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Fintech SEO Agency

Increase Revenue & Lower Acquisition Costs With Fintech SEO

In a highly regulated and trust-driven market, securing top positions in search results requires more than just a basic SEO strategy. As a specialist fintech SEO agency, we develop tailored SEO strategies that not only improve rankings but also drive high-intent traffic, build credibility, and increase conversions, delivering high ROIs for our clients.

An Expert Fintech SEO Agency

At Climb & Conquer, we understand the unique challenges fintech businesses face—from strict regulatory requirements (including Google’s YMYL guidelines) to building trust in a competitive space. Whether you’re a fintech startup looking to establish authority or a well-established financial platform aiming for global market share, our high-ROI SEO services will help you scale sustainably.

SEO results compound over time, providing a steady stream of organic traffic that grows MoM, significantly lowering customer acquisition costs as the campaign progresses. Our data-driven approach, AI-enhanced research, and fintech SEO expertise ensure your business gets the visibility it deserves—while delivering measurable results that impact your bottom line.

Climb and Conquer Management Team

Why Fintech Companies Need SEO

The fintech industry is one of the fastest-growing and most competitive online sectors. With financial products requiring a high level of trust and credibility, SEO is no longer optional—it’s essential for long-term success. Here’s why fintech businesses need a specialist fintech SEO agency to thrive in search results:

  • High Competition in Search Rankings

    Fintech businesses face fierce competition from banks, investment firms, payment platforms, and financial services providers. Without a data-backed SEO strategy, even the most innovative fintech brands can struggle to get noticed in organic search.

  • Lower Customer Acquisition Costs & High ROI

    Paid ads (PPC) can be expensive in the financial sector due to high competition for target keywords. SEO provides a cost-effective alternative, bringing in organic traffic that reduces long-term customer acquisition costs while delivering sustainable, high-ROI growth.

  • Building Trust & Authority (YMYL & E-E-A-T)

    Google categorises fintech businesses under Your Money, Your Life (YMYL)—meaning only the most authoritative, trustworthy websites rank well. Our fintech SEO services ensure your website meets Google’s strict E-E-A-T (Experience, Expertise, Authority, Trustworthiness) guidelines, helping you build credibility in a highly regulated industry.

  • Global & Local SEO for Fintech Expansion

    Whether your business operates locally or internationally, a fintech SEO strategy needs to target the right audience in the right markets. We optimize fintech websites for: Global Expansion & International SEO Services – Helping fintech SaaS platforms, neobanks, and investment firms reach international audiences with tailored multi-market strategies. Local SEO – Targeting region-specific keywords to improve rankings for location-based financial services (e.g., "business loans in London").

  • SEO = High-Intent, Ready-to-Convert Customers

    Unlike social media or display advertising, SEO attracts users actively searching for financial solutions. Ranking for terms like "best fintech app for startups" or "low-interest business loans" means you’re targeting potential customers at the perfect moment in their decision-making process.

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Increase Leads & Decrease Acquisition Costs

Our financial SEO services are designed to help you attract high-intent customers, build long-term credibility, and scale efficiently in a competitive market. Whether you're looking to expand locally or internationally, our tailored SEO strategies ensure maximum ROI. Get a free SEO audit & consultation today and discover how we can fuel your growth.

Request a Free SEO Audit

What Makes Our Fintech SEO Agency the Right Partner?

At Climb & Conquer, we understand that SEO for fintech companies requires more than just basic optimisations—it demands a strategic, compliance-driven, and ROI-focused approach. Our deep industry expertise allows us to navigate YMYL (Your Money, Your Life) guidelines, ensuring that your website meets Google’s strict standards for credibility, trustworthiness, and authority.

Unlike generic SEO strategies, our fintech SEO services are tailored to your unique business model, whether you’re a payment provider, lending platform, investment firm, or blockchain startup. We craft custom SEO roadmaps designed to not only improve rankings but also increase customer acquisition while keeping acquisition costs low.

Climb & Conquer Leadership Team

Some case studies

We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.

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MotorEasy

MotorEasy

MotorEasy is an industry leader when it comes to Car Warranty and Gap Insurance – they have over 1m members and operate in quite a competitive industry, insurance. Climb & Conquer were originally brought in to handle the companies SEO efforts but shortly into the campaign due to the campaign success, we were able to […]

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Shane Parkins

Shane Parkins

Which case study should we start with? Well our very own site of course. We know how to grow a business using SEO because we’ve done it with the very company you are looking at; 90% of our growth came from SEO. The website started out as a very small shop front for our original […]

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Proud to wear these badges

Northern Digital Awards Winner
Prolific North Independent Agencies to watch award
Climb & Conquer has secured Living Wage Accreditation - November 2024
Carma Partnership

Our Proven SEO Strategy for Fintech Businesses

A robust SEO strategy goes beyond just ranking higher on Google—it’s about establishing trust, capturing high-intent leads, and driving long-term growth in the highly competitive fintech sector.

Technical SEO Building a Strong Foundation

Before focusing on rankings, we ensure your website’s technical framework is optimised to meet Google’s best practices and enhance user experience. This includes:

  • Fixing crawlability & indexing issues to ensure search engines can efficiently find and rank your most valuable pages.
  • Enhancing site speed & mobile-friendliness, ensuring fast load times and a seamless experience across devices—critical for fintech SaaS platforms and mobile banking solutions.
  • Implementing schema markup & structured data to improve search visibility and display rich results for financial services.

A solid technical SEO foundation ensures that your site is built for scalability, allowing fintech brands to compete on a national and international level.

