Shopify SEO involves specific strategies and techniques tailored to optimise Shopify-based online stores for search engines. While the core principles of Shopify SEO align with general SEO practices, such as improving site speed, enhancing user experience, and optimising content for relevant keywords, Shopify SEO also addresses unique challenges posed by the Shopify platform.
One of the main differences is how Shopify handles certain technical SEO aspects. For example, Shopify has built-in features that can sometimes limit the customisation of URL structures – a key ranking factor. Unlike other platforms that might offer more flexibility in URL customisation, Shopify stores often need specialised tactics to overcome these built-in limitations.
Additionally, Shopify themes and settings can create duplicate content issues, especially regarding product variants. This requires specific interventions, like setting correct canonical tags and ensuring that only the primary product pages are indexed by search engines.
Thus, while Shopify SEO encompasses all standard SEO best practices, it also requires a detailed understanding of the Shopify platform to effectively navigate and leverage its specific features and limitations for maximum SEO performance. Our expertise in Shopify SEO at Climb & Conquer involves using this specialised knowledge to drive increased traffic and sales.