Exciting news coming from Climb & Conquer HQ, as the progressive British fashion brand, Mallet London, has selected us to lead its digital marketing efforts as part of ambitious growth objectives.
Established in 2015, Mallet London has swiftly become one of the UK’s most exciting brands for premium footwear and fashion.
Initially starting as a men’s footwear brand, Mallet has since expanded into women’s and kids’ footwear and launched a premium clothing line for men in 2019. Today, Mallet London has a global following of footwear fans and trades across the UK, US and throughout Europe.
The partnership with Climb and Conquer will enhance Mallet London’s online visibility through advanced SEO approaches, PPC campaigns and email marketing through Klaviyo, supporting their commercial objectives and boosting the brand’s overall online presence. By leaning on Climb and Conquer’s expertise, Mallet London aims to increase organic traffic, optimise ad spending, and strengthen its position in the premium fashion market.
Shane Parkins, Managing Director and Founder of Climb and Conquer stated:
“We are excited to work with Mallet London, a brand that exemplifies innovation and style in the UK and beyond, with some ambitious goals myself and the team can get our teeth stuck into. Campaign performance has already surpassed quarterly targets and we’re only just getting started, so I’m looking forward to showing the Mallet London team what we as an agency are capable of.”
Ryan King, E-commerce Director at Mallet London added:
“Myself and the Mallet London team are excited by the prospect of fully reaching the potential of our efforts in SEO, PPC and Email, to build our reach and revenue even further.
“Shane and the team showed genuine interest and understanding of our commercial goals and presented a strategic path ahead that is already delivering results. We’ve just had our best promotional period ever, with their help, so it’s a hugely encouraging start, with organic revenue doubled versus last year and a 300% leap in revenue from email. We’re looking forward to continuing to work with the Climb & Conquer team.”
As we’ve shared in our kick-off case study detailing the initial results with Mallet London, it’s been all systems go from Day 1, achieving:
- 300% uplift in Non-branded ROAS.
- 130% up on organic revenue vs. the previous year.
- 96% increase in organic clicks for non-branded traffic.
- Taking the business from ranking only for branded terms into first page positions for over 80 non-branded keywords, driving sales through terms like “Mens Designer Trainers”, “Mens Designer Sliders” and “Women’s Designer Trainers”. We’re still at the cusp of this account (under 3 months) and we have gone from positions 200+ to <20 in such a short period.
- Reduced their marketing spend and hit commercial goals within the business – creating serious profitability growth within search.
- Continue to be a strategic partner for the business with a fully comprehensive search retainer.
Stay tuned for more news on recent client wins and results, both of which we’ll be sharing here on the blog and our LinkedIn page. If you’re reading this thinking “We need a bit of that kind of performance”, we’d love to hear from you. Contact us today to learn more about how we can support your success.
