Expected Timeline for Google Shopping Results

There isn’t a fixed rule when it comes to results, as success metrics vary for each business. Our team works tirelessly to drive performance from day one. While some clients see improvements like increased sales or reduced wasted spend within the first few months, others may have different goals, such as maintaining steady turnover, especially in operationally driven businesses. We understand that some businesses need to balance efficiency with sales and we’re a safe pair of hands to guide this process. Whether it’s increasing sales on a smaller budget or making gradual, measured improvements, our focus is always on delivering sustainable growth without negatively impacting your bottom line.

Managing Google Shopping Alongside Other Ad Campaigns

We manage your Google Shopping campaigns alongside other ad channels, ensuring a fully integrated approach. Since our staff handle fewer accounts, they have the time to really get to know your business and how your Google Shopping efforts can work hand-in-hand with other campaigns, such as search, display and video. When required, we also use data from your Google Shopping campaigns to support and enhance your SEO strategy, ensuring that both paid and organic efforts are aligned. This helps to maximise visibility and drive stronger overall results across all channels. We do this even if we don’t manage both channels as we’re really trying to add value and drive growth. With our in-depth approach, we optimise your campaigns to work together, ensuring each channel delivers the best possible return.

Google Ads Feed Management

A common question we get asked is if we handle feed optimisation and management for Google Ads. In a simple answer, yes, a more elaborate answer would be that most accounts we work on need it. When it comes to performance we challenge everything, this includes the feed quality, functionality and lacking areas requiring optimisation. Examples of this include compliance, product imagery handling, product title and other key merchandising aspects. We can work with most feed optimisation tools or move our clients over to our own.

Google Ads Comparison Shopping Service (CSS)

One of the quick wins we adopt when it comes to Google Shopping is applying a Comparative Shopping Service. This gives us some commercial advantage when bidding against non-CSS competitors. We can work with pretty much any CSS provider if there is one in place or introduce this as part of our wider management.

Any Industry Specialities?

We get asked a great deal if we specialise in a specific industry and it’s a fair question, someone that is looking for PPC management for footwear brands may require something radically different than someone searching for lead gen. Although the agency is diversified, our team members tend to lean into specific industries – we have staff with vast amount of experience in footwear (such as Mallet London) and others that specialise in home improvement, lead generation or SaaS industries. So even though we operate under a wide net of industries, within the agency there is building specialisms in each sector.

What is the difference between Google AdWords and Google Ads?

Google AdWords was the original name for Google’s paid advertising platform before it was rebranded to Google Ads in 2018. While the name changed, the platform still serves the same purpose – helping businesses run search, display and shopping campaigns to reach potential customers. If you are looking for expert Google AdWords management (now Google Ads), our team specialises in optimising Google Shopping campaigns to maximise performance and profitability.

Where Are You Based and What Areas Do You Cover?

We are based near Newcastle and work with businesses across the UK and internationally. Our client base includes companies in Scotland, London and beyond, spanning a range of industries and business sizes. Whether you are looking for Google Shopping management, Google Ads strategy , or full-scale PPC optimisation, we provide expert support to help businesses grow in both local and global markets. No matter where you are, our team delivers tailored, high-performance Google Ads solutions designed to drive results.

Google Shopping Management Agency That Drives Growth

Our Google Shopping management blends technical expertise, commercial insight and operational understanding to align campaigns with how your business works. We focus on profit, sustainability and long-term growth.

Start Here: Free Shopping Audit

We Operate Beyond Clicks and ROAS

We take a wider view of Google Shopping. Dedicated in-house resource reviews product feeds, pricing, competitors, SERPs, CRO and UX to uncover every opportunity for improvement.

Shopping is never isolated from your wider marketing mix. We assess its influence across the other channels we specialise in, such as SEO and Klaviyo, ensuring consistent performance across every touchpoint.

By operating outside the remit of a traditional agency, we achieve stronger, more sustainable results. This approach comes from years of experience working with ambitious brands that trust us to lead their growth through Google Shopping.

Claim your free shopping audit

Merchandising Support for Trading Teams

We give merchandising teams meaningful insight into Shopping performance. Our reporting highlights what is selling, what needs attention and which products are limiting growth.

Many talk about “Hero” and “Zombie” products, yet we go further by layering commercial and behavioural data to reveal patterns that shape smarter trading decisions beyond ROAS.

This level of visibility helps teams act faster, plan stock more effectively and drive stronger overall returns.

Expert Shopping Audit for Free

Our shopping experts will audit your account and provide meaningful insights into what's going on.

Have your shopping setup audited by our in-house senior Ads team, feed quality experts and merchandising team. Submit your details below to get started.

Google Shopping Audit

Brands growing shopping through C&C

Every brand we work with has a different challenge. These stories show how our tailored approach to Google Shopping delivers results that matter.

