blog

We're an agency that takes action, but sometimes we like to do the talking as well. Here you'll find some team intros, updates about the company or some industry news we think is worthy to shout about.

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Google Ads Strategies for Marketing Managers of Ecommerce Businesses - Climb & Conquer

Essential Google Ads Strategies for eCommerce Sites: 3 Tips for Marketing Managers

At Climb and Conquer, we operate a shared Slack channel called ‘Results’. The purpose of this channel is to share the outcomes of the campaigns we run in real time. It’s not just a place to showcase our successes but a space to genuinely understand the impact we’re having on our client’s businesses, discuss approaches […]

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Blanaid May

Meet our PPC Performance Manager, Blanaid May

Blanaid joined the company as our very first Trainee PPC Executive and rapidly progressed through the ranks into our PPC Performance Manager. Starting from learning the ropes herself, Blanaid now manages a team of 2 trainees and looks after over £500,000/mo in media spend. Blanaid’s team have created some wonderful results for clients and constantly […]

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