Google Shopping Management That Drives Growth

Struggling with Google Shopping?

Google Shopping Experts & Support Team

Chris Ellis

Head of PPC

Jack Coleman

Senior PPC Campaign Lead

Anna Tsagkari

PPC Executive

Shane Parkins

Founder

Ross Mclawrence

Senior PPC Campaign Lead

Pip Collins

Key Accounts Manager

Alex Jennings

Klaviyo & UX Manager

HOW WE MAKE THE MAGIC HAPPEN

We work with clients from all industries and backgrounds but we do often see common themes within their questions. Below are some of the most frequent.

• What Makes Climb & Conquer Different?

  We hate being negative, we really do – but we’d like to run through some pain points people typically see with other agencies (and how we deal with them).

  We understand the frustrations that come with agency staff turnover. Our staff stay on fewer accounts and work more closely with clients, ensuring no disruption to your business. In fact, in 3 years, no one has chosen to leave the agency.

  We go beyond the usual metrics like impressions and ROAS, focusing on what really matters – your business’s GP, EBITDA and lead quality. We genuinely care about your success and work hard to target the right markets.

  Experience the difference with Climb & Conquer, reach out and see what our results-driven, expert team can do for you.

• Expected Timeline for Google Shopping Results

  There isn’t a fixed rule when it comes to results, as success metrics vary for each business. Our team works tirelessly to drive performance from day one. While some clients see improvements like increased sales or reduced wasted spend within the first few months, others may have different goals, such as maintaining steady turnover, especially in operationally driven businesses.

  We understand that some businesses need to balance efficiency with sales and we’re a safe pair of hands to guide this process. Whether it’s increasing sales on a smaller budget or making gradual, measured improvements, our focus is always on delivering sustainable growth without negatively impacting your bottom line.

• Managing Google Shopping Alongside Other Ad Campaigns

  We manage your Google Shopping campaigns alongside other ad channels, ensuring a fully integrated approach. Since our staff handle fewer accounts, they have the time to really get to know your business and how your Google Shopping efforts can work hand-in-hand with other campaigns, such as search, display and video.

  When required, we also use data from your Google Shopping campaigns to support and enhance your SEO strategy, ensuring that both paid and organic efforts are aligned. This helps to maximise visibility and drive stronger overall results across all channels. We do this even if we don’t manage both channels as we’re really trying to add value and drive growth.

  With our in-depth approach, we optimise your campaigns to work together, ensuring each channel delivers the best possible return.

• Google Ads Feed Management

  A common question we get asked is if we handle feed optimisation and management for Google Ads. In a simple answer, yes, a more elaborate answer would be that most accounts we work on need it. When it comes to performance we challenge everything, this includes the feed quality, functionality and lacking areas requiring optimisation. Examples of this include compliance, product imagery handling, product title and other key merchandising aspects. We can work with most feed optimisation tools or move our clients over to our own.

• Google Ads Comparison Shopping Service (CSS)

  One of the quick wins we adopt when it comes to Google Shopping is applying a Comparative Shopping Service. This gives us some commercial advantage when bidding against non-CSS competitors. We can work with pretty much any CSS provider if there is one in place or introduce this as part of our wider management.

• Any Industry Specialities?

  We get asked a great deal if we specialise in a specific industry and it’s a fair question, someone that is looking for PPC management for footwear brands may require something radically different than someone searching for lead gen. Although the agency is diversified, our team members tend to lean into specific industries – we have staff with vast amount of experience in footwear (such as Mallet London) and others that specialise in home improvement, lead generation or SaaS industries. So even though we operate under a wide net of industries, within the agency there is building specialisms in each sector.

• What is the difference between Google AdWords and Google Ads?

  Google AdWords was the original name for Google’s paid advertising platform before it was rebranded to Google Ads in 2018. While the name changed, the platform still serves the same purpose – helping businesses run search, display and shopping campaigns to reach potential customers. If you are looking for expert Google AdWords management (now Google Ads), our team specialises in optimising Google Shopping campaigns to maximise performance and profitability.

• Where Are You Based and What Areas Do You Cover?

  We are based near Newcastle and work with businesses across the UK and internationally. Our client base includes companies in Scotland, London and beyond, spanning a range of industries and business sizes. Whether you are looking for Google Shopping management, <a href=”https://climbconquer.com/google-ads/”>Google Ads strategy</a>, or full-scale PPC optimisation, we provide expert support to help businesses grow in both local and global markets. No matter where you are, our team delivers tailored, high-performance Google Ads solutions designed to drive results.