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Google Shopping Feed Optimisation for Maximum Performance

Stronger Feeds, Smarter Ads, Better Results

Your Google Shopping feed is the foundation of success in Google Merchant Centre—and a poorly optimised feed means wasted spend, lower visibility, and missed sales opportunities. At Climb & Conquer, we take a data-driven approach to feed optimisation, ensuring titles, attributes, and structured data are fully refined for maximum visibility and profitability. Whether you’re struggling with disapproved products, missing attributes, or underperforming listings, our Google Shopping management experts will fine-tune your feed to drive better performance and efficiency.

Google Shopping Experts About Climb & Conquer

We’re more than just a Google Shopping feed agency—we’re a high-performance Google Ads agency that takes a holistic approach to Shopping success. Your product feed is the backbone of your Google Shopping campaigns, and without proper optimisation, you could be losing visibility, paying higher CPCs, or missing out on key revenue opportunities.

As a Google CSS Gold Partner, we work with brands across Google Ads, Bing Ads, and eCommerce SEO, allowing us to align feed management with broader search and performance strategies. This gives us greater control over how your product data is structured, optimised, and scaled, ensuring every listing is fully optimised for maximum reach and profitability. Our specialist team doesn’t just tweak feeds—we create high-performing, conversion-focused structures that keep you ahead of the competition.

Shane Parkins

Why Work With Us for Feed Optimisation? Don't take our word for it...

Not all feed management services are the same. Many agencies offer basic formatting fixes, but at Climb & Conquer, we take feed optimisation to the next level. A poorly structured or mismanaged product feed can lead to disapproved listings, wasted ad spend, and missed revenue opportunities—which is why our approach goes beyond just fixing errors.

We provide hands-on management, advanced troubleshooting, and deep strategic insights, ensuring your Google Shopping feed isn’t just functional, but fully optimised for growth. From fixing disapproved products and enhancing product attributes to refining bidding strategies and aligning feed data with real customer intent, we ensure that your Shopping campaigns work smarter, scale faster, and perform better. When your feed is properly managed, you’re not just improving visibility—you’re maximising profitability and staying ahead of the competition.

Climb & Conquer Leadership Team

6 Benefits of Google Shopping Feed Optimisation

A well-optimised Google Shopping feed is the difference between wasted spend and a profitable campaign. By ensuring your product data is clean, structured, and fully optimised, you improve ad relevance, reduce costs, and increase conversions. At Climb & Conquer, we don’t just fix feed issues—we continuously refine and enhance your listings to ensure long-term success in Google Merchant Centre. Whether you need one-off fixes or ongoing management, our feed optimisation service helps you stay ahead in an increasingly competitive market.

  • Higher Visibility in Google Shopping

    A well-optimised feed means stronger rankings and better product placements, increasing exposure to high-intent shoppers.

  • Lower CPCs & Increased Profitability

    By refining your feed, we improve Google’s understanding of your products, leading to better ad relevance, lower CPCs, and stronger ROAS.

  • Fixing Disapproved & Limited Products

    We audit and resolve product disapprovals, policy violations, and missing attributes, ensuring full compliance with Google Merchant Centre.

  • Smarter Feed Structuring & Attribute Enhancements

    We optimise titles, descriptions, and custom labels, ensuring Google correctly matches your products with the right searches and audiences.

  • Advanced Performance Insights & Continuous Optimisation

    Feed optimisation isn’t a one-time fix—we continually analyse performance, test new structures, and refine listings for sustained improvements.

  • Seamless Integration with Google Ads & CSS

    As Google Shopping experts, we align your feed optimisation with Google Ads bidding strategies and CSS benefits to drive long-term scalability and growth.

Proud to wear these badges

Northern Digital Awards Winner
Prolific North Independent Agencies to watch award
Climb & Conquer has secured Living Wage Accreditation - November 2024
Carma Partnership
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  • Struggling with high CPCs, low conversions, or poor feed quality? We’ll fix inefficiencies and make sure every product listing is working harder for you.

  • Our Google Shopping specialists don’t just offer recommendations—we actively optimise, test, and manage your feed to ensure consistent performance improvements.

  • We handle everything without affecting your existing campaigns, ensuring a smooth transition while improving your feed quality behind the scenes.

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What else do you do?

Experts in search, organic & paid

As experts in search, we cover the full paid spectrum, from Google Shopping, Google Ads and CSS.

Rigging UK Major growth in rigging

Rigging UK are champions at what they do – experts in their field, they needed taking to market with an expert Search agency, bring on Climb & Conquer.

  • Hit record levels of ROAS within 3 months of managing the account
  • Delivered feed optimisation + Shopping enhancements
  • Yielding over 500% ROAS

Rigging UK are part of a larger parent group, the success of this account has allowed us to take ownership of more sites in their group.

Rigging UK

Mallet London Dramatic growth in fashion

Mallet London, a premium footwear brand, partnered with us to transform their Google Shopping performance. Through advanced feed optimisation, we refined product titles, descriptions, and attributes, improving relevance and visibility across Shopping ads.

  • 500%+ increase in non-brand ROAS through structured feed enhancements
  • 200%+ growth in new customers via Google Shopping
  • 40%+ reduction in YoY ad budget while achieving significant revenue growth

By focusing on feed quality and structured optimisation, we helped Mallet London scale profitably while reducing costs, proving that a well-managed feed is the key to Shopping success.

Mallet Footwear London

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