Senior PPC Campaign Lead

In general

• Because we have no sales team, every account you take on has already been vetted by a channel expert and comes with a proper strategy behind it. Nobody here is paid to win business, so clients get picked for potential and for fit with how we work – not because someone needed the deal.
• We pay people rather than buy them things. Salaries are set as high as the business can carry, and we spend very little  on perks (it doesn’t make us a terrible place to work!). Some people would prefer it the other way round and that’s a completely reasonable preference – it just isn’t ours.
• Progression here is tied to client performance, so we’ve spent a lot of effort making good performance likely: fewer accounts each, colleagues with the time to actually help when you need them, realistic goals agreed with clients up front, and a bespoke internal system we built ourselves to make the delivery side easier.
• You can swap an office day for a client visit day whenever it’s useful. We’re not precious about where you are, as long as the work’s getting the attention it needs.
• The culture is deliberately laid back. No politics, no one watching the clock, no egos to manage. People are trusted to crack on.
• You’ll have a real hand in shaping the department, the business and the culture.
• We’re growing and we want to take everyone with us – the ambition here is to build something we genuinely want to work at, which matters to us more than any number on a spreadsheet.
• You’d be joining a team who’ve been around a bit. Most of us have worked at other agencies, in-house, or for ourselves, so we all arrived with a clear view of what we didn’t want to repeat – and we work hard at not letting the problems from old jobs leak into this one.

In the role specifically

• You’ll start with a portfolio of four to six accounts. We want that number as low as we can make it, so you have the time, the support and the headspace to move the markers that actually matter. It’s why we charge a higher retainer – it buys our clients a genuine one-to-one relationship rather than a slice of someone’s attention.
• The portfolio is varied and mostly eCommerce, ranging from some of the UK’s best-known brands through to startups doing something new.
• We’re relentless about finding results. We don’t always get the approach right first time, but we don’t dwell on it either – careful management, enough time, and a strategy that’s allowed to change. Wrapped around that: clear communication, reporting built to each client’s requirements, and wider support from the business whenever it helps (in-house designer, senior staff, industry specialists and so on).
• Don’t you dare pick up the laptop of an evening or at the weekend. We’re not built to zap your home life. And we shut down completely from Christmas to New Year – you get two extra holidays to cover it.
• You’ll also help on new business, working with prospects to understand whether we can genuinely help them, what that would look like, and building realistic timelines with a view to bringing them on board – if they’re the right fit.