In the highly competitive insurance industry, standing out online is no small feat. With countless companies competing for attention, a strong and strategic SEO approach is essential to ensure your business is not only visible but also trusted by potential clients. That’s where Climb & Conquer’s insurance SEO services come in.
Our team specialises in SEO tailored specifically to the insurance sector, helping brokers, agencies, and companies increase their online visibility, generate high-quality leads, and grow their business. We understand the unique challenges of this industry, including Google’s strict scrutiny under its Your Money, Your Life (YMYL) guidelines, which prioritise expertise, trustworthiness, and authority in content.
How did we calculate the below data? We based it off all applicable clients who have been with us for 12+ months and triple checked it because even we were shocked at how good the figures were.
97.46% of our clients stay with us - our results keep your business, not long term contracts.
On average, our clients have seen their organic traffic more than double in their first year.
What about revenue? We see a similar trend based on our live portfolio, more than double organic revenue in their first year.
7/10 successful businesses invest in SEO. Are you?*
* 69% of businesses invest in SEO: source
The insurance industry is one of the most competitive landscapes online, with countless businesses striving to capture the attention of potential clients. SEO is no longer optional - it’s essential for improving visibility, establishing trust, and staying ahead in this highly saturated market.
Here’s why SEO for insurance brokers/companies is crucial:
The majority of potential clients begin their journey with a search engine. A strong SEO strategy ensures your insurance business appears at the top of search results, attracting more qualified leads.
Google’s Your Money, Your Life (YMYL) guidelines mean that insurance companies must demonstrate expertise, authority, and trustworthiness in their content to rank well. Our strategies help your site meet and exceed these stringent requirements.
By focusing on high-intent keywords, we drive organic traffic that converts, ensuring your investment directly supports your bottom line.
Many insurance searches are location-specific, such as “insurance brokers near me.” Local SEO ensures your business ranks in local search packs, attracting clients within your area.
Unlike paid advertising, SEO offers long-term value. By building a strong organic presence, you can reduce reliance on PPC campaigns and achieve sustainable growth.
Our expert SEO services put your business in front of high-intent customers, driving consistent, scalable growth, and helping you out-rank your competition.
Let's change that, get in touchIn industries like insurance, Google holds websites to the highest standards of content quality, trustworthiness, and authority. This is because insurance falls under the Your Money, Your Life (YMYL) category, which includes topics that can significantly impact a person’s financial well-being, safety, or happiness.
Google’s YMYL guidelines are designed to protect users from unreliable or misleading information. This means that insurance companies must go the extra mile to ensure their websites meet Google’s strict criteria for:
We take a meticulous approach to ensure your website adheres to YMYL guidelines, giving your business the best chance to rank highly on Google:
At Climb & Conquer, we understand the unique challenges of SEO in the insurance industry. From navigating strict YMYL guidelines to thriving in a highly competitive digital landscape, our tailored strategies are designed to deliver exceptional results. Here’s why we’re the right partner for your insurance SEO needs:
Transparency is at the core of everything we do. From the outset, we provide a clear roadmap of the strategies we’ll implement and how they align with your business goals. Our detailed reporting goes beyond basic metrics, giving you insight into how our SEO efforts impact key performance indicators like traffic, keyword rankings, and revenue. You’ll have full access to your campaign’s progress, including detailed project dashboards that showcase everything we’re working on in real-time. With Climb & Conquer, you’ll never be left wondering what’s happening behind the scenes.
In the insurance industry, details matter—and so does your SEO. With over 5,000 ranking factors influencing your position on search engines, missing small yet critical components can break your rankings. That’s why our team performs a thorough analysis of every aspect of your website, from technical SEO and site structure to on-page optimisation and user experience. Our meticulous attention to detail ensures that nothing is overlooked, giving your business the edge it needs to outperform competitors consistently.
Every insurance business is different, which is why we don’t believe in one-size-fits-all solutions. Instead, we take the time to understand your unique goals, target audience, and challenges. Whether you’re a local broker focused on regional leads or a national agency aiming to capture a larger market share, we craft a custom SEO strategy to suit your needs. From high-value keyword research to tailored content creation, our plans are built to deliver maximum ROI and sustainable growth over the long term.
Every day, insurance firms are strengthening their online presence, capturing more leads, and increasing policy sign-ups through strategic SEO. Don’t let your business fall behind.
Get in touchOur SEO services are tailored to meet the unique demands of the insurance industry. Here’s what we offer:
We conduct detailed audits to resolve technical issues like site speed, crawl efficiency, and indexing errors, ensuring your site is fully optimised for search engines.
Technical SEOWe target high-intent insurance keywords and develop a strategy that aligns with user intent, helping your content rank and convert effectively.
We create YMYL-compliant content that establishes authority and builds trust with your audience, including blog posts, guides, and service pages.
SEO content writingWe optimise your Google My Business profile, create location-specific pages, and target local keywords to capture nearby clients and improve visibility.
Local SEOFrom metadata to internal linking structure, we optimise on-page elements to enhance your site’s performance for both users and search engines.
On-page SEOWe build high-quality backlinks through link-bait content and partnerships with reputable partners, boosting your authority and rankings.
We analyse user behaviour to optimise the customer journey, turning visitors into leads by improving site engagement and usability.
You can opt to combine SEO and Google Ads - whilst SEO focuses on long-term growth, ads delivers immediate visibility. This combination leads to the highest ROIs as you dominate both paid and organic search results.
Google AdsWe manage your online reputation by optimising reviews, branded search results, and trust signals to enhance credibility with clients.
Request a £500 free SEO audit & strategy instead. Let our team show you how we’d grow your traffic and revenue through SEO.
Here are answers to some of the most common questions we receive about our insurance SEO services:
The insurance industry is highly competitive, and most customers start their search online. SEO for insurance agencies ensures your business ranks higher in search results, builds trust with potential clients, and generates consistent, high-quality leads.
SEO is a long-term investment, and results typically start appearing within 3-6 months. However, the timeline may vary based on the current state of your website, competition, and campaign scope.
Absolutely, SEO provides a cost-effective way to generate consistent leads, reducing the need for expensive advertising. In fact, 90% of our business is generated through SEO.
Our bespoke strategies, transparency, and focus on results set us apart. We create tailored campaigns that align with your goals, provide detailed reporting tied to revenue impact, and have a proven track record of success in the insurance sector.
Contact us today to request a free insurance SEO audit. Our expert team will assess your site, identify opportunities, and provide a clear roadmap to improve your online visibility.
On average, our clients experience 303.05% organic growth in 6 months
Our SEO services operate on flexible monthly contracts.
Track progress with real-time dashboards and reports tied directly to business revenue.
If you have more questions or are ready to take your insurance business to the next level, get in touch with us today!