
Insurance SEO Services
High-Performance SEO for Insurance Brokers & Companies
In the highly competitive insurance industry, standing out online is no small feat. With countless companies competing for attention, a strong and strategic SEO approach is essential to ensure your business is not only visible but also trusted by potential clients. That’s where Climb & Conquer’s insurance SEO services come in.
Expert Insurance SEO Agency
Our team specialises in SEO tailored specifically to the insurance sector, helping brokers, agencies, and companies increase their online visibility, generate high-quality leads, and grow their business. We understand the unique challenges of this industry, including Google’s strict scrutiny under its Your Money, Your Life (YMYL) guidelines, which prioritise expertise, trustworthiness, and authority in content.
With proven results, including our work with industry leaders within automotive insurance – MotorEasy – we combine a meticulous approach with innovative strategies to deliver measurable results without overextending your marketing budget.

Why Insurance Companies Need SEO
The insurance industry is one of the most competitive landscapes online, with countless businesses striving to capture the attention of potential clients. SEO is no longer optional—it’s essential for improving visibility, establishing trust, and staying ahead in this highly saturated market.
Here’s why SEO for insurance brokers/companies is crucial:
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Improved Online Visibility
The majority of potential clients begin their journey with a search engine. A strong SEO strategy ensures your insurance business appears at the top of search results, attracting more qualified leads.
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Building Trust in a YMYL Industry
Google’s Your Money, Your Life (YMYL) guidelines mean that insurance companies must demonstrate expertise, authority, and trustworthiness in their content to rank well. Our strategies help your site meet and exceed these stringent requirements.
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Increased Organic Traffic and Leads
By focusing on high-intent keywords, we drive organic traffic that converts, ensuring your investment directly supports your bottom line.
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Standing Out Locally
Many insurance searches are location-specific, such as “insurance brokers near me.” Local SEO ensures your business ranks in local search packs, attracting clients within your area.
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Cost-Effective Marketing
Unlike paid advertising, SEO offers long-term value. By building a strong organic presence, you can reduce reliance on PPC campaigns and achieve sustainable growth.
What is YMYL (Your Money, Your Life) & Why It Matters for Insurance SEO?
In industries like insurance, Google holds websites to the highest standards of content quality, trustworthiness, and authority. This is because insurance falls under the Your Money, Your Life (YMYL) category, which includes topics that can significantly impact a person’s financial well-being, safety, or happiness.
Why Is YMYL Important?
Google’s YMYL guidelines are designed to protect users from unreliable or misleading information. This means that insurance companies must go the extra mile to ensure their websites meet Google’s strict criteria for:
- Expertise: Demonstrating a deep understanding of insurance products and services.
- Authority: Backing up claims with credible sources, links, and professional credentials.
- Trustworthiness: Creating content that users can rely on, supported by accurate information, secure websites, and transparency about your business.

How Climb & Conquer Addresses YMYL for Insurance SEO
We take a meticulous approach to ensure your website adheres to YMYL guidelines, giving your business the best chance to rank highly on Google:
- Authoritative Content Creation: Our team produces SEO optimised content that is accurate, informative, and designed to establish your site as a trusted resource in the insurance industry.
- E-E-A-T Implementation: We build trust by enhancing your website’s Experience, Expertise, Authority, and Trustworthiness, the cornerstone of Google’s ranking algorithm for YMYL pages.
- Clear Signals of Professionalism: This includes transparent contact details, secure site architecture, and a well-designed user experience.

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What Makes Climb & Conquer the Go-To Insurance SEO Agency?
At Climb & Conquer, we understand the unique challenges of SEO in the insurance industry. From navigating strict YMYL guidelines to thriving in a highly competitive digital landscape, our tailored strategies are designed to deliver exceptional results. Here’s why we’re the right partner for your insurance SEO needs:
Transparency and Results-Focused Approach
Transparency is at the core of everything we do. From the outset, we provide a clear roadmap of the strategies we’ll implement and how they align with your business goals. Our detailed reporting goes beyond basic metrics, giving you insight into how our SEO efforts impact key performance indicators like traffic, keyword rankings, and revenue. You’ll have full access to your campaign’s progress, including detailed project dashboards that showcase everything we’re working on in real-time. With Climb & Conquer, you’ll never be left wondering what’s happening behind the scenes.

Attention to Detail
In the insurance industry, details matter—and so does your SEO. With over 5,000 ranking factors influencing your position on search engines, missing small yet critical components can break your rankings. That’s why our team performs a thorough analysis of every aspect of your website, from technical SEO and site structure to on-page optimisation and user experience. Our meticulous attention to detail ensures that nothing is overlooked, giving your business the edge it needs to outperform competitors consistently.

Bespoke Strategies Tailored to You
Every insurance business is different, which is why we don’t believe in one-size-fits-all solutions. Instead, we take the time to understand your unique goals, target audience, and challenges. Whether you’re a local broker focused on regional leads or a national agency aiming to capture a larger market share, we craft a custom SEO strategy to suit your needs. From high-value keyword research to tailored content creation, our plans are built to deliver maximum ROI and sustainable growth over the long term.

