Willow & Hall is a premium British furniture maker known for handcrafted sofas and sustainable materials. They approached us to support a high-risk Magento migration and strengthen organic performance.
Our focus: protect hard-earned rankings, build authority and create sustainable growth during a major platform shift.
We focused on two priorities: protecting performance through the migration and building a stronger foundation for long-term organic growth.
Migration Protection
- Search-led oversight across URL mapping, redirects and pre-launch QA
- Ensured authority was preserved and rankings remained stable through go-live
Growth Strategy
- Developed a commercial SEO plan targeting high-intent furniture terms
- Expanded visibility beyond branded searches to drive incremental demand
Technical & On-Site Improvements
- Supported development with improvements to metadata, internal linking and crawl paths
- Enhanced page speed and technical efficiency for stronger post-migration performance
Top of page rankings for high-converting keywords like:
- Quality armchairs
- Single sofa bed
- Handmade sofas
- Over 40 keywords now ranking and growing steadily
- 114% increase in clicks for non-branded flagship keywords
- 96% increase in non-branded impressions
