Haddon is a British heritage bathroom brand rooted in craftsmanship, timeless design and responsible production. Influenced by enduring design movements and architectural traditions, Haddon creates elegant bathroom pieces that pair classic forms with modern functionality. Every product is made with care by expert artisans and designed to last for generations.
In early 2024 Haddon partnered with Climb & Conquer to scale their digital performance across multiple disciplines. From CRO and email to SEO and paid ads, we took full ownership of key growth channels to help drive immediate commercial impact. Within just 60 days, sales doubled. SEO rankings began to climb. Email performance nearly tripled. This is a case study in strategic multi-channel growth, executed fast.
What we did
Haddon engaged Climb & Conquer through our unified growth service. This includes CRO and UX, Klaviyo email marketing, SEO, Google Ads and full project management. Our goal was to scale performance across all channels without compromising brand experience or creative integrity.
Conversion Rate Optimisation & UX
We carried out a CRO and UX audit across the full site, identifying friction points and introducing improvements to layout, product detail pages and the checkout journey. Small changes delivered big wins in usability and conversion.
Klaviyo Email Performance
We rebuilt and refined the email marketing strategy, introducing fresh flows, better segmentation and sharper messaging. Klaviyo revenue has almost tripled in a short period and is now a key contributor to monthly performance.
SEO Growth & Visibility
We worked on optimising Haddon’s category structure, metadata and internal linking, alongside keyword-targeted content to support long-term visibility. SEO performance is now compounding, supporting sustained traffic growth.
Google Ads Strategy
We deployed a tightly structured ads account, focusing on high-converting product groups and brand-relevant search terms. Every penny of ad spend is now tracked and optimised against ROI.
Project Management
Our team took full responsibility for channel alignment, reporting and momentum. Weekly updates and transparent performance reviews ensure all stakeholders are informed and focused on growth.
What we achieved
- 2x increase in total sales within 60 days
- Klaviyo revenue almost tripled in less than two months
- SEO performance compounding weekly through improved visibility
- Paid media structured for ROI with full accountability
- User journey enhancements leading to higher on-site conversion
- Unified growth delivery, helping Haddon enter a rapid scale phase
Haddon is now firmly on a growth trajectory, with performance channels working in sync and brand visibility continuing to expand.
