Mallet London

Mallet London needed to grow DTC sales in a highly competitive footwear market dominated by major retailers and luxury brands. The goal was to improve visibility, win share and drive profitable growth fast.

To understand the brand, product and commercial priorities, we began with in-person onboarding and product training. This allowed us to align on goals, customer vision and competitive positioning from day one.

We then built a clear reporting and insight framework, ensuring Mallet had full visibility of performance and decision making across channels.

SEO

1. Foundations First: Strengthened technical SEO, core content, speed and site structure to build a scalable base.
2. Growth Content: Built buying guides, brand-led editorial and competitive search content to capture new audiences and high-intent demand.
3. International Focus: Prioritised UK, EU and US markets with tailored targeting, content and on-site signals.
4. Launch & Landing Support: Supported product drops and sales moments with SEO-first structure and content strategy.
5. Commercial SEO: Mapped search work to commercial goals, ensuring activity directly supported revenue and margin outcomes.

PPC

1. Full Account Rebuild: Evolved from a two-campaign setup to a scalable, structured and data-led account.
2. Test & Learn Framework: Continuous testing of creative, structure and bidding to challenge assumptions and drive efficiency.
3. Product Tiering & Labels: Category and SKU segmentation to prioritise high-performing and strategically important products.
4. Ownership & Optimisation: Full control across campaigns including Performance Max and Search to maximise ROAS and profitable scale.

We operate with full transparency and momentum: weekly calls, detailed commentary and live dashboards ensure clear visibility, fast feedback loops and shared accountability for results.

• 300% increase in non-brand ROAS across key terms such as “luxury trainers” and “men’s designer trainers”.
• 130% uplift in organic revenue year-on-year.
• 96% growth in non-brand organic clicks, expanding reach beyond branded demand.
• 80+ new first-page non-brand rankings in less than three months, moving from positions 200+ to top-20 for terms like “men’s designer trainers”, “designer sliders” and “women’s designer trainers”.
• Improved efficiency and profitability by reducing spend while hitting commercial revenue targets.
• Ongoing retained partner supporting full-funnel search and long-term growth strategy.