View Our Work

Mallet London
Led by:
- JB
300 %
Increase in non-branded ROAS year over year - driving incredible new customer recruitment too.

Read case study
Hedge Nursery UK
Led by:
307 %
Revenue growth from Google Shopping/Ads

Read case study
The Little Bumble Co.
Led by:
99 %
Increase in ROAS from Shopping & Ads

Read case study

Step

Account Setup & Strategic Assessment

Before we scale, we assess where you are. Whether you’re starting from scratch or have an existing Google Shopping campaign, we conduct a full audit of your account, feed quality and bidding structure. We also determine whether CSS (Comparison Shopping Services) could improve your results, ensuring the right setup for maximum profitability from day one.

Step

Feed Optimisation & Smart Bidding

Your product feed is the foundation of success in Google Shopping management. We refine titles, descriptions, attributes and structured data to improve visibility and conversion rates. Using smart bidding strategies and audience segmentation, we ensure your products reach the right buyers while keeping your cost per acquisition (CPA) under control.

Step

Performance Growth & Profitability Alignment

We don’t just optimise for clicks, we work closely with your business to ensure your Google Shopping ads align with gross profit goals. Through constant analysis of margins, product performance and audience data, we refine bidding, adjust strategies and scale profitable products while minimising wasted ad spend.

Step

Competitor Advantage & Continuous Development

Google Shopping is constantly evolving and so are your competitors. We actively monitor market trends, pricing strategies and competitor movements to ensure your campaigns stay ahead. From A/B testing product listings to launching new campaign structures, we continually refine and adapt, ensuring long-term profitability and growth.

Struggling with Google Shopping?

Struggling to Get Sales from Google Shopping?

If your Google Shopping campaign management isn’t delivering sales, we’ll optimise your product feed, restructure your campaign setup and refine bidding strategies to improve visibility and conversion rates. We focus on data-driven optimisations to make your budget work smarter, not harder.

Skyrocketing Costs with No Return?

High ad spend with poor returns is a common issue when campaigns aren’t strategically managed. We use advanced bid adjustments, audience segmentation and structured campaign setups to lower CPCs and increase ROAS, ensuring your Google Shopping ads management is as cost-efficient as possible.

Product Disapprovals Holding You Back?

Disapproved products can cripple your Shopping performance. As a Google Shopping feed optimisation agency, we audit and fix feed errors, ensuring compliance with Google’s policies and restoring your products to visibility.

Competitive Market with No Edge?

For brands in highly competitive sectors, we create aggressive, high-performance Shopping strategies. We leverage custom bidding models, advanced audience targeting and competitor analysis to ensure your products stand out and capture a greater share of the market.

Frustrated with Your Current Agency or Freelancer?

If your Google Shopping PPC agency or freelancer isn’t delivering results, lacks transparency, or is slow to adapt, it’s time for a change. We take a proactive, performance-driven approach, ensuring your campaigns are continuously optimised for maximum profitability no set-and-forget strategies.

In-House Team Lacking Time or Resources?

Managing Google Shopping ads effectively requires constant monitoring, optimisation and a deep understanding of Google’s evolving algorithms. If your in-house team is stretched too thin or struggling to maximise performance, our Google Shopping management experts can step in, providing the expertise and support needed to elevate your results.

What our CLIENTS say

We’ve partnered with Climb and Conquer for SEO, PPC and email marketing and the experience has been excellent throughout. The team is highly knowledgeable in their respective fields, responsive and committed to delivering results. We’ve seen significant improvements in website traffic, lead quality and overall performance. If you’re looking for a results-driven search agency with a strategic, professional approach, we highly recommend Climb and Conquer.

— Mike, Haddon

5-star service! Climb & Conquer are attentive, courteous and proactive in their work and we’re very excited to see the future results. With outlining the tasks and targets at the start of every month, we are always aware of our upcoming goals, which I believe many agencies fail to do. Climb & Conquer arrange meetings at our best convenience, enabling us to strategise towards achieving the best results. I would have no hesitation in recommending them and we look forward to the relationship continuing.

— Fred, P4 Solar

We've been working with Climb & Conquer for the past six months across SEO, PPC, and email marketing, and the results have been fantastic-especially on the SEO front. We've seen steady growth in both impressions and clicks, which has had a real impact on our visibility and traffic. The whole team communicates clearly, responds quickly, and is genuinely easy to get along with. It’s been a pleasure working with them, and we’re excited to keep building on the progress we've made.

— Ben, CTS UK

We just gotta take a moment to give major props to Shane Parkins. This guy has been working his magic on our SEO and PPC campaigns at Runrug, and let me tell you – he’s been nothing short of a game-changer!

