Before working with us, Handsling’s challenge was broad, but clear.They were unhappy with performance and felt that they were paying significantly more with little conversions as little value was delivered across services.
Our teams across SEO, PPC, Meta and Email collaborated on a fully integrated November strategy for the peak period during Black Friday. It was important that we kept messaging and promotions consistent across channels as well as onsite which and built up momentum before, during and after the Black Friday period.
The paid teams built promotion aligned campaigns, refreshed creatives and ensured strong exposure during peak shopping windows. The team monitored daily budgets, optimising bids and audiences to maximise return while controlling acquisition costs.
We introduced newsletter sends using engaged segmented lists, sending campaigns and reminders during the period.
- 3rd highest revenue month in company history
- New customer revenue growth up by 107%
- Highest turnover from existing customers
- 196% uplift in trade revenue into the business
- Best-ever sales month with highest number of total units sold
