When we excel above client expectations and targets there is a major feel good factor that goes with it, we also have some clients that make a real difference to communities that just elevate that feeling. Reading Solutions UK are one of those companies, helping children to read more efficiently throughout the UK with their industry leading software.
Every time we sit down with the Reading Solutions UK team, there is an absolute buzz from the passion with what they are doing, the team is highly effective, receptive to our advice and as a partnership, we’re doing some great things. We were commissioned by RSUK to help with their SEO and after hitting targets, this quickly developed into utilising our professional Ads management services.
Key Considerations:
- A harder-than-usual prospect, when we worked with the business we understood that the people we are trying to target are quite difficult to locate. Schools can be a challenging environment for procurement but we’ve worked hard to understand this better.
- The services provided by RSUK make a real difference in schools throughout the United Kingdom.
- We understood that people we want to speak to will display certain search behaviours that we can intercept to try and showcase the great solutions provided by RSUK.
- The website was undergoing a major rewrite and also redevelopment, this allowed us to feed into the site at deployment, ensuring it was SEO friendly.
What we did
- We looked at the prospect in more detail and selected a wide array of areas we can intercept them. They would likely be under the influence of pain and be searching for solutions, we pivoted our approach to intercept the prospects at this point of their journey.
- Seasonality adaptations within search, ensuring we deployed the right messages at the right time, from new terms to times of the year when schools traditionally review everything.
- A full migration technical support project to mitigate any drops on the migration but create green shoots once the new site was indexed.
- Content elevation, working on existing pages, creating new content and linking it all together with a robust content deployment strategy.
- Worked very closely with the business to assess the MQLs, demos and overall impact we were having on the business, which would usually dictate the work we would focus on for that week/month.
- Create a robust PPC strategy which shadows the success from SEO and also prospect new areas.
What we achieved
- A major uptick in demo requests through search
- Hitting the business quarterly targets (by a long shot)
- Increased clicks Year over Year by over 105%
- Decreased the average position for over 1,000 keywords from 10.2 to 7.9
- Over 300,000 more people see the business in Google organically than last year due to new rankings