Google mobile first indexing

Commercial-Intent Keyword Research & Strategy

Successful fintech SEO campaigns begin with a data-driven keyword strategy that connects your services with users searching for financial solutions. We conduct:

  • Comprehensive keyword research to identify high-value, low-competition terms that drive traffic and conversions.
  • Competitor keyword gap analysis, pinpointing opportunities where your competitors rank—but you don’t—allowing us to craft SEO strategies that outrank major players in fintech.
  • Intent-driven keyword mapping, ensuring your pages target transactional queries (e.g., “best business bank accounts for startups”), informational queries (e.g., “how does blockchain lending work?”), and commercial queries (e.g., “compare digital banking solutions”).
  • Long-tail keyword strategies, targeting niche audiences searching for specialist fintech services such as crypto exchanges, decentralised finance (DeFi), or B2B payment processing platforms.
Google’s Performance Max Updates for 2025 - Climb & Conquer

Conversion-Focused On-Page SEO

Getting traffic is one thing—converting it into customers is where we excel. Our on-page SEO services focus on:

  • Optimising service pages & landing pages with persuasive, benefit-driven copy that clearly communicates why users should choose your fintech solution.
  • Creating an intuitive site structure, ensuring clear navigation, logical user journeys, and easy access to essential pages.
  • Enhancing internal linking strategies, passing SEO value to high-priority fintech service pages to strengthen their ranking potential.
  • Improving metadata & heading structures to ensure search engines understand your offerings while increasing organic click-through rates (CTR).

By integrating SEO for financial websites with conversion optimisation strategies, we help fintech companies turn organic traffic into long-term paying customers.

SEO Content Writing & Authority Building

Great content is necessary to build trust, credibility, and educate your audience while aligning with Google’s E-E-A-T standards. Our SEO content writing services focus on:

  • Creating YMYL-compliant content, ensuring your site meets Google’s high standards for financial credibility and accuracy.
  • Developing in-depth guides, positioning your brand as a fintech thought leader.
  • Building topic clusters to establish topical authority, helping your site rank for broad financial search terms and their related long-tail queries.
  • Utilising data-driven storytelling, providing valuable insights that engage readers, encourage backlinks, and boost organic search rankings for fintech businesses.

By investing in SEO content marketing, you don’t just increase search visibility—you become an industry authority, attracting both users and backlinks from high-authority financial sites.

Google’s Performance Max Updates for 2025 - Climb & Conquer

Off-Page SEO & Trust Signals

Earning trust is essential for fintech businesses. Our off-page SEO services ensure your site gains credibility by:

  • Earning high-quality backlinks from reputable financial publications, fintech blogs, and authority websites.
  • Boosting brand mentions & PR visibility, increasing organic search value through strategic digital PR and link-building efforts.
  • Leveraging AI-powered competitor analysis, uncovering the best backlink opportunities that help strengthen your site’s domain authority.

Unlike outdated and un-natural link-building strategies, our off-page SEO approach ensures your brand gains natural, authoritative backlinks that support long-term growth.

Remote Hiring at Climb & Conquer - How we Recruit

Local SEO for Fintech Businesses

For fintech businesses serving local markets or niche financial services, local SEO optimisation is key. Our local SEO services include:

  • Google Business Profile optimisation, ensuring you appear in local financial service searches and Google’s Map Pack results.
  • Creating hyper-targeted location pages, allowing fintech providers to rank in specific geographic markets (e.g., “business bank accounts in London”).
  • Managing local citations & NAP consistency, improving search rankings for fintech companies targeting regional clients or high-net-worth individuals.

By implementing local SEO strategies for fintech businesses, we help brands increase visibility within specific financial markets and drive geo-targeted organic leads.

SEO Website Migration Services

If you’re rebranding, upgrading your fintech platform, or moving to a new domain, our SEO migration services ensure:

  • A seamless transition, preventing loss of rankings and organic traffic.
  • Strategic URL redirections, maintaining SEO equity while improving site structure.
  • Comprehensive technical audits, ensuring that every page remains indexed and optimised for Google’s best practices.

A poorly executed migration can erase years of SEO progress—with our expert SEO migration service, we ensure your transition is smooth, strategic, and growth-driven.

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Free SEO Audit & Strategy Development for Fintech Brands

Every successful SEO strategy begins with understanding your website’s strengths, weaknesses, and opportunities. That’s why we offer a free fintech SEO audit, providing you with a clear roadmap for growth.

We analyse technical SEO performance, keyword opportunities, competitor landscapes, and conversion pathways to ensure your site is optimised for long-term success. Whether your fintech company is looking to improve search rankings, increase organic traffic, or generate more high-value leads, our free SEO audit will highlight the key areas for improvement.

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Your Fintech SEO FAQs Answered

SEO is a long-term investment, and results typically begin to show within three to six months. However, the timeline can vary based on your site’s current authority, competition levels, and the scope of the campaign. We focus on securing quick wins while building a sustainable SEO foundation that delivers consistent growth over time.

Fintech SEO falls under Google’s YMYL (Your Money, Your Life) category, meaning ranking in search results requires a higher level of trust, authority, and credibility. Financial brands must demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) through high-quality content, authoritative backlinks, and strong technical SEO foundations.

Yes! Whether you’re a fintech startup targeting a specific city or a national brand with local offices, we implement local SEO strategies to ensure your business ranks in relevant local searches. This includes Google My Business optimisation, location-based keyword targeting, and local content development.

Absolutely. Many fintech brands expand globally and need an SEO strategy that supports multi-language content, geo-targeting, and country-specific search engine optimisation. Our international SEO services help fintech companies expand into new markets while maintaining strong organic visibility.

The best way to start is with a free SEO audit and strategy consultation. We’ll assess your site, identify opportunities, and provide a custom roadmap to increase your organic visibility, drive traffic, and generate high-quality leads.