A website migration can pose significant risks to your SEO, potentially wiping out organic revenue if not handled correctly. We specialise in SEO website migration services designed to safeguard and enhance your search rankings and traffic.
Simply put, a website migration is any significant change/move made to your website. It’s a high-risk process that, if mismanaged, can erase years of SEO progress & revenue overnight. Without expert oversight, businesses risk severe ranking drops, lost organic traffic and revenue disruptions.
A migration can take many forms, including:
For most businesses migrating their websites, SEO is often treated as an afterthought, only addressed after rankings have tanked. But without proper planning, issues like broken redirects, lost backlinks and indexation errors can cripple your search performance.
That’s why SEO must be factored in from day one. We’ve successfully managed SEO migrations for businesses of all sizes. Preserving rankings, protecting traffic and ensuring a seamless transition on all our projects. Whether you’re rebranding, changing platforms or launching a new site, we make sure your migration is a growth opportunity – not a setback.
Overlooking SEO during a website migration can have severe repercussions on your organic traffic and revenue from search. Key risks include:
A successful and properly managed migration usually results in only a slight, temporary decrease in traffic – about 5-10% – which typically recovers quickly. Additionally, the migration process offers the opportunity to significantly increase your traffic post-migration by enhancing the quality and helpfulness of your content site-wide with our SEO content services.
Again, this may be hard to visualise so we’ve included a search console screenshot of what a successful migration looks like. This client migration their site towards the start of the chart, experienced no movement for a week after and then the site began growing substantially. Three months later, their organic traffic increased by 56% compared to pre-migration levels.
As a SEO website migration agency, we bring a unique blend of expertise, dedication and a client-first approach to every SEO website migration. Here’s why you should consider partnering with us for your SEO site migration needs:
From small business websites to enterprise-level platforms, we’ve successfully managed complex migrations across various industries. Whether you’re moving to a new CMS, merging domains, or rebranding, we ensure zero ranking loss and uninterrupted traffic.
Our team is deeply experienced in handling complex migrations across a variety of platforms including Shopify, WordPress, BigCommerce and Webflow. We use advanced automation to efficiently manage URL mappings and redirects, reducing the risk of errors and saving time and cost.
From technical SEO support to detailed post-migration checks, we handle every aspect of your migration. Our approach ensures minimal disruption and maintains, if not improves, your organic search performance.
We genuinely care about the results we deliver. Our agency operates on short contracts that let our results speak for themselves, allowing you the flexibility to continue based on satisfaction.
We believe in empowering our clients. Not only do we take the time to understand your industry and specific business needs, but we also offer continuous learning and improvement opportunities throughout our collaboration.
Already experienced a problematic migration, it's not too late - reach out to us for expert post migration SEO services.
Increase in non-branded clicks for flagship keywords.
Growth in SEO traffic every 3 months for 9 months.
Growth in leads into the business for core services through search.
Our SEO migration service is designed to minimise risk and maximise the benefits of your website’s transition. We start with comprehensive data benchmarking using Google Analytics and Search Console to establish a clear performance baseline.
We start by capturing baseline data for key metrics using Google Analytics and Search Console to measure impact accurately.
Systematically map old URLs to their new equivalents, ensuring no high-value pages are lost.
Implement 301 redirects for all changed URLs to maintain link equity and redirect traffic to the appropriate pages.
Review and either consolidate or remove outdated or unnecessary URLs to streamline site structure and prevent 404s on the new site.
Ensure all internal links point to the correct URLs post-migration to avoid broken links.
Adjust canonical tags and update metadata to reflect the new site structure and ensure consistency across the site.
If applicable, update or implement schema markup to enhance SEO and improve search engine’s understanding of page content.
Reconfigure Google Search Console settings for the new domain (if applicable) to ensure Google continues to crawl the site without any hiccups.
Generate and submit new XML sitemaps to search engines to aid in faster indexation of the new site structure.
Conduct thorough testing in a staging site to identify and fix any potential issues before going live.
After going live, closely monitor the site for any issues and ensure all SEO adjustments are functioning as expected.
Head of SEO
Senior Campaign Lead
SEO Campaign Lead
Key Accounts Manager
Founder
Senior Campaign Lead
SEO Executive
Whether you're interested in our SEO migration services, want to find out more about our offerings or have a question about your migration, drop us a line - our SEO experts are happy to help.
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