Ecommerce SEO services

An eCommerce SEO agency that delivers sales

Working with us on your eCommerce SEO may not be what your used to - we deliver results, are fully transparent and lead campaigns with our in-house industry experts. We've won several awards and work with some of the UK's leading brands.

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Our SEO services for eCommerce

We’re the eCommerce SEO agency you may not have dealt with before; we’re transparent, effective and we genuinely care about the commercial impact we have on your business. This isn’t common within the SEO industry; what action do we take to back these claims up?

No duration contracts, our eCommerce SEO clients are retained based on results only.
We’ve won several industry awards for our work and results we’ve generated
We have grown our agency over 100% each year using SEO

Our SEO experts have a vast range of experience working with clients and budgets of all stages, what we can really do for your business can only be appreciated once we start talking.

Data-driven strategies with proven results

We don’t believe in guesswork. Our eCommerce SEO strategies are rooted in data – extensive market research, competitive analysis and insights from AI-powered tools ensure no opportunity is missed. Every decision is grounded in facts, empowering your e-commerce store to consistently outperform competitors in search rankings.

But we don’t stop there. Our team of eCommerce SEO specialists is committed to constant innovation, staying ahead of industry trends and search algorithm updates to push our clients’ results higher and higher. This dedication to excellence recently earned us the Northern Digital Marketing Award for “New Agency to Watch”, showcasing our expertise and commitment to delivering measurable success.

Sales focused PLP and PDP optimisation

Getting traffic through SEO is only half the battle; converting that traffic into sales is where the magic happens. We optimise Product Listing Pages (PLPs) and Product Detail Pages (PDPs) with a sales-focused approach.

Our strategies focus on highlighting benefits over features, ensuring your pages resonate with your audience’s needs and desires. We craft engaging headlines, persuasive copy and compelling calls to action that speak directly to potential buyers. By emphasising what your products can do for them, rather than just listing specifications, we create an emotional connection that drives purchasing decisions.

Expertise across all eCommerce platforms

Whether you’re running your store on Shopify, Magento, WooCommerce, or a custom-built platform, our team’s extensive experience as a leading SEO agency for ecommerce ensures your site is optimised for maximum performance.

With deep platform-specific expertise, we understand the unique opportunities and challenges each ecommerce setup presents. From fine-tuning technical SEO and site speed to crafting tailored strategies that align with platform capabilities, we help you unlock the full potential of your eCommerce site, driving both traffic and sales.

We’re also experts in other areas of eCom, such as Google Shopping Management (free & paid).

Combining AI Innovation and SEO expertise

We incorporate AI tools to streamline and supercharge our ecommerce SEO services, enabling us to focus on what truly matters – driving results for your business. By automating tedious but essential tasks such as metadata creation, bulk keyword classification and data processing, AI allows our team to dedicate more time to strategy, creativity and impactful execution.

The outcome? A smarter, more efficient approach to SEO that boosts organic traffic, enhances user experience and increases conversions, all while ensuring you get the best possible ROI. With Climb & Conquer, you benefit from the perfect blend of cutting-edge technology and human expertise, giving your ecommerce business the competitive edge it needs to thrive.

Anna, Chris, Josh and Pip @ Climb & Conquer

Transparent reporting and measurable results

We provide detailed reporting that shows exactly how our eCommerce SEO services are performing and the tangible impact they’re having on your business. Our reports go beyond surface-level fluffy metrics, tying key performance indicators like organic traffic, keyword rankings and revenue directly to our efforts.

You’ll also gain access to a live project dashboard, where you can track progress in real time. From ongoing tasks to upcoming deliverables, you’ll always know what we’re working on and why. This approach ensures that every step we take aligns with your business goals and delivers measurable value.

eCom Brands We've Worked With

CTS UK
Led by:
105 %
Increase in visibility + revenue within 3 months of working with Climb & Conquer

Read case study
Willow & Hall
Led by:
114 %
Increase in non-branded clicks for flagship keywords.

Read case study
Mallet London
Led by:
300 %
Increase in non-branded ROAS year over year - driving incredible new customer recruitment too.

Read case study

Ready to be our next eCommerce SEO success story?

Every successful SEO campaign starts with understanding your website’s strengths, weaknesses and opportunities. That’s why we offer a free ecommerce SEO audit & strategy development - a comprehensive analysis designed to uncover your site's full potential.

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How will SEO help my eCommerce business?

Our eCommerce SEO services help your online store succeed in a competitive digital landscape by focusing on three critical elements: driving qualified traffic, optimising user experience and increasing conversions.

Driving Qualified Leads

We focus on driving traffic that matters – users who are genuinely interested in your products and are ready to take action. Our keyword research goes beyond identifying high-traffic terms; we target keywords with high intent that align with your audience’s needs and behaviours.

Whether it’s optimising for niche search queries or broad, high-volume terms, our strategies ensure your site ranks for searches that convert. By targeting the right users, we help your eCommerce website generate consistent, qualified traffic that directly impacts your bottom line.

Optimising User Experience (UX)

A seamless user experience is at the heart of successful eCommerce SEO. A user-friendly website not only helps you rank higher on search engines but also keeps visitors engaged, encouraging them to explore and purchase. We optimise every element of your site, from navigation to filter layout, ensuring that customers can find what they need effortlessly.

Improved UX doesn’t just benefit your customers – it also generates better user signals, such as longer dwell times and lower bounce rates. These are Google’s largest ranking factors, meaning that improved user experience not only enhances conversions but also boosts your site’s rankings further. With better UX, your site becomes a destination shoppers trust and enjoy returning to, creating a virtuous cycle of increased traffic and higher sales.

Increasing Conversions

Attracting visitors is just the beginning – turning them into paying customers is the ultimate goal. We take a conversion-first approach to every aspect of your ecommerce SEO strategy. By optimising product pages, improving calls to action and crafting persuasive, value-driven content, we enhance your ability to convert visitors into buyers.

Our CRO (Conversion Rate Optimisation) techniques are backed by extensive data and are tailored to your audience’s behaviour, ensuring you capture as many sales as possible from the organic traffic that our e-commerce SEO services help you generate.

Your FAQs answered by eCom SEO Experts

We’ve compiled answers to some of the most common questions about our e-commerce SEO services.

Ecommerce SEO is all about making your online store easier for people to find when they search on Google or other search engines. Think of it like setting up a shop on the busiest street in town instead of a back alley.

It involves improving things like your product pages, collections and the overall structure of your website so that search engines understand what your store is about and show it to the right people. The goal? Attract shoppers who are ready to buy and help your business grow.

By doing this, ecommerce SEO helps bring more people to your website – and not just any people, but those who are most likely to become your customers.

What exactly do our eCommerce SEO services Include?

Technical SEO

We start by addressing foundational technical issues, such as resolving crawl inefficiencies and fixing indexing errors. This ensures your ecommerce site is not only search-engine-friendly but also ready for scalable growth.

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Keyword research & strategy

Through in-depth keyword analysis, we identify high-intent terms that align with your target audience’s search behaviour. Our strategies ensure your product and category pages rank for queries that drive traffic and conversions.

Content optimisation (PLPs & PDPs)

We optimise PLPs and PDPs to cater to all types of users - those who skim, those who browse visuals and those who read every detail. By emphasising unique selling points, trust signals and clear CTAs, we drive both engagement and sales.

SEO content marketing

We create engaging, conversion-focused content that aligns with your brand and speaks to your audience’s needs. From blog posts to guides, our content strategy builds authority and attracts valuable traffic to your store.

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On-page SEO

Our team fine-tunes every element on your site, from meta titles and descriptions to internal linking and schema markup. This enhances your site’s visibility and user experience.

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Off-page SEO

We build a natural backlink profile through high-quality link-bait content and partnerships with authoritative sites, increasing your site’s domain authority and rankings.

Conversion rate optimisation (CRO)

Traffic is just the beginning. We optimise user journeys to turn visitors into customers by analysing behaviour patterns and enhancing site usability.

Fully managed SEO campaigns

From strategy development to implementation, we handle every aspect of your SEO campaign. This means you can focus on running your business while we focus on delivering results, with as much or as little input from you as you prefer.

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Site migrations

Planning a redesign, platform change, or domain migration? Our SEO experts manage the entire process to ensure a seamless transition, preserving your search rankings and minimising disruptions to your traffic.

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