Increased visibility
With organic search being one of the primary ways customers find automotive businesses, ranking highly ensures you stay ahead of competitors and attract potential buyers.
Expert Automotive SEO agency
Industry Leading Automotive SEO Services
We've worked with leading automotive brands to drive their business forward - we're that rare agency that delivers results. An expert team of over 20 experts, covering clients from within the UK and overseas, speak to us today about your organic visibility.
Running an Automotive business?
From car insurance to leasing; we hold some impressive experience within the sector and are well known for getting results.
- We’re a multi-award winning agency
- A team of over 20 experts within the UK
- No duration contracts; results keep our clients with us
- Speak direct to experts; 90% of our staff choose to stay with the business over 12 months
Automotive & SEO Industry Experts
Our staff come with a vast amount of automotive experience; either working on the nearby brands as a client or within the business.
- We rank in top positions around Automotive SEO related terms.
- We’ve doubled the agency size every year we’ve been in business through our SEO.
- We’re easy to work with and get incredible results for our clients.
Local SEO for automotive businesses
For automotive businesses like dealerships, repair shops, and parts suppliers, local SEO is essential. With so many searches being location-based, dominating local search results ensures you’re the first business potential customers see when they search for services near them.
- Optimising Google my business: We ensure your GMB profile is complete and optimised to help you appear in local search packs and Google Maps.
- Location-specific landing pages: Targeted pages for each location, optimised with local keywords, drive high-intent traffic in your service areas.
- Standing out in local search packs: Our strategies prioritise your placement in Google’s local packs, especially for mobile users where visibility matters most.
Why automotive businesses need SEO
Higher intent traffic
Automotive-related searches often reflect high purchase intent. Ranking for terms like “buy used cars near me” or “affordable car repairs” means reaching customers ready to convert. By targeting high-intent searches, we help you connect with ready-to-convert customers, making every penny of your investment in SEO go further.
Local search dominance
Many automotive searches are locally driven - think “car dealerships near me” or “best garage in [city].” Optimising for local SEO ensures your business appears in Google’s local search packs, maps and top results, where it matters most.
Meet the Automotive SEO Team
Victor Stasiak
Head of SEO
Chloe Milne
Senior SEO Campaign Lead
Steph Blick
Senior SEO Campaign Lead
Shane Parkins
Founder
Becca McNeilly
Senior SEO Campaign Lead
Take the driver's seat in your industry
Visibility isn’t given - it’s taken. If you’re not at the top of search results, your competitors are. With a data-driven automotive SEO strategy, you’ll outrank competitors, dominate search results, and turn Google into your most profitable lead source.
What's included in our Automotive SEO?
Transparent reporting and measurable results
We believe that you deserve to know exactly how your investment in SEO is paying off. Our detailed reports go beyond surface-level metrics, providing insights into traffic, keyword rankings and most importantly, the revenue generated through our efforts. Using our bespoke reporting framework, we tie SEO directly to your business goals, showing how each action impacts your bottom line.
Custom strategies built around your goals
No two automotive businesses are the same, so why settle for cookie-cutter solutions? Whether you’re a local car dealership aiming to attract nearby customers, a multinational automotive brand looking to dominate international markets, or an eCommerce business selling parts and accessories, we focus on creating cost-efficient strategies that are tailored to deliver maximum results, ensuring every effort aligns with your business objectives.
SEO and PPC Integration
For businesses looking to fully capitalise on search engine opportunities, combining SEO and Google Ads (PPC) is a winning formula. While SEO provides sustainable, long-term growth, PPC offers immediate visibility for high-value keywords. Our team ensures that both strategies work in harmony, reducing wasted ad spend and boosting ROI. For example, we can test keyword performance through PPC campaigns and use those insights to inform your organic strategy, maximising results across both channels.
Technical SEO
From improving site speed and crawling efficiency to resolving indexing errors and fixing broken links, our technical SEO ensures your site is search-engine friendly. This foundational work prevents ranking drops and prepares your site for sustainable growth, maximising the ROI on your investment.
Review technical SEOKeyword research
We conduct in-depth keyword and market research to identify high-intent automotive keywords that resonate with your target audience. This includes specific terms for car dealers, parts suppliers, or repair services, ensuring your website attracts quality traffic that converts.
Local Dealership SEO
For dealerships and repair shops, dominating local search is essential. We optimise your Google My Business profile, build location-specific landing pages and target local keywords to ensure your business appears in local search packs and maps.
See dealership SEOContent marketing
We create engaging, high-value content tailored to your audience. Whether it’s blog posts, guides, or service pages, our SEO optimised content drives traffic, builds authority and encourages conversions. Our team also produces link-worthy content that attracts natural backlinks to boost your domain authority.
Explore content servicesOn-page SEO
Our SEO experts fine-tune every on-page element, from title tags and meta descriptions to image alt texts and internal linking. This ensures your site is optimised for both search engines and user experience, increasing visibility and engagement.
Review on-page SEOOff-page SEO
We enhance your website’s authority by building a strong, natural backlink profile. This includes creating high-value link-bait assets to attract reputable links that improve your rankings and domain authority.
Conversion rate optimisation (CRO)
Driving traffic is just the start - turning visitors into customers is where the magic happens. We analyse user behaviour and optimise your site to improve the user journey, ensuring more visitors take meaningful actions, like booking a test drive or purchasing a part.
Site migrations
Planning a website redesign, platform change, or domain move? We manage your site migration from start to finish, safeguarding your rankings and ensuring a seamless transition with no loss in traffic or visibility.
Explore site migrationsYour automotive SEO FAQs answered
Here are answers to some of the most common questions we get about automotive SEO:
What is automotive SEO?
Automotive SEO is the process of optimising websites for businesses in the automotive sector – like dealerships, repair shops and parts suppliers—to improve their visibility on search engines. It involves techniques like keyword targeting, technical SEO and content optimisation to drive traffic, leads and sales.
How long does it take to see results from automotive SEO?
SEO is a long-term investment and results often start to show within 3-6 months. However, timelines can vary depending on factors like the current state of your website, competition and the scope of the campaign.
Can automotive SEO help local dealerships?
Absolutely! Local SEO is crucial for car dealerships and repair shops to appear in Google’s local search packs and maps. This ensures your business is visible to potential customers searching in your area.
Why choose Climb & Conquer as your automotive SEO agency?
We offer bespoke strategies, transparent reporting and a proven track record of success. Plus, our free SEO audit gives you actionable insights from the start.