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Automotive SEO agency

Drive more traffic & sales with automotive SEO services

Automotive SEO is the key to ensuring your business gets found by potential customers searching for cars, leasing, parts, or services. Whether you’re a dealership, repair shop, or parts supplier, our automotive SEO services will help you dominate your market, leaving your competition in the dust.

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Proud to wear these badges

Northern Digital Awards Winner
Prolific North Independent Agencies to watch award
Climb & Conquer has secured Living Wage Accreditation - November 2024
Carma Partnership

An expert automotive SEO agency

At Climb & Conquer, we specialise in helping businesses across the automotive sector dominate search results. From local dealerships looking to attract nearby customers to global automotive brands aiming for international reach, we tailor strategies to meet your specific goals. Our services are designed to deliver exceptional results without exceeding your budget, offering a cost-effective way to dominate search results and grow your business. With proven results, including our success with MotorEasy, we combine expertise, creativity, and data-driven strategies to deliver measurable outcomes.

Ready to take the first step? Our free automotive SEO audit provides invaluable insights at no cost, helping you see the immediate value of working with a results-driven and efficient SEO partner.

Climb and Conquer Team

Why automotive businesses need SEO

The automotive industry is fiercely competitive, but there's a clear winner in every search result. With 68% of online experiences beginning with a search engine, ranking at the top is essential to your businesses' success. Our automotive SEO services position your business as the industry leader, ensuring that when potential customers search, they find YOU—not your competitors.

Here are the key reasons why investing in top-tier SEO is crucial for your automotive business's success.

  • Increased visibility

    With organic search being one of the primary ways customers find automotive businesses, ranking highly ensures you stay ahead of competitors and attract potential buyers.

  • Higher intent traffic

    Automotive-related searches often reflect high purchase intent. Ranking for terms like “buy used cars near me” or “affordable car repairs” means reaching customers ready to convert. By targeting high-intent searches, we help you connect with ready-to-convert customers, making every penny of your investment in SEO go further.

  • Local search dominance

    Many automotive searches are locally driven—think “car dealerships near me” or “best garage in [city].” Optimising for local SEO ensures your business appears in Google’s local search packs, maps, and top results, where it matters most.

The numbers speak for themselves

SEO Is a wise investment

How did we calculate the below data? We based it off all applicable clients who have been with us for 12+ months and triple checked it because even we were shocked at how good the figures were.

Last updated: February, 2025

7/10 successful businesses invest in SEO. Are you?*

97.46% of our clients stay with us - our results keep your business, not long term contracts.

On average, our clients see their organic traffic grow by over 608.74% in the first year.

What about revenue? Our clients see their organic revenue grow by 2758% (on average) in the first year.

* 69% of businesses invest in SEO: source

Local SEO for automotive businesses

For automotive businesses like dealerships, repair shops, and parts suppliers, local SEO is essential. With so many searches being location-based, dominating local search results ensures you’re the first business potential customers see when they search for services near them.

  • Optimising Google my business: We ensure your GMB profile is complete and optimised to help you appear in local search packs and Google Maps.
  • Location-specific landing pages: Targeted pages for each location, optimised with local keywords, drive high-intent traffic in your service areas.
  • Standing out in local search packs: Our strategies prioritise your placement in Google’s local packs, especially for mobile users where visibility matters most.
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Take the driver's seat in your industry

Visibility isn’t given—it’s taken. If you’re not at the top of search results, your competitors are. With a data-driven automotive SEO strategy, you’ll outrank competitors, dominate search results, and turn Google into your most profitable lead source.

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What makes our automotive SEO services unique?

At Climb & Conquer, we pride ourselves on delivering tailored, impactful strategies that drive results in the competitive automotive sector. Here’s how we set ourselves apart from other SEO agencies:

Transparent reporting and measurable results

We believe that you deserve to know exactly how your investment in SEO is paying off. Our detailed reports go beyond surface-level metrics, providing insights into traffic, keyword rankings, and most importantly, the revenue generated through our efforts. Using our bespoke reporting framework, we tie SEO directly to your business goals, showing how each action impacts your bottom line.

You’ll always have full visibility into our work, from strategic plans to real-time progress, ensuring confidence in every step of the campaign. This transparency ensures you see how our strategies deliver incredible value for your investment, offering clear evidence of how we’re growing your business.

Example of SEO Report

Custom strategies built around your goals

No two automotive businesses are the same, so why settle for cookie-cutter solutions? Whether you’re a local car dealership aiming to attract nearby customers, a multinational automotive brand looking to dominate international markets, or an ecommerce business selling parts and accessories, we focus on creating cost-efficient strategies that are tailored to deliver maximum results, ensuring every effort aligns with your business objectives.

From keyword selection to content creation and technical optimisations, every decision we make is tied to your unique goals and tailored to your industry challenges.

Live SEO Reporting

SEO and PPC Integration

For businesses looking to fully capitalise on search engine opportunities, combining SEO and Google Ads (PPC) is a winning formula. While SEO provides sustainable, long-term growth, PPC offers immediate visibility for high-value keywords. Our team ensures that both strategies work in harmony, reducing wasted ad spend and boosting ROI. For example, we can test keyword performance through PPC campaigns and use those insights to inform your organic strategy, maximising results across both channels.

