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A GOOGLE ADS AGENCY BUILT TO WIN

CLIMB HIGHER. CONQUER MORE.

Your account should not be “managed”. It should be designed to outperform.

We build Google Ad accounts that win auctions, protect margin and scale with intent.

Northern Digital Awards Win

Built Around Expertise, Not Layers.

No sales handovers.
No account managers in the middle.
No juniors learning on your budget.

You work directly with senior Google Ads specialists who manage campaigns daily and understand the commercial pressure behind them.

Our team brings broad industry exposure and real platform experience. That depth means we identify opportunities faster, avoid predictable mistakes and scale performance with discipline.

We keep the structure lean for a reason.

You invest in expertise, strategy and results.
Not overhead.

Google Ads Agency Results

What Google Ads challenges are you facing?

Feel Like Just Another Account?

If your agency manages too many accounts per strategist, performance often drifts. Testing slows, insights get missed and optimisation becomes reactive. We limit account numbers and assign senior specialists only, giving your campaigns focused attention, sharper strategy and accountable performance management.

Poor ROAS or Inconsistent Performance?

If returns are underwhelming or fluctuate month to month, the problem is rarely budget. It’s structure, intent mapping and optimisation discipline. We rebuild accounts around clean data, clear segmentation and commercial logic, improving stability, protecting margin and scaling profitably.

Never Had a Proper Google Ads Audit?

Most accounts contain hidden inefficiencies, wasted spend or missed scale opportunities that go unnoticed. Our senior-led audit identifies structural weaknesses, tracking gaps and profit leaks, delivering a clear action plan to strengthen performance.

Spending More but Not Growing?

Increasing budget should increase profit. If efficiency drops as spend rises, your scaling framework is broken. We analyse bidding models, audience layering and search intent to uncover leakage. Then implement controlled scaling designed to grow revenue without sacrificing returns.

Over Reliant on Performance Max?

Performance Max can drive growth but without structure it becomes difficult to control or optimise effectively. We segment intent properly, refine asset structure and reintroduce strategic Search and Shopping campaigns to restore clarity and improve performance consistency.

Clicks Without Quality Conversions?

Traffic alone does not build a business. If lead quality is poor or order values are low, targeting and alignment need attention. We refine match types, search terms, audience signals and landing alignment to attract better customers and improve overall conversion value.

Selection of Ads Case Studies

The best way to understand how we work is to see the results. These case studies show how our campaigns turn challenges into consistent, measurable growth.

View Work
  • Mallet London

    Mallet London

    Led by:
    • Shane Parkins
    • Chloe Milne
    • Chris Ellis
    • Jack Coleman
    • Josh Baker
    • Paddy Cumiskey
    • Victor Stasiak
    300 %

    Increase in non-branded ROAS year over year - driving incredible new customer recruitment too.

    Read case study
  • Elite Energy Building

    Elite Energy

    Led by:
    • Pip Collins
    • Steph Blick
    • Ross Mclawrence
    • Alex Jennings
    • Chris Ellis
    • Josh Baker
    80 %

    Increase in conversions

    Read case study
  • Handsling Bikes logo

    Handsling Bikes

    Led by:
    • Pip Collins
    • Chris Ellis
    • Ross Mclawrence
    • Alex Jennings
    • Josh Baker
    • Chloe Milne
    • Heather Wilson
    107 %

    Increase in MoM in revenue from new customers

    Read case study

Nine More Reasons to Speak With Us

Senior Specialists. Always.

We only hire experienced Google Ads professionals. No juniors. No trainees. No learning on your budget. That means consistent strategic thinking, stable account leadership and no disruption to performance.

Trusted by 50+ Clients Worldwide

Our clients range from local businesses to one of the largest IT companies in the world, turning over anywhere from £1m to £10bn.

Proven Growth Every Year

We’ve almost doubled in size every year since launch. Growth has come through our own marketing, client success stories and strong referrals.

True Channel Specialists

We focus solely on search and Klaviyo to maximise Ads performance. By staying niche, we’ve become experts at what actually drives profitable growth.

Experience Across Industries

Our team brings Ads expertise across both B2C and B2B. We learn fast, adapt to niche markets and apply commercial logic to every campaign.

