When My Learning Cloud (MLC) began working with us around April/May last year, they were in the middle of a major site migration to WordPress and had a relatively limited web presence. Their existing site was quite small, essentially a few core LMS pages, a central landing page for course browsing, a bespoke course creation page and only two blog posts live at that time. This made it difficult to compete for broader search visibility, especially around educational and LMS-related topics where site depth and content breadth are key signals for organic performance.
The migration itself introduced SEO considerations around page structure, redirects and preserving existing traffic which we needed to manage while also growing the site’s content footprint in a meaningful way.
We worked proactively with the My Learning Cloud team to strategically expand and improve the site’s performance. This included optimising core LMS (Learning Management System) content by refining page structure, presentation, and technical elements during the WordPress migration to improve usability and search visibility. We also built out course category pages and individual course landing pages, creating new entry points to target high-value training and e-learning keywords. Alongside this, we developed a content strategy focused on topical authority, producing regular blog content designed to answer common search queries and build relevance and trust across broader LMS and training topics. Later in the year, we supported a second, smaller site migration involving an internal page reorganisation, which was delivered smoothly with no negative impact on rankings or visibility.
The combined technical and content-led SEO efforts have driven significant uplifts across all key organic performance metrics. The business now captures a much larger share of search visibility for relevant keywords (especially non-brand search terms) meaning they’re attracting more new prospective users rather than traffic tied only to their name.
Beyond the raw visibility figures, there’s been steady growth in organic traffic, improved rankings across course-related and LMS query themes and enhanced discoverability of niche training content. This ultimately helps position My Learning Cloud as an authority in the online training and LMS space, bringing tangible value to their overall digital marketing strategy.
