2021
Founded as a freelance SEO business under ShaneParkins.co.uk, achieving the #1 ranking for “SEO freelancer” and more than 40 additional search terms.
Performance-Driven. People-Focused.
What you should know about us first.
Trusted by fast-growing brands. Respected by marketing teams and industry peers.
How we built C&C differently
Our people deliver
& they stick around
We keep brilliant people and give them the room to do great work.
No churn.
No starting again.
We own the outcomes
Putting clients first
We do the work that needs doing, not just the work that gets noticed.
Hard work & expertise.
Positive outcomes.
We understand business
Commercials are key
Everyone on your account understands strategy, margin and growth.
Smart decisions.
Work that holds up in the boardroom.
The people behind the results & awards
We’re a team of specialists who care deeply about the brands we support. No complex layers, no pass-offs, no revolving door of faces. Just talented people who take ownership, think commercially and stay close to the work.
If you want to put names to the people building your growth, you’re in the right place.
Our
Mission
To build an environment where our people care deeply about outcomes and are empowered to deliver exceptional performance for every client we support.
We hire talent from across the UK, invest in continuous expert-led development and remove barriers like rigid contracts so our focus stays on results, not processes.
It’s the small things that compound — the attention to detail, the ownership, the commitment to doing work properly. Those micro-advantages are where we win, and where our clients feel the difference.
OUR STORY:
2022
Business growth led to the first hire, with Victor joining as an SEO Executive. He has since progressed to become Head of SEO.
2023
Moved into the first physical office space, establishing our first HQ while continuing to operate as a remote-first agency.
Joined the Entrepreneur’s Forum and the North East Chamber of Commerce.
Transitioned from freelance consultancy to a fully fledged agency model, adding talented people to the team, including Steph, Chloe, Oliver and more.
2024
– Rebranded to Climb & Conquer, cementing our status as an ambitious, growth-driven agency.
– Team expanded to 15, managing more than 40 clients.
– Cameron Keegan-Wood joined as Head of Growth to strengthen our sales and outbound strategy.
– Named one of Prolific North’s Independent Agencies to Watch in their annual list.
– Secured the global SEO and Paid Marketing contract for Mallet London.
– Became headline sponsor of TEDxTeessideWomen, a female-centric TEDx conference held in Teesside.
2025
– Won Best New Agency at the Northern Digital Awards.
– Secured Select Model Management as a global delivery client.
– Welcomed Alex Jennings as UX and CRO Manager.
– Chris joined as Head of PPC, working alongside Pip Collins as Key Account Manager and Josh Baker on key accounts and Klaviyo delivery.
– Sponsored Thinking Digital Newcastle as a key partner.
– Partnered with 4Louis as our charity of the year.
– Achieved 100% annual growth for the third consecutive year and expanded to a 20-strong team.
Secured a new office with double the square footage to support continued growth, with plans to add a further 15 team members within six months.
What we stand for
ETHICAL
We act with integrity whether anyone is watching or not. No token gestures or polished statements, just authentic responsibility and doing what’s right, always.
TRANSPARENT
We keep things clear and honest, always. No hidden motives, no agency games. We protect our culture and call things out early, before they turn toxic.
DISRUPTIVE
We question everything worth questioning. If there’s a smarter, faster or better path to growth, we take it – with intent, not ego.
ADAPTIVE
New levels bring new challenges. We move fast, think flexibly and adapt to whatever the market throws our way.
RESOURCEFUL
Our greatest asset is the capability and initiative of our team. We find answers, adapt quickly and make things happen.
Benefits and Perks
ACKNOWLEDGED BY THE BEST OF THE BEST:
More traffic. More leads. More revenue. Get in touch
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- We believe in results, not restrictions – all our services operate on flexible monthly contracts.
- Track progress with real-time dashboards and reports tied directly to business revenue.
- We’re experts at what we do with a passion for growing businesses.
If you’re unhappy about the results of your performance, let’s have a non-sales chat about how we could help.
We’d love the chance to hear more about your business.