UK-Based with a Strong Core

Our head office is in Stockton/Teesside, supported by a hybrid team of full-time staff across the UK. We combine local roots with national reach.

Full Spectrum of Support

From tracking to feed management, we cover every part of the Ads process. This means smoother performance and complete visibility.

Structured for Complex Campaigns

Our Account Coordinators create structure and clarity across multi-service campaigns, keeping every channel connected and performing.

Performance Over Promises & Paperwork

We don’t rely on long contracts or sales talk. Clients stay with us because results come first and our work keeps delivering.

Award Winning Ads Agency & Experts

Climb & Conquer Graph Background
Let’s Make Google Ads Work Harder for Your Business

Wherever your account stands today, we can help move it forward. Our team blends experience with focus to deliver clear results and give you full confidence in how your Ads are managed.

Meet the Google Ads & Support Team

Chris Ellis, Climb & Conquer

Chris Ellis

Head of PPC

Shane Parkins Climb & Conquer

Shane Parkins

Founder

Jack Coleman Climb & Conquer

Jack Coleman

Senior PPC Campaign Lead

Ross Mclawrence Climb & Conquer.

Ross Mclawrence

Senior PPC Campaign Lead

Commercial Insight That Runs Deep

Connecting Marketing to Real Business Performance

Success in Google Ads depends on understanding how every click fits into the wider commercial picture. We can operate at any level within your business, from high-level strategy to detailed financial performance. Our work links campaign data with CRM outcomes, gross profit, P&L and EBITDA. By connecting these layers, when warranted by the business, we see the full story behind every conversion and focus on actions that genuinely move the business forward. This commercial awareness means every optimisation, every bid adjustment and every recommendation is backed by real numbers, not assumptions.

We Never Stop Talking About Growth

Because Conversation Builds Performance

We believe in staying close to the businesses we work with. Regular conversation creates stronger results because it helps us understand goals, challenges and upcoming changes before they affect performance. Some agencies rely on reports to do the talking. We prefer meaningful discussions that lead to ideas, improvement and momentum.

Our passion for what we do makes communication natural. We enjoy learning about your business, discussing opportunities and being proactive in finding new ways to grow. Every call, every update and every conversation builds confidence that your account is always moving forward.

Action That Makes a Real Difference

Expertise That Solves Complex Problems

Meaningful progress in Google Ads comes from knowing what to do with the data in front of you. Every account has its own challenges, whether that means dealing with shifting demand, complex product feeds or internal changes. Our approach focuses on clear action and intelligent prioritisation.

When you need clarity on a decision or guidance through a unique situation, we move quickly to assess the options and deliver practical solutions. Years of experience across multiple industries allow us to act with confidence and precision, keeping your campaigns efficient, scalable and stable.

Trust Earned Through Consistent Action

Working for Your Success, Even Unseen

Trust is built through behaviour over time, not promises. We choose to work with businesses we believe in, which makes it easy to go the extra mile. Every decision we make aims to protect and grow what you have built. That includes the actions no one sees — refining campaigns late in the evening, testing new ideas, supporting internal decisions and resolving issues before they appear on reports.

Acting with integrity is part of our culture. We work quietly but relentlessly to deliver results that justify your confidence and reinforce why you chose to work with us.

Focusing on Google & Bing Ads

Ads Shopping Management

Get better product performance with an expert shopping agency.

Learn more

Bing Ads Management

Diversify your search reach with our Bing Ads management services.

Learn more

Google Ads Audit

Know what isn't working, what is working and how to level up your Ads.

Learn more

Google Shopping CSS

Google Comparison Shopping Services from Climb & Conquer.

Learn more

Feed Optimisation

Optimising Product Feeds to Better Campaign Performance

Learn more

HOW WE MAKE THE MAGIC HAPPEN

We work with clients from all industries and backgrounds but we do often see common themes within their questions. Below are some of the most frequent.

More traffic. More leads. More revenue. Get in touch

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  • We believe in results, not restrictions – all our services operate on flexible monthly contracts.
  • Track progress with real-time dashboards and reports tied directly to business revenue.
  • We’re experts at what we do with a passion for growing businesses.

If you’re unhappy about the results of your performance, let’s have a non-sales chat about how we could help.

We’d love the chance to hear more about your business.