Meta Ads are paid advertisements shown across Facebook and Instagram. They help businesses reach selected audiences using factors such as interests, behaviours, demographics and first-party data. Campaigns can support brand awareness, website traffic, lead generation and ecommerce sales.

Can you advertise on Meta for free?

Yes, you can promote your business on Facebook and Instagram without paying for ads by publishing organic posts. Organic reach can be limited, while paid campaigns let you reach more people and target audiences relevant to your business.

What does a Meta ads agency do?

A Meta Ads agency plans, manages and optimises campaigns across Facebook and Instagram. This can include strategy, setup, targeting, creative testing and reporting. At Climb & Conquer, we focus on improving campaign performance and helping your ad spend contribute to measurable business outcomes.

How much should I spend on Meta Ads?

Your Meta Ads budget depends on your goals, industry, audience and competition. You can start testing with a modest budget, but gathering enough data and scaling results may require more ongoing investment.

How long does it take to see results from Meta Ads?

You may start seeing useful campaign data within the first few weeks. Improving performance takes time for testing and optimisation, and the timeframe depends on your budget, account history, audience and conversion cycle. We use the data to identify opportunities and improve campaigns over time.

Are Meta Ads suitable for lead generation and ecommerce?

Yes, Meta Ads can support both lead generation and ecommerce. Campaigns can introduce your business to new audiences, build interest and encourage people to enquire or buy.

Do I need a Meta pixel set up?

A Meta Pixel is important if you want to track website conversions or retarget website visitors. It helps measure actions people take on your website and can help build retargeting audiences. We’ll review your tracking setup and advise on what your campaigns need.

How do you measure success with Meta Ads?

We measure Meta Ads performance against your business goals. Depending on the campaign, this may include cost per lead, return on ad spend, customer acquisition cost, revenue or conversion volume.

How do I give an agency access to my Meta ad account?

You can give an agency access through Meta Business Suite by adding it as a partner and assigning the appropriate permissions. This lets the agency manage campaigns and access relevant assets without sharing your personal login details.

Can you manage our existing Meta Ads account?

Yes, we can take over an existing account. We’ll review its setup, campaigns, tracking and performance, then recommend priorities for ongoing management and improvement.

How often will you optimise our Meta Ads campaigns?

We monitor and manage campaigns on an ongoing basis. The timing of changes depends on performance, the amount of data available and what the account needs.

Can you manage our Meta Ads alongside our internal marketing team?

Yes, we can work alongside your internal marketing team. We can take responsibility for campaign management and optimisation or provide specialist support where it’s needed.

What happens if our Meta Ads aren’t performing?

We review your account, campaign structure, targeting, creative, tracking and conversion data to identify potential barriers to performance. Then we prioritise changes based on the opportunities we find.

How much does Meta Ads management cost?

The cost depends on your account, objectives, budget and the level of support required. See our Meta Ads Agency pricing for an overview of our plans.

The Performance-Led Meta Ads Agency

Expert Meta advertising for businesses ready to grow through Facebook and Instagram.

We help businesses unlock growth across Facebook and Instagram through performance-driven advertising campaigns. Our Meta Ads management services are built to deliver consistent, scalable results, whether you're launching your first campaigns or looking to get more from an established account. We combine strategy, creative, data and ongoing optimisation to make your ad spend work harder.

Get Your Free Strategy Review See Our Work

How Our Meta Ads Experts Can Help

Are your Meta Ads delivering inconsistent returns?

If performance fluctuates or acquisition costs keep rising, we review campaign structure, audiences, creative and tracking to identify what may be restricting results.

Boosting posts without seeing meaningful results?

Boosted posts can increase reach, but structured Facebook and Instagram advertising campaigns give you greater control over targeting, objectives, budgets and optimisation.

Learn more

Are your campaigns running but not scaling?

We identify what may be limiting growth, test potential improvements and increase investment when the results support it, without losing sight of efficiency.

Is creative performance declining over time?

We monitor for signs of creative fatigue, then test fresh messaging, formats and approaches to maintain audience interest and campaign performance.

Spending on Meta but attracting poor-quality leads?

We review your targeting, messaging, offer and customer journey to improve lead quality and focus spend on more valuable enquiries.

Learn more

Not sure how Meta fits into your wider strategy?

Meta can work as a powerful standalone channel or support your wider digital marketing activity. We identify where it can contribute most effectively to your broader commercial goals.

Meta Ads under Expert Management

Get a dedicated Meta Ads expert focused on making your campaigns work harder.

We work with businesses at every stage, from launching their first Meta campaigns to improving established accounts that have stopped delivering. You’ll work directly with an experienced specialist who takes the time to understand your business, your customers and your goals, then uses that insight to build, manage and continually improve your campaigns.

Speak to our Meta Experts

Why Choose Meta Advertising?

Meta gives businesses access to billions of people across Facebook and Instagram, along with sophisticated tools to find, engage, and convert potential customers.

