Elite Energy

SEO:Originally, solar was a priority for them, but all services they offer across the site needed a solid foundation, so we started off building that foundation – optimising the existing pages for all services & grants. Since this was done – we’ve been able to pivot the focus to building out location pages for solar panels, the migration is now approaching, so we’re providing a lot of support with moving the content over too.

Klaviyo: The team rebuilt their lifecycle email programme from the ground up, creating a structured, automated journey that aligned directly with their internal processes. This included developing key operational flows such as Project Complete Review, Project Completed, Project Eligible, Survey Booked, Survey Completed and Survey Updated. Each automation was carefully crafted to ensure customers received timely, relevant communication at every stage of their project. To strengthen internal efficiency, we also connected Klaviyo to Elite Energy’s internal systems via Zapier, allowing project milestones, survey updates and eligibility statuses to sync automatically. This eliminated manual admin, reduced delays, and ensured complete accuracy across their CRM and marketing channels.

The campaign is still early doors and there is a lot more we’re going to be pushing once we’ve got the migration completed. Our next steps will be building out more location pages for solar and looking into a blog optimisation and production strategy to build topical authority across their services.

Conversions jumped 80% month-on-month.
Solar remains the strongest converting campaign, with all campaigns driving strong traffic and engagement.
Clicks grew +188% YoY in October, with September & October both delivering 180%+ YoY growth.
Keyword rankings improving fast- average tracked position improved from 76 to 48, even though optimisation is still in early stages.
New location pages already showing positive movement shortly after launching.
Despite reduced targeting regions and campaign changes, 793 leads were generated in October on just £18k spend.
Over 650 leads.

What our client says

Before Climb and Conquer, we were really struggling with gaining leads, having more organic traffic and we had no expert SEO to help us. Luckily, I already knew of Shane and knew we had to have Climb & Conquer come help us out. We originally just wanted to use their SEO services, but they understood our problems and recognised that we also needed to use Klaviyo too. With their help, we are now able to have a holistic relationship with our clients, and have now managed to up organic traffic already. My favourite thing about working with Climb and Conquer is that there is no sugar-coating, if there is a problem they will just say it and won’t just tell us what we want to hear. A huge thank you in particular to Steph who is superb at pushing SEO through, Chris who goes more than above and beyond, working out of office hours just to help fix our problems, and Pip who helps tie everything together and manages to keep everything well organised and running smoothly.

— Chris, Elite Energy