Proven Success in the Insurance Industry
Our track record in the insurance sector speaks volumes about our expertise and commitment to excellence. For example, our partnership with MotorEasy resulted in significant growth in organic traffic, improved keyword rankings, and increased leads. By tailoring strategies to the unique demands of the insurance industry, we’ve helped businesses like yours achieve measurable success. Whether it’s overcoming YMYL challenges or capturing highly competitive local and national markets, we have the experience and expertise to help you thrive.


With Climb & Conquer, you’re investing in more than just SEO—you’re investing in a results-driven partnership. Let us take your insurance business to new heights by transforming your online visibility and driving sustainable growth.
Let's Have a ChatWhat Exactly Do Our Insurance SEO Services Include?
Our SEO services are tailored to meet the unique demands of the insurance industry. Here’s what we offer:
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Technical SEO
We conduct detailed audits to resolve technical issues like site speed, crawl efficiency, and indexing errors, ensuring your site is fully optimised for search engines.
Technical SEO -
Keyword Research and Strategy
We target high-intent insurance keywords and develop a strategy that aligns with user intent, helping your content rank and convert effectively.
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SEO Friendly Content
We create YMYL-compliant content that establishes authority and builds trust with your audience, including blog posts, guides, and service pages.
SEO Content Writing -
Local SEO
We optimise your Google My Business profile, create location-specific pages, and target local keywords to capture nearby clients and improve visibility.
Local SEO -
On-Page SEO
From metadata to internal linking structure, we optimise on-page elements to enhance your site’s performance for both users and search engines.
On-Page SEO -
Off-Page SEO
We build high-quality backlinks through link-bait content and partnerships with reputable partners, boosting your authority and rankings.
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Conversion Rate Optimisation (CRO)
We analyse user behaviour to optimise the customer journey, turning visitors into leads by improving site engagement and usability.
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Integration with PPC
You can opt to combine SEO and Google Ads - whilst SEO focuses on long-term growth, ads delivers immediate visibility. This combination leads to the highest ROIs as you dominate both paid and organic search results.
Google Ads -
Google Reputation Management
We manage your online reputation by optimising reviews, branded search results, and trust signals to enhance credibility with clients.
Insurance SEO Success Story
One of our most notable successes in the insurance sector is our work with MotorEasy, a leader in automotive insurance/warranty. MotorEasy operates in a highly competitive market where organic visibility is critical to attracting potential clients. They needed a strategy to improve rankings for competitive keywords, increase organic traffic, and drive meaningful leads.
The results of our campaign?
Our campaign delivered impressive results, including:
- Over 70% increase in non-branded traffic
- 100 of the 140 keywords targeted are in the top 3 positions (not being in the top 10 before working with them).
- Higher engagement and conversion rates, translate to more leads and revenue.


Free Insurance SEO Audit and Strategy Development
At Climb & Conquer, we believe every successful SEO campaign starts with a deep understanding of your website’s current performance and potential. That’s why we offer a free insurance SEO audit to kick off your journey.
Unlike quick, automated software reports, our audits are manually conducted by experienced SEO professionals. This ensures we uncover opportunities and challenges that generic tools often miss. Here’s what you can expect from our free audit:
1) Technical SEO Review: A thorough evaluation of site speed, crawlability, indexing, and mobile optimisation.
2) Keyword and Competitor Analysis: Insights into high-value keywords and a competitive landscape overview to identify gaps and opportunities.
3) Content and UX Evaluation: A detailed review of your site’s content quality, relevance, and user experience, aligned with Google’s YMYL standards.
Following the audit, we’ll provide you with a concise, actionable report outlining the findings and offering a roadmap for success. This early insight showcases the depth of our expertise and gives you a clear vision of the opportunities ahead.
Take the first step towards improving your online visibility with a free SEO audit tailored to the unique needs of your insurance business. Contact us today to get started!
Free SEO Audit & Strategy DevelopmentYour Insurance SEO FAQs Answered
Here are answers to some of the most common questions we receive about our insurance SEO services:
The insurance industry is highly competitive, and most customers start their search online. SEO ensures your business ranks higher in search results, builds trust with potential clients, and generates consistent, high-quality leads.
SEO is a long-term investment, and results typically start appearing within 3-6 months. However, the timeline may vary based on the current state of your website, competition, and campaign scope.
Absolutely, SEO provides a cost-effective way to generate consistent leads, reducing the need for expensive advertising. In fact, 90% of our business is generated through SEO.
Our bespoke strategies, transparency, and focus on results set us apart. We create tailored campaigns that align with your goals, provide detailed reporting tied to revenue impact, and have a proven track record of success in the insurance sector.
Contact us today to request a free insurance SEO audit. Our expert team will assess your site, identify opportunities, and provide a clear roadmap to improve your online visibility.

Let’s Talk About Increasing Your Revenue
If you have more questions or are ready to take your insurance business to the next level, get in touch with us today!