From prospecting new audiences to retargeting people who have already interacted with your brand, Meta allows businesses to reach customers at different stages of the buying journey. Combined with the right strategy, creative and optimisation, it can become a powerful and scalable acquisition channel.

Reach the right audiences
- Use Meta’s audience and first-party data to identify and reach relevant prospects.
Build demand and drive action
- Use creative campaigns to generate awareness, consideration, leads and sales.
Scale what works
- Test, learn and reinvest in the campaigns, audiences and creative that deliver.

Strategy & audience research

We start by understanding your goals, margins, customers and existing campaign performance. This informs a strategy built around the outcomes that matter to your business, with clear priorities for audiences, budget and measurement.

Campaign creation & management

We develop and test fresh creative to learn what resonates with your audience. Creative support varies by plan, with one or two new creative assets developed each month with our in-house design team, providing a regular flow of fresh ideas to test.

Audience and budget optimisation

We monitor performance across audiences, placements and campaigns to understand where spend is working hardest and where there may be room to improve. Those insights inform how we refine targeting and manage budgets over time.

Creative testing and support

We develop and test fresh creative to learn what resonates with your audience. The level of creative support varies by plan, with a minimum of one to two new creatives each month, developed with the support of our in-house design team, to give campaigns new ideas to test.

Tracking and measurement

We review conversion tracking and key events so campaign decisions are informed by the most useful data available. We use performance data to assess progress against your goals and identify opportunities to improve.

Ongoing optimisation and scaling

We monitor campaigns and make ongoing adjustments based on performance, including results such as cost per lead or sale, conversion quality and volume. When the data supports further investment, we look for opportunities to scale while keeping your goals in view.

Reporting and performance insights

You’ll receive regular performance reporting and analysis, with at least a monthly report. We use it to explain what’s working, what we’re learning and where there may be opportunities to improve.

How we manage your Meta advertising campaigns

Audit and align

We get to know your business, goals and any existing campaign activity. We review available performance data, audiences, budgets and tracking to understand what’s working and where to focus.

Plan and build

We turn those priorities into a campaign plan, covering structure, audiences, creative, budget and measurement. In the first month, we set up the campaigns and prepare them to launch.

Launch, test and optimise

Once campaigns are live, we monitor performance and make ongoing adjustments to targeting, ads and budgets. Creative testing is part of this process, with the level of creative support tailored to your plan.

4. Report, learn and scale

We review performance with you, share what we’re learning and agree where to focus next. When results support further investment, we identify opportunities to scale.

Why choose Climb & Conquer as your Meta Advertising agency?

Direct access to your Meta Ads specialist

Your campaigns aren't passed between layers of account managers and salespeople. You’ll work directly with the specialist managing your campaigns. This means clearer communication, quicker answers and expert input when it matters.

Focus on business outcomes

We agree the outcomes and metrics that matter to your business, whether that’s qualified leads, sales, revenue or customer acquisition cost. These goals then guide how campaigns are managed, optimised and reported on.

Support beyond Ads Manager

Meta Ads performance can be affected by your offer, creative, landing pages and wider customer journey. We consider the full picture, flag issues that may be restricting results and identify where improvements could have the greatest impact.

WProactive, not set-and-forget

We continually test and learn across audiences, budgets, messaging and creative. Those insights inform what we refine, where we focus spend and when there’s a genuine opportunity to scale.

Speak to our Meta Ads experts

Meta Ads results that speak for themselves

See how our performance-focused approach helps businesses improve advertising performance and achieve measurable commercial results.

We Helped Generate 32% More Leads for Elite Energy Through Paid Social
Led by:
32 %
Increase in total leads

Read case study
99% Higher ROAS for The Little Bumble Co. Through Meta Ads
Led by:
99 %
Increase in ROAS from Meta Shopping & Ads

Read case study
Karen Betts Attracts 105% More Leads for Core Services Through Search
Led by:
105 %
Growth in leads into the business for core services through search.

Read case study

Meta Ads Management Plans

Expert Meta Ads Management
Campaign setup and ongoing optimisation
Audience and targeting management
Ad performance monitoring
Budget monitoring and optimisation
Full Campaign set up in month one
1-2 new creatives a month
Performance reporting and analysis
Monthly report

Everything in Base Camp
Multiple campaign strategy supported
Up to 4 new creatives a month
Increased creative testing
Bi-weekly Update

Everything in Ascent
Full-funnel campaign management
Up to 6 new creatives a month
Expanded audience and creative testing
Campaign scaling
Deeper performance and conversion analysis
Weekly Update + Biweekly Call

Everything in Summit
Fully bespoke Meta Ads strategy
Bespoke creative, campaign and testing support
Tailored reporting and performance analysis
Flexible support based on your requirements

Book Your Free Meta Ads Audit

Not sure if your Meta Ads are performing as well as they could? We’ll review your campaigns, identify opportunities and show you where there’s potential to improve performance.

Meet the Paid Social & Support Team

Heather Wilson

Paid Social Team Lead

Eden Lewis

Paid Social Media Lead

Shane Parkins

Founder

Meta Guides, News and Insight Section

Contact

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