— Paul, RunRug

The Climb & Conquer team shows genuine interest and understanding of our commercial goals and presented a strategic path ahead that is already delivering results. We’ve just had our best promotional period ever, with their help, so it’s a hugely encouraging start, with organic revenue doubled versus last year and a 300% leap in revenue from email. We’re looking forward to continuing to work with the Climb & Conquer team.

— Ryan, Mallet London

HOW WE MAKE THE MAGIC HAPPEN

We work with clients from all industries and backgrounds but we do often see common themes within their questions. Below are some of the most frequent.

There isn’t a fixed rule when it comes to results, as success metrics vary for each business. Our team works tirelessly to drive performance from day one. While some clients see improvements like increased sales or reduced wasted spend within the first few months, others may have different goals, such as maintaining steady turnover, especially in operationally driven businesses.

We understand that some businesses need to balance efficiency with sales and we’re a safe pair of hands to guide this process. Whether it’s increasing sales on a smaller budget or making gradual, measured improvements, our focus is always on delivering sustainable growth without negatively impacting your bottom line.
We manage your Google Shopping campaigns alongside other ad channels, ensuring a fully integrated approach. Since our staff handle fewer accounts, they have the time to really get to know your business and how your Google Shopping efforts can work hand-in-hand with other campaigns, such as search, display and video.

When required, we also use data from your Google Shopping campaigns to support and enhance your SEO strategy, ensuring that both paid and organic efforts are aligned. This helps to maximise visibility and drive stronger overall results across all channels. We do this even if we don’t manage both channels as we’re really trying to add value and drive growth.

With our in-depth approach, we optimise your campaigns to work together, ensuring each channel delivers the best possible return.
A common question we get asked is if we handle feed optimisation and management for Google Ads. In a simple answer, yes, a more elaborate answer would be that most accounts we work on need it. When it comes to performance we challenge everything, this includes the feed quality, functionality and lacking areas requiring optimisation. Examples of this include compliance, product imagery handling, product title and other key merchandising aspects. We can work with most feed optimisation tools or move our clients over to our own.
We get asked a great deal if we specialise in a specific industry and it’s a fair question, someone that is looking for PPC management for footwear brands may require something radically different than someone searching for lead gen. Although the agency is diversified, our team members tend to lean into specific industries – we have staff with vast amount of experience in footwear (such as Mallet London) and others that specialise in home improvement, lead generation or SaaS industries. So even though we operate under a wide net of industries, within the agency there is building specialisms in each sector.
Google AdWords was the original name for Google’s paid advertising platform before it was rebranded to Google Ads in 2018. While the name changed, the platform still serves the same purpose – helping businesses run search, display and shopping campaigns to reach potential customers. If you are looking for expert Google AdWords management (now Google Ads), our team specialises in optimising Google Shopping campaigns to maximise performance and profitability.
We are based near Newcastle and work with businesses across the UK and internationally. Our client base includes companies in Scotland, London and beyond, spanning a range of industries and business sizes. Whether you are looking for Google Shopping management, <a href=”https://climbconquer.com/google-ads/”>Google Ads strategy</a>, or full-scale PPC optimisation, we provide expert support to help businesses grow in both local and global markets. No matter where you are, our team delivers tailored, high-performance Google Ads solutions designed to drive results.

Google Shopping Experts & Support Team

Chris Ellis

Head of PPC

Jack Coleman

Senior PPC Campaign Lead

Shane Parkins

Founder

Ross Mclawrence

Senior PPC Campaign Lead

Google Shopping Management Agency That Drives Growth

We Operate Beyond Clicks and ROAS

Merchandising Support for Trading Teams

Expert Shopping Audit for Free

Our shopping experts will audit your account and provide meaningful insights into what's going on.

Google Shopping Audit

Brands growing shopping through C&C

Mallet London

Hedge Nursery UK

The Little Bumble Co.

How we can help with Google Shopping

Account Setup & Strategic Assessment

Feed Optimisation & Smart Bidding

Performance Growth & Profitability Alignment

Competitor Advantage & Continuous Development

Struggling with Google Shopping?

Struggling to Get Sales from Google Shopping?

Skyrocketing Costs with No Return?

Product Disapprovals Holding You Back?

Competitive Market with No Edge?

Frustrated with Your Current Agency or Freelancer?

In-House Team Lacking Time or Resources?

What our CLIENTS say

HOW WE MAKE THE MAGIC HAPPEN

Expected Timeline for Google Shopping Results

Managing Google Shopping Alongside Other Ad Campaigns

Google Ads Feed Management

Google Ads Comparison Shopping Service (CSS)

Any Industry Specialities?

What is the difference between Google AdWords and Google Ads?

Where Are You Based and What Areas Do You Cover?

Google Shopping Experts & Support Team

Chris Ellis

Jack Coleman

Shane Parkins

Ross Mclawrence