Handsling Bikes

Before working with us, Handsling’s challenge was broad, but clear.They were unhappy with performance and felt that they were paying significantly more with little conversions as little value was delivered across services. They had also been running Paid Social primarily for top-of-funnel awareness and traffic campaigns, but wanted to step things up and start driving actual purchases and revenue through the platform, turning Meta into a performance-driven channel, rather than just a brand-awareness tool.

Our teams across SEO, PPC, Meta and Email collaborated on a fully integrated November strategy for the peak period during Black Friday. It was important that we kept messaging and promotions consistent across channels as well as onsite which and built up momentum before, during and after the Black Friday period.

The paid teams built promotion aligned campaigns, refreshed creatives and ensured strong exposure during peak shopping windows. The team monitored daily budgets, optimising bids and audiences to maximise return while controlling acquisition costs.

We introduced newsletter sends using engaged segmented lists, sending campaigns and reminders during the period.

For Paid Social, we worked on building new sales campaigns that combined a wider product focus on high-intent buyers as well as a mixed audience with broader seasonal promotions.

We honed the graphics used in the campaigns, drawing on historic performance data to guide which creative assets were likely to resonate best. And for the sales campaigns, we tested a range of graphic formats to suit the mixed audience pool helping drive conversions even with a wider audience.

This approach allowed us to combine updated optimisation and strategic targeting with proven content to maximise results.

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