Shane Parkins

Founder & Managing Director, Climb & Conquer

14+ years in performance marketing. Founder of Teesside’s award-winning SEO and paid media agency. Focused on results that connect to revenue, not vanity metrics.

Credentials

• Role: Founder & Managing Director
• Agency: Climb & Conquer Ltd, Thornaby, Teesside
• Founded: 2021
• Specialisms: SEO, Google Ads, Meta Ads, Klaviyo, GEO / AI search visibility
• Experience: 14+ years in performance marketing
• Awards: Best New Agency – Northern Digital Awards 2025; Small Business of the Year finalist – Tees Business Awards 2026

From freelancer to agency founder

Climb & Conquer didn’t start as an agency. It started with two years of freelancing – managing SEO and Google Ads accounts solo, responsible for every result, every invoice and every difficult conversation. There was no safety net. That period shaped how the agency was built and how it still operates today.

When I began freelancing under ShaneParkins.co.uk, ranking number one for “SEO freelancer” and generating the vast majority of new business through organic search, I wasn’t planning to build an agency. I wanted autonomy and I wanted to prove results were possible without sales noise or management layers.

As demand grew, a ceiling appeared. I could stay comfortable or build something bigger. I chose to build.

Climb & Conquer launched in 2021. Since then the team has grown to 20+ people, managing campaigns across SEO, Google Ads, Meta Ads and Klaviyo for clients across the UK and internationally.

How the agency works

From day one I was clear on what I didn’t want: a sales-heavy model chasing volume, account managers sitting between strategy and execution, or specialists spread too thin across too many accounts.

Instead the agency is built around senior specialists who work directly with clients. Fewer accounts per person. Deeper understanding. Real accountability. Clients stay because performance continues, not because a contract says they have to – 90%+ retention backs that up.

Putting down roots in Teesside

Headquartered in Thornaby, Climb & Conquer is committed to the Teesside business community for the long term. We work with local businesses and national brands and we’re proud to have been recognised as a finalist for the fastest growing businesses in Teesside through the VelociTees Awards and shortlisted for Small Business of the Year at the Tees Business Awards 2026.

Teesside has no shortage of ambitious businesses that want straight answers and measurable results. That suits us.

What I write about

The articles and insights I publish cover SEO strategy, performance marketing, AI search visibility (GEO), Google Ads and what actually drives commercial growth – not generic agency content, but the things we’re testing and learning with real client campaigns.