Blanaid May
PPC Performance Manager
Expert Bing Ads Management
Don't treat Bing Ads as an afterthought, with careful planning, expert support and the right partner Bing can become an incredibly viable channel, for lead generation and revenue. We're a Microsoft strategic partner and if Bing Ads is something you want to try, we can get you up to a 10% rebate + £2,500 free credit (subject to status).
Meet the Bing Ads Experts
Leading Ads Management
We’re a commercially centred team – we go way above and beyond from ROAS, clicks and costs – we get right under the skin of the business and move the right markers. For some clients that is a heavy GP-focus, looking at specific commercial frameworks or completely overhauling their relationship with Bing Ads.
We’re a small team but manage multi-millions of pounds in Ads spend, we’re a top tier Microsoft partner – which comes with some incredible perks, drop us a line to speak with us today.
Cameron Keegan-Wood
Head of Growth
Shane Parkins
Performance Director
Ross Mclawrence
PPC Executive
Matt Beresford
PPC Executive
Jack Coleman
PPC Executive
Work Bing Ads harder for your business
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Bing exclusive strategy
Over 1 billion people use Bing each month, don’t stray into the trap of using Bing as an afterthought. Working with a PPC agency like Climb & Conquer will help you get the right strategy relevant to your business.
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Decent reporting
Having live data at your fingertips is one of the core reasons our services are so agile. We utilise Lookers Studio to coordinate multiple data points into one, easy to digest report – allowing you to hone in on how Bing Ads is contributing to your business.
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Sensible & suitable scaling
If growth is a key driver, We’ve got a proven track record with growing businesses within search; Bing is no exception. Defining success figures, both commercial and indicators can help set the foundations for successful scaling.
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Results centered
You won’t find minimum length contracts here, we don’t believe in minimum terms, % of spend or value based pricing. we'll charge on our estimated required time each month, under retainer, that reflects the work we need to do in order to grow.
Our Bing Ads expert opinion
Meet Shane Parkins...
Bing Ads is a really exciting campaign for me, a lot of clients I work with don’t really utilise it well (or at all), this gives me and my colleagues the opportunity to get some major wins, quickly. Above all of this, we also get some really commercially viable perks as a Microsoft partner, this includes spend rebates and also free credit – there hasn’t been a better time to try Bing Ads.
We’re also under a time whereby other marketing channels are becoming saturated and also more expensive, we’re having some major success for clients when they adopt Bing Ads either for the first time, or create a Bing Ads-exclusive strategy.
With answers from Shane
Commonly Asked Questions
Here I’d like to showcase some of the typical questions I get asked when it comes to our Bing Ads service. Please do get in touch if you’d like to discuss your campaign in more detail.
Around 80% of my PPC management clients lean towards Google Ads, but that doesn’t mean I take this platform for granted. I’d typically work with you to make an assessment on the campaign structure but in most cases, I branch them off – creating a data-driven campaign between Google Ads and a separate one for Bing. In my experience you can typically get away with the regular sync (or limited sync) in smaller campaigns but as revenue starts to grow it can often require a dedicated Bing strategy – as what works for Google Ads, does not always follow through into similar performance on Microsoft Bing Ads.
Great question. Most agencies and freelancers I know, send a breakdown of money spent vs. money received through revenue. This figure is usually flawed in my experience and also builds the foundation for my reporting. The revenue generated from Bing Ads in this format often doesn’t factor in returns, shifts in customer dynamics or persona and also rarely factors in lifetime value. Instead, the team try and build you a commercial awareness report which showcases what each customer is truly worth over the longer term, bottom line assessment and reciprocal feedback to ensure the customers that are being recruited are aligned with your business.
Case by case, one thing is common with all clients – we don’t use fixed period contracts, instead we adopt a 30-day rolling arrangement. I’ll work with you to understand your needs as a business (or my colleagues) and we’ll ascertain what level of spend we think will be viable for you to get enough time on the account to make a change. Also, if you are unsure, we won’t charge you media spend – instead that will be taken directly by Microsoft Bing Ads – we would just charge you for the time and management elements to it.
Some case studies
We support over 50 brands, from small businesses to multi-million pound companies, regionally, nationally, and internationally. Our approach is simple but rare: our staff stay on accounts and work with fewer clients, allowing them to truly understand each business and drive growth. With expert training and support, this leads to outstanding results. We’re only as good as our next round of results, so speak to us today to see what we can do for your business.
View Results
Stairparts Direct
Stairparts Direct are a local business around Consett that deliver throughout the United Kingdom. They are manufacturers of spindles, handrails and key essential lines required to construct beautiful staircases. Climb & Conquer were appointed to manage the companies Google Ads account, working alongside their operations manager, director and previous shareholder that managed the Google Ads […]
Read Case Study
Mallet London
Mallet London is a British brand that has been transforming the footwear industry with its innovative designs and dedication to craftsmanship since 2015. Inspired by unattainable market prices and driven by evolving trends, the brand was founded on the principles of creating luxury footwear at accessible price points. The brand’s evolution mirrors its humble North […]
Read Case StudyLet's discuss Bing Ads management
Sometimes you just need someone to jump on a call, come and see you or hop on a Google Meet and walk you through it. We're here, we're passionate (with a proven track record) about growing businesses with Bing Ads.
Get in touch with our team today and we'll give you a specific-to-you list of recommendations and proposal to take your business to the next level with Bing Ads.