Published on 16, May 2024

Meet our Performance Director, Shane Parkins

After working in search for over 14 years, Shane currently heads up our full agency performance in both SEO and PPC. After managing multi-million pound campaigns, he’s tasked with maximising the returns for all of our clients, supporting Victor Stastic, our SEO Performance Manager and Blanaid May, our PPC Performance Manager. What is your favourite […]

After working in search for over 14 years, Shane currently heads up our full agency performance in both SEO and PPC. After managing multi-million pound campaigns, he’s tasked with maximising the returns for all of our clients, supporting Victor Stastic, our SEO Performance Manager and Blanaid May, our PPC Performance Manager.

What is your favourite part of SEO?

Getting an email from a client to say how much business has improved since their rankings have gone up, or logging into search console and knowing the recent spike is going to do wonders for a client. Getting a real buzz of results; not just impressions and clicks but the types of growth our clients can recruit, grow and invest in.

What is your LEAST favourite part of SEO? We’ve all got one!

I absolutely hate writing content, I’m also quite terrible at it – put me in the technical side of SEO or technical side to Ads and I’m a happy man!

What is your favourite thing about working remotely?

I can take 3 steps and I’m in the garden, especially when the sun is shining. No commuting, no traffic, I can jump out of bed and be at work in 10 minutes, seeing more of my family is wonderful too. Really fortunate to be fully remote.

If you could work with any client in the world, who would it be and why?

Moss Bros – I used to really rate their site, stores and ranges but think they have fallen off a bit on the SEO front, would love to bring them back.

If Climb & Conquer had a physical office, who do you think would be talking to everyone the most? 

Oh, this would be a coin toss between Victor and Ellen!

What’s a weird fact about you that not many people know?

I’m allergic to rabbits, not in a lethal way, just I’ve always come off blotchy when I come into contact with them.

What food do you think is overrated and overhyped?

I may not recover from this, but it’s the parmo.

If you could have one superpower what would it be?

Fly – could pop overseas on my break, class.

What does your ideal day look like?

A day of meetings delivering wonderful news to clients on how much we’ve changed their business for the better, hearing how great the agency culture is and that all staff are enjoying working here and then some precious family time in the sunshine!

Shane Parkins
Shane Parkins

From the blog

We're an agency that takes action, but sometimes we like to do the talking as well. Here you'll find some team intros, updates about the company or some industry news we think is worthy to shout about.

View All Posts
Blanaid May

Meet our PPC Performance Manager, Blanaid May

Blanaid joined the company as our very first Trainee PPC Executive and rapidly progressed through the ranks into our PPC Performance Manager. Starting from learning the ropes herself, Blanaid now manages a team of 2 trainees and looks after almost £500,000/mo in media spend. Blanaid’s team have created some absolutely wonderful results for clients and […]

Read Post
Victor Stasiak

Meet our SEO Performance Manager, Victor Stasiak

People make the biggest difference in our industry, despite what you may hear about ChatGPT! We’ve started a new breakaway blog theme of introducing members of the team in a more involved format, a fun Q&A styled post. Victor joined the company a couple of years ago when we were operating solely under a freelance […]

Read Post