CTS UK

CTS UK came to us with a clear ambition: dominate the personalised workwear and custom clothing space online. They had heavily invested in eCommerce infrastructure, but needed a scalable acquisition engine to match.

Despite offering a market-leading production setup and rapid turnaround times, their digital channels weren’t converting efficiently and visibility across SEO and paid media was underdeveloped. What they needed was more than an agency – they needed a partner prepared to get stuck in across every area of performance.

We embedded deeply with CTS across multiple key areas, delivering a coordinated full-funnel campaign with a commercial focus:

SEO & Content

• Took the site back to basics, cleaning up technical SEO and improving indexation.
• Created a clear content strategy, focused on high-converting terms across workwear, embroidery and personalised clothing categories.

Google Ads

• Rebuilt the account from the ground up, ensuring budget was aligned to commercial opportunity.
• Launched high-intent search campaigns and tightly themed product groupings to drive ROAS and scale volume.

UX & Merchandising

• Worked with the team on conversion rate enhancements, product page improvements and smarter merchandising to boost AOV and reduce friction.

Email Marketing (Klaviyo)

• Audited and rebuilt flows for abandoned cart, welcome series and bulk order interest.
• Created targeted campaigns based on segment, intent and buying behaviour.

Daily Support

• We collaborated with the CTS team on an almost daily basis, helping steer decisions and iterate fast. This wasn’t just marketing support – this was joint ownership of growth.

• Visibility has doubled month on month since our involvement began.
• Sales have also doubled month on month, even during peak trading periods.
• We recently delivered 30% of the previous month’s total sales in just the first few days – showcasing the momentum and scalability of the work done.
• Every channel – SEO, Google Ads, email – is now driving over 100% MoM growth.