Little Bumble launched Meta Ads shortly after the December peak, having missed the opportunity to maximise their most important period of the year. As a growing brand entering paid social for the first time, they wanted to ensure they were set up for success moving forward. They came to us for expert support to establish a strong Meta Ads foundation and unlock scalable performance.
We restructured the account to reach more high-intent customers and focus on driving conversions during the key period. At the same time, we expanded content variety, matching different creative types to the stages of the customer journey. By reviewing historic organic content, we identified the top-performing creatives and scaled them across campaigns, ensuring we were using assets most likely to deliver results. This mix of clear strategy, data-driven content choices, and precise audience targeting let us get results quickly, even with a tight timeframe.
With no budget changes, the campaigns delivered more than double the number of purchases and revenue in December than November, even in the face of the competitive Black Friday period we were following.
By combining brand knowledge, data led creative, and Meta experience, we were able to quickly optimise the account for Social and turn smart strategy and strong content into measurable growth during one of their most important seasonal moments.