Google Ads Strategies for Marketing Managers of Ecommerce Businesses - Climb & Conquer

A safe pair of hands: no contracts, just results

In an industry as competitive as automotive, you need an SEO partner you can trust—one that delivers real results, not just promises. That’s why at Climb & Conquer, we never tie clients into lengthy contracts. Instead, we let our performance do the talking.

Our flexible, rolling monthly contracts mean you stay because you want to, not because you have to—yet, 97.46% of our clients choose to stay with us. Why? Because we drive tangible growth, increase market share, and consistently push boundaries to keep you ahead of the competition.

Want an SEO agency that’s truly invested in your success? Let’s talk.

Climb & Conquer Leadership Team
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Ready to accelerate your growth?

No contracts. No fluff. Just results. We let our performance speak for itself.

Get in touch

Automotive SEO success story

One of our standout achievements in the automotive sector is our work with MotorEasy, a leader in car warranty and insurance services. Through a tailored SEO campaign, we helped MotorEasy overcome key challenges and achieve remarkable results.

  • The challenge: MotorEasy operates in a competitive market where organic visibility is crucial for reaching potential customers. Their goal was to increase organic traffic and conversions while standing out among established competitors.
  • Our approach: We started with a comprehensive SEO audit to uncover technical issues and opportunities. This was followed by implementing a strong keyword strategy, optimising their site structure, and creating engaging, user-focused content tailored to their audience’s needs.
    The results: MotorEasy experienced: 1) A significant increase in organic traffic, 2) Improved keyword rankings for high-intent automotive terms, 3) Higher engagement and conversion rates across the site.
MotorEasy

What exactly do our automotive SEO services include?

Our comprehensive automotive SEO services are designed to tackle every aspect of your online presence, ensuring your business achieves long-term success in organic search. Here’s what we offer:

  • Technical SEO

    From improving site speed and crawling efficiency to resolving indexing errors and fixing broken links, our technical SEO ensures your site is search-engine friendly. This foundational work prevents ranking drops and prepares your site for sustainable growth, maximising the ROI on your investment.

    Technical SEO
  • Keyword research

    We conduct in-depth keyword and market research to identify high-intent automotive keywords that resonate with your target audience. This includes specific terms for car dealers, parts suppliers, or repair services, ensuring your website attracts quality traffic that converts.

  • Local SEO

    For dealerships and repair shops, dominating local search is essential. We optimise your Google My Business profile, build location-specific landing pages, and target local keywords to ensure your business appears in local search packs and maps.

    Local SEO
  • Content marketing

    We create engaging, high-value content tailored to your audience. Whether it’s blog posts, guides, or service pages, our SEO optimised content drives traffic, builds authority, and encourages conversions. Our team also produces link-worthy content that attracts natural backlinks to boost your domain authority.

    SEO Content Writing
  • On-page SEO

    Our SEO experts fine-tune every on-page element, from title tags and meta descriptions to image alt texts and internal linking. This ensures your site is optimised for both search engines and user experience, increasing visibility and engagement.

    On-Page SEO
  • Off-page SEO

    We enhance your website’s authority by building a strong, natural backlink profile. This includes creating high-value link-bait assets to attract reputable links that improve your rankings and domain authority.

  • Conversion rate optimisation (CRO)

    Driving traffic is just the start—turning visitors into customers is where the magic happens. We analyse user behaviour and optimise your site to improve the user journey, ensuring more visitors take meaningful actions, like booking a test drive or purchasing a part.

  • Site migrations

    Planning a website redesign, platform change, or domain move? We manage your site migration from start to finish, safeguarding your rankings and ensuring a seamless transition with no loss in traffic or visibility.

    SEO Website Migrations
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Still unsure if we’re worth talking to?

Request a £500 free SEO audit & strategy instead. Let our team show you how we’d grow your traffic and revenue through mobile-first SEO.

Claim my free SEO audit & strategy

Your automotive SEO FAQs answered

Here are answers to some of the most common questions we get about automotive SEO:

Automotive SEO is the process of optimising websites for businesses in the automotive sector—like dealerships, repair shops, and parts suppliers—to improve their visibility on search engines. It involves techniques like keyword targeting, technical SEO, and content optimisation to drive traffic, leads, and sales.

SEO is a long-term investment, and results often start to show within 3-6 months. However, timelines can vary depending on factors like the current state of your website, competition, and the scope of the campaign.

Absolutely! Local SEO is crucial for car dealerships and repair shops to appear in Google’s local search packs and maps. This ensures your business is visible to potential customers searching in your area.

We offer bespoke strategies, transparent reporting, and a proven track record of success, as demonstrated by our work with clients like MotorEasy. Plus, our free SEO audit gives you actionable insights from the start.

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More traffic. More leads. More revenue. Let's make it happen.

  • On average, our clients experience 303.05% organic growth in 6 months

  • We believe in results, not restrictions—all our SEO services operate on flexible monthly contracts.

  • Track progress with real-time dashboards and reports tied directly to business revenue.

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Have more questions? Get in touch with our team today to learn how our automotive SEO services can transform